creating customers for tourism, the arts & heritage … · print sizes 1/3 a4, a5, dl and a4...

CREATING CUSTOMERS FOR

TOURISM, THE ARTS & HERITAGE

MARKET LEADING • LEAFLET DISTRIBUTION • DIGITAL & PRINT ADVERTISING

SCOTLAND

DISPLAY: TRANSPORT & TRAVEL - AIRPORTS

AIRPORTS Target tens of millions of oversees and domestic visitors and resident meeters and greeters through these exclusive high profile sites

AIRPORTS CAR RENTAL Reach the thousands of visitors Domestic and International, who hire a car at Glasgow, Aberdeen or Edinburgh Airports for their onward journey into Scotland. Be seen in that crucial point in their journey as they wait for their keys.

CAR RENTAL SERVICE SETTINGS

Type of service Premium Booking period Fortnight Print types Leaflets/Brochures Print sizes 1/3 A4, A5, DL and A4

AIRPORTS SERVICE SETTINGS

Type of service Premium Booking period Fortnight

Print types Leaflets/ Brochures/ Posters in INV and PIK only

Print sizes

1/3 A4, A5, DL only in EDI & GLA Also A4 in PIK, ABZ & INV Posters – A3 portrait only

Airports are busy, bustling places and finding the right display location can be tricky. We have worked with Edinburgh, Glasgow, Inverness, Glasgow Prestwick and Aberdeen Airports to determine the best locations for our display stands to catch the eye of as many people as possible whilst they are relaxed and in need of stimulation.

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CAPITAL CULTURE Edinburgh’s top arts and culture venues with combined audiences of 2 million+ per year. • Festival Theatre • The Studio • The Hub • Royal Lyceum Theatre • Playhouse • Queens Hall • Traverse Theatre • City Art Centre • National Library of Scotland • Summerhall

DISPLAY: CAPITAL - CULTURE & COMMERCE

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CAPITAL CULTURE SERVICE SETTINGS

Type of service Premium Booking period Fortnight Print types Leaflets/Brochures Print sizes 1/3 A4, A5, DL

CAPITAL COMMERCE SERVICE SETTINGS

Type of service Premium Booking period Fortnight Print types Leaflets/ Brochures Print sizes 1/3 A4, A5, DL

CAPITAL COMMERCE Reach thousands of business professionals in the workplace with our displays. • RBS Gogar Headquarters – 2,500 banking

professionals • EICC – the capital’s premium conference

centre

CAPITAL LEISURE Edinburgh’s largest leisure and recreation centres. Reach over 3 million leisure customers every year through our exclusive displays. • Ainslie Park Leisure Centre –

Footfall: 341,792 • Craigentinny Golf Club • Drumbrae Leisure Centre • Edinburgh International Climbing • Arena Ratho – Footfall: 261,191 • Gracemount Leisure Centre • Meadowbank Sports Centre • Portobello Swim Centre • Royal Commonwealth Pool –

Footfall: 743,053 • Tumbles at Portobello • Craiglockhart Sports & Tennis Centre • Leith Victoria Baths

CAPITAL HOTELS A fortnightly service to some of Edinburgh’s busiest hotels. • Britannia Hotel • Easy Hotel • Edinburgh Capital Hotel • Fountain Court Apartments • Hilton Hotel (Airport) • Holiday Inn Express • Kildonan Lodge Hotel • Holiday Inn (Airport) • Royal Ettrick Hotel • Royal Garden Apartments • Thistle Hotel • White Lady Hotel

DISPLAY: CAPITAL - HOTELS & LEISURE

CAPITAL HOTEL & LEISURE SERVICE SETTINGS


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CAPITAL MUSEUMS Exclusive display in Edinburgh’s top Museums. Reach domestic and overseas visitors, day trippers and especially families. • Writers Museum • Nelson Monument • Peoples Story • The Museum of Edinburgh • Queensferry Museum • Museum of Childhood

DISPLAY: CAPITAL - MUSEUMS & RETAIL

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CAPITAL MUSEUMS SERVICE SETTINGS


CAPITAL RETAIL SERVICE SETTINGS


CAPITAL RETAIL Prime retail display in Edinburgh. Massive local and visitor markets. Combined annual footfall exceeds 35 million. • Cameron Toll Shopping Centre • Gyle Centre – both entrances • Ocean Terminal – entrance area

CAPITAL TOURIST Edinburgh’s top visitor attractions drawing over 3.5 million visitors per year.

• Dynamic Earth• Edinburgh Dungeon• Mary Kings Close• Palace of Holyroodhouse• Royal Yacht Britannia• Scotch Whisky Experience

CAPITAL TRAVEL Designed to reach commuters, shoppers, day trippers and visitors in and around Edinburgh.

• Ferry Toll Park & Ride• Hermiston Gait Park & Ride• Ingliston Park & Ride• Lothian Buses Travel Shop• Hanover Street• Waverly Bridge• Sheriffhall Park & Ride• Straiton Park & Ride

DISPLAY: CAPITAL - TOURIST & TRAVEL

CAPITAL TRAVEL SERVICE SETTINGS


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CAPITAL TOURIST SERVICE SETTINGS


A worldwide recognisable brand. • Two tour buses operate in Inverness from April to October • 7,000 passengers per annum • On-board leaflet display

CITY SIGHTSEEING INVERNESS

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CITY SIGHTSEEING INVERNESS SERVICE SETTINGS

Type of service Premium Booking period Fortnight Print types Leaflets/ Brochures/ Posters

Print sizes 1/3 A4, A5, DL Posters – A3 portrait only

Exclusive and high profile displays at the busiest roadside service stations and rest stops. Reaching domestic and overseas visitors plus the day tripper and short break markets.

CORRIDOR ROUTES

CORRIDOR ROUTES SERVICE SETTINGS


Print sizes 1/3 A4, A5, DL and A4 Posters – A3 or A4 Portrait only (areas differ)

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M9/ A9 • Moto Stirling • Tullibardine Distillery • Shell Services Balhadie • House of Bruar • Perthshire Visitor Centre

M90 • Moto Kinross

M74 • Gretna Days Inn • Gretna Outlets Village

M6 • Moto Lancaster North • Moto Burton • Moto Southwaite North

A1 (M) • Moto Scotch Corner • Moto Washington North

Working in partnership with the Destination Loch Ness Marketing Group, we have developed these uniquely branded displays to reach the thousands of visitors to Loch Ness and the Great Glen. • Lovat Arms Hotel, Fort Augustus • Morags Lodge, Fort Augustus • Invermoriston Holiday Chalets, Invermoriston • Loch Ness Caravan Park, Invermoriston • Priory Hotel, Beauly • Whitebridge Hotel, Whitebridge • Wildside Highland Cottages, Whitebridge • Benleva Hotel & Pub, Drumnadrochit • Drumnadrochit Hotel, Drumnadrochit • Clansman Hotel & Cobbs Restaurant, Drumnadrochit • Loch Ness Exhibition Centre, Drumnadrochit • Beaufort Hotel, Inverness • Fairways Leisure Centre & Golf Course, Inverness • Kingsclub And Spa, Inverness • Loch Ness Inn & Lewiston Restaurant, Lewiston • Tomich Holidays, Tomich • Cannich Caravan & Camping Park, Strathglass

Sites may vary over time.

DESTINATION LOCH NESS

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DESTINATION LOCH NESS SERVICE SETTINGS


Our busiest displays in the Scottish Borders reaching the home and visitor market within a one hour drive time of Edinburgh. • Berwick upon Tweed TIC • Border Hotel - Kirk Yetholm • Caldwell Ice Cream - Innerleithen • Edinburgh Woollen Mill - Jedburgh • Flat Cat Gallery - Lauder • Milestone Garden Centre - Newtown St Boswells • Scottish Borders Council Contact Centre - Galashiels • Scoutscroft Holiday Centre - Coldingham • Teviot Game Fare Smokery - Kelso

ESSENTIAL BORDERS

ESSENTIAL BORDERS SERVICE SETTINGS


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GLASGOW HERITAGE & CULTURE Targeting the visitors to some of Glasgow’s most popular heritage and culture attractions. Key sites include: • Hunterian Museum • Paisley Abbey • Pollok House • Paisley Central Library • Riverside Museum Sites may vary over time.

GLASGOW HERITAGE & CULTURE , & FIFE ARTS

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GLASGOW HERITAGE & CULTURE SERVICE SETTINGS


Print types Leaflets/ Brochures/ Posters

Print sizes 1/3 A4, A5, DL Posters – A3 Portrait only

FIFE ARTS SERVICE SETTINGS


FIFE ARTS The best arts and entertainment venues in Fife. • Alhambra Theatre - Dunfermline • Carnegie Hall - Dunfermline • Adam Smith Theatre - Kirkcaldy • Rothes Halls - Glenrothes

Exclusive nationwide retail display in supermarkets and garden centres. High footfall sites with long opening hours, reaching your customers as they make lifestyle choices.

INSTORE: SUPERMARKETS & GARDEN CENTRES

SUPERMARKETS & GARDEN CENTRES SERVICE SETTINGS

Type of service Premium Booking period Month Print types Leaflets/ Brochures/ Posters


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Choose from the following groups of sites, which include:

• Dobbies

Geography: • Edinburgh West • Edinburgh East • Central • Fife • Tayside • Glasgow West • Glasgow East • Aberdeen & Grampian • Highlands • Borders

Scotland’s Entertainment Complex of the year* with a massive annual footfall of over 3 million. Includes Snow Factor with the largest indoor real snow slope in the UK, climbing walls, aerial adventure course, cinema including IMAX, bowling, adventure golf, huge soft play, retail and restaurants. This is the perfect location to target families and teenagers. *The Scottish Entertainment Guide 2012 Awards. EXCLUSIVE to Take One Media.

INSTORE: INTU BRAEHEAD

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INTU BRAEHEAD SERVICE SETTINGS




A selection of Glasgow’s best hotels.

LEADING HOTELS

LEADING HOTELS SERVICE SETTINGS



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• Devoncove Hotel • Euro Hostel • GoGlasgow Urban Hotel • Holiday Inn Express • Kings Park Hotel • Marriott Hotel • Thomson Alexander Hotel • White House Apartments

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NATIONAL MUSEUMS & GALLERIES OF SCOTLAND

NATIONAL MUSEUMS OF SCOTLAND Exclusive display in Scotland’s National Museums. Reach domestic and overseas visitors, day trippers and families. • National Museum of Scotland, Choose

from: Entrance Hall or Tower Exit • National War Museum - Edinburgh Castle • National Museum of Rural Life - East

Kilbride • National Museum of Flight - East Lothian

NATIONAL GALLERIES OF SCOTLAND Exclusive and eye catching display in all four of Edinburgh's National Galleries. • National Gallery of Scotland - The Mound, at

the entrance • National Gallery of Scotland - The Weston

Link Gift Shop • Gallery of Modern Art - Cafe entrance • Gallery of Modern Art 2 - Vulcan Room • Scottish National Portrait Gallery

NATIONAL MUSEUMS SERVICE SETTINGS


NATIONAL GALLERIES SERVICE SETTINGS


Enhance your marketing campaign with high visibility display on our poster walls in selected sites across our networks. A4, A3 and A2 posters are displayed, with permission, inside pubs, restaurants, bars, libraries, shops. In fact anywhere to reach your customers on their daily journeys. Poster Framed Services are available through our Instore Service in Dobbies and we offer selected poster frames in other high profile sites.

POSTER DISPLAY

POSTER DISPLAY SERVICE SETTINGS

Type of service Standard Booking period Bespoke Print types Posters

Print sizes A3 recommended A4, A2, 1/2 A2, B2

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Premier Inns and Travelodges throughout Scotland. Quality accommodation on a budget to reach the family and business markets. Choose from the following groups of sites. Each group contains a mix of a minimum of 5 hotels: • Aberdeenshire • Central • Dundee • Edinburgh Central • Edinburgh City • Fife & Perth • Glasgow Central • Glasgow North West • Glasgow South East • Highlands • Lothians • West Coast

PREMIER TRAVEL

PREMIER TRAVEL SERVICE SETTINGS




PREMIUM HOTELS A weekly service to Edinburgh's busiest hotels.

• Bruntsfield Hotel• Cairn Hotel• Crowne Plaza• Edinburgh Residence• Frederick House Hotel• Holiday Inn• Jurys Hotel• Macdonald Holyrood Hotel• Parliament House Hotel• Princes Street Suites

PREMIUM ATTRACTIONS & HOTELS

PREMIUM ATTRACTIONS EAST LOTHIAN The busiest 'hot spots' in East Lothian to reach local residents and visitors from the Domestic and International markets.

• Brunton Theatre – Musselburgh• Glenkinchie Distillery - near Haddington• National Museum of Flight - East Fortune• Scottish Seabird Centre - North Berwick

PREMIUM ATTRACTIONS SERVICE SETTINGS

Type of service Premium Booking period Fortnight Print types Leaflets/ Brochures

Print sizes 1/3 A4, A5, DL, A4 (Stirling Only

PREMIUMM HOTELS SERVICE SETTINGS


PREMIUM ATTRACTIONS STIRLING Key visitor attractions in Stirling and The Trossachs.

• Blair Drummond Safari Park• Wallace Monument, Stirling• Trossachs Pier, Callander• MacRobert Arts Centre

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The busiest gateway sites - reach visitors on their way into Scotland by ferry. Scotland-N Ireland Ferry Terminals • P&O Ferry Terminal, Cairnryan • Stena Ferry Terminal, Cairnryan

Northlink Ferry Terminal Aberdeen

SCOTTISH GATEWAYS

SCOTTISH GATEWAYS SERVICE SETTINGS


Print sizes 1/3 A4, DL and A4 (in some areas) Posters – A3 Portrait only

Over 5,000 displays across Scotland in every conceivable location to reach your audience or visitor. From local pubs and shops to libraries and universities, local museums and attractions. You can choose the best geographic area of Scotland to reach your customers in the home and visitor markets. Choose from these areas: • Aberdeen • Angus • Argyll • Ayrshire • Borders • Clyde Valley • Dumfries & Galloway • Dundee • Edinburgh • Fife • Fort William

STANDARD DISTRIBUTION

STANDARD DISTRIBUTION SERVICE SETTINGS

Type of service Premium Booking period Fortnight Print types Leaflets/ Brochures

Print sizes 1/3 A4, DL and A4 (in some areas) Posters – A3 Portrait only

• Glasgow • Grampian • Highlands • Inverness • Loch Lomond & Cowal • Lothian • Moray • Perthshire • Spey Valley • Stirling & Trossachs

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With over 60 million passengers every year, the perfect way to reach the home and visitor market. • Aberdeen • Edinburgh Haymarket • Cupar • Leuchars • Dundee • Glasgow Central - West End or Ticket Office • Glasgow Queen Street • Glasgow North • Anniesland • Hyndland • Bearsden • Milngavie

TRAIN STATIONS

• Westerton • Lenzie • Glasgow South • Johnstone • Burnside • Clarkston • Giffnock • Whitecraigs • Inverness • Fort William • Oban • Perth

TRAIN STATIONS SERVICE SETTINGS

Type of service Premium Booking period Fortnight Print types Leaflets/ Brochures Print sizes 1/3 A4, A5, DL and A4

Enhance your marketing campaign with our VisitScotland Information Centre service. If you have purchased leaflet racking from VisitScotland, their network of Information Centres across Scotland can order your print online through our dedicated ordering service – TIC TopUp. You decide the print quantity to allocate and the budget you want to spend on distribution. We then respond to VisitScotland Information Centre orders ensuring your leaflets go into the Centres. We recommend the following: • 500 - 1,000 leaflets - £100 • 2,000 - 4,000 leaflets - £200 • 5,000+ leaflets - £300

VISITOR INFORMATION CENTRES

VISITOR INFORMATION CENTRES SERVICE SETTINGS

Type of service Non Distribution Booking period Bespoke Print types Leaflets/ Brochures

Print sizes 1/3 A4, A5 and DL Posters – A3 Portrait only

Please note: To have your print displayed in any of the VICs across Scotland it is essential that you include Top-up - our VIC Online service in your campaign. This service will be invoiced separately from your main campaign and can be topped up as required.

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XPERIENCE ABERDEENSHIRE

KEY FACTS • 12pp DL panel fold out leaflet • Advertise alongside the region’s

top attractions • Increase brand awareness • Include special offers to encourage

visitors and measure your marketing success

DISTRIBUTION • 100,000 copies printed • In market place April – November • Only publication like it in the market • Distribution in over 70 key site –

including Motorway Service Stations and in the award winning Premier Inn EXCLUSIVE

• Freely available in racks, through concierges and Visitor Information Centres

• FREE listing on our consumer site www.dayvisits.co.uk

NO ARTWORK?

Provide us with an image, logo, 15 words and a call to action and we can design your artwork for you! ONLY £150

AD SIZE WIDE (MM) HIGH (MM) PRICE

Full page 87 198 £755 Half page 87 96 £420 Back page 87 198 £915

TOURIST MAP SPECIFICATION & PRICING

ARTWORK DEADLINE • 28th January 2019

Artwork should be provided as a 300dpi PDF, CMYK with all images and fonts embedded. Take One Media cannot be held responsible for errors, omissions, or missed adverts as a result of incompatibilities. We do not supply proofs of supplied adverts.

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ADVERTISING: SCHOOL’S OUT! ‘School’s Out!’ is an exclusive publication that goes directly into children's school bags and home to parents and carers! It is designed to give ideas and inspiration for things to do and places to see with children aged 4 – 11 in the run up to and during the main school holidays.

KEY FACTS • 200 schools per region (depending on pupil roll) • Schools included are those with a higher propensity

to have more disposable income • Include money off vouchers to incentivise visits • Include online calls to action, highlight any learning

areas it can link to along with healthy living and lifestyle!

• The publication finds it way to schools and into school bags through our sister company JEM Education and uses local authority data.

VOLUMES • 50k school bags in your region

PRICES • Half page: £495 • Full page: £950

SPEC • Half page: 87mm x 96mm • Full page: 87mm 198mm

DATES EASTER HOLIDAYS Artwork Deadline: 25th January 2019 In schools: 25th March 2019 SUMMER HOLIDAYS Artwork Deadline: 19th April 2019 In schools: 21st June 2019

Advertise in School’s Out! and be included in a Schools Direct shared email to all schools in

the region for

ONLY £100!!

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CONTACT US TO ENQUIRE ABOUT WORKING WITH US OR TO REQUEST A LEAFLET STAND: Phone: 0800 389 6636 Email: [email protected] Web: www.takeonemedia.co.uk

BOB BURNSSALES C0-ORDINATOR - SCOTLAND E: [email protected]: 0131 440 9444

HEAD OFFICE ADDRESS: TAKE ONE MEDIA Orbital Park Ashford Kent TN24 0GA

MARKET LEADING • LEAFLET DISTRIBUTION • DIGITAL & PRINT ADVERTISING

creating customers for tourism, the arts & heritage … · print sizes 1/3 a4, a5, dl and a4...

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