creating effective copy for infographic format

3
ICONOGRAPHY YOUR CONTENT INFOGRAPHIC ILLUSTRATIONS DATA VIZ 1 w. munch.studio Co. No. 07985484 | 86-90 Paul Street, EC2A 4NE, London (UK) TIP SHEET A quick guide on how to turn long-form documents into more memorable and digestible copy for infographics that tell a story . Infographics are often produced as an additional piece of shareable content to accompany a blog post, an article or report. An infographic should: provide bite-sized nuggets of information that summarize the content of your long-form document; display key findings extracted from a document that make your prospects want to learn more—e.g. download a report or visit your website to read the full article; increase exposure via social shares of your content. The anatomy of a good infographic Like a good story, your infographic structure should have the following components: 1. The heading, headline or main title, keep it short and catchy; 2. The introduction, these are a couple of sentences describing your infographic; 3. The body, comprising of a few section headings and some subheadings for the main content for each section; 4. Call-outs, separate sections which can be added to provide snippets—such as tips and other supplementary info you wish to include; 5. The conclusion, which can include a call-to-action and/or contact details. 6. Souces and footnotes Creating effective copy for infographic format 4. CONCLUSION 5. FOOTNOTES 1. HEADING 2. INTRODUCTION 3. BODY

Upload: others

Post on 14-May-2022

9 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Creating effective copy for infographic format

ICONOGRAPHY

YOURCONTENT

INFOGRAPHIC

ILLUSTRATIONS DATA VIZ

1

w. munch.studioCo. No. 07985484 | 86-90 Paul Street, EC2A 4NE, London (UK)

TIP SHEET

A quick guide on how to turn long-form documents into more memorable and digestible copy for infographics that tell a story.

Infographics are often produced as an additional piece of shareable content to accompany a blog post, an article or report.

An infographic should:

› provide bite-sized nuggets of information that summarize the content of your long-form document;

› display key findings extracted from a document that make your prospects want to learn more—e.g. download a report or visit your website to read the full article;

› increase exposure via social shares of your content.

The anatomy of a good infographicLike a good story, your infographic structure should have the following components:

1. The heading, headline or main title, keep it short and catchy;

2. The introduction, these are a couple of sentences describing your infographic;

3. The body, comprising of a few section headings and some subheadings for the main content for each section;

4. Call-outs, separate sections which can be added to provide snippets—such as tips and other supplementary info you wish to include;

5. The conclusion, which can include a call-to-action and/or contact details.

6. Souces and footnotes

Creating effective copy for infographic format

4. CONCLUSION

5. FOOTNOTES

1. HEADING

2. INTRODUCTION

3. BODY

Page 2: Creating effective copy for infographic format

2

w. munch.studioCo. No. 07985484 | 86-90 Paul Street, EC2A 4NE, London (UK)

Tips to create the outline for your infographicThe best strategy to create a winning outline for an infographic is to take it step-by-step. Follow this framework to summarise the content of your report, article or blog post for infographic format.

Step 1: Identify your goals

› What is the goal of your infographic?

› Who is your target audience?

Step 2: Establish key ideas to communicate

› Go through the copy, pull out the most important information, and organise it into a summary that makes sense and flows nicely. To find a narrative for your infographic, answer this question: What story are you trying to tell?

› Define which information matters the most by establishing what the audience should get or might want to get out of the final product;

› Pull the key points out of your copy and extract the appropriate text that will form the various sections of the main body of the infographic content;

› Summarize the selected content down to around 200-300 words, maximum.

Step 3: Organise the main copy into named sections

› Structure the information extracted from the document into logical parts, perhaps converting some of the text into stand-alone bullet points;

› Sequence the parts to flow with your story;

› Break down the information into smaller sections by adding subheadings, supporting sentences and impact stats—they will work well with data visualization elements such as charts, icons and diagrams that the designer will be creating.

Step 4: Finalize the content outline

Once your main body copy has been finalized, it’s time to wrap it all up and provide the final elements that will make up the full content outline of your infographic:

› Refer to the infographic structure illustrated in ‘The anatomy of a good infographic’ diagram (see previous page) to fill in all the elements you wish to include;

› Write the main title and a short captivating introduction to grab the reader’s attention;

› Create the conclusion and a call-to-action, when appropriate, to prompt the prospect to visit your website or sign up for your email list for example;

› Include any external source materials that need to be cited in the footer section of the design itself.

Once your content is ready, submit your outline to request a quotation

for an infographic design

GET A QUOTE

Page 3: Creating effective copy for infographic format

3

w. munch.studioCo. No. 07985484 | 86-90 Paul Street, EC2A 4NE, London (UK)

PORTFOLIO

INSIDE A HONEY BEE COLONY

WINTERSUMMER

n/a

5K

3K

50K

THEQUEEN

WORKER BEES DRONE BEES

Amount of honey that one hive can approx produce in a good season.

FRUIT

CROPS

HONEY BEESWAX

FLOWERS

VEGS

BEE INSPIRED

APIS MELLIFERA OR ‘HONEY BEE’

POLLENNECTAR WATER

55,000 MILES

AROUND THE WORLD TO PRODUCE 1LB OF HONEY.

1LB

APPROX SURPLUS HONEY PRODUCED

IN EACH HIVE

APIS MALLIFERA

45%

27KG

1½times

A BEE HAS TO FLY THE EQUIVALENT OF

A.K.A. HONEY BEES ARE ESSENTIAL CREATURES OF THIS PLANET.A COLONY OF HONEY BEES IS SUPERORGANISM! ALL THE BEES HAVE TO WORK TOGETHER FOR THE COLONY TO SURVIVE, NO ONE BEE CAN SURVIVE BY ITSELF.HERE’S SOME COOL FACTS ABOUT THEM...

Vynamic supported

hours of their time to community causes

TEAM MEMBERS HAVE DONATED OVER

www.vynamic.com

UNIQUE CHARITABLE ORGANIZATIONS

of charity work per each Vynamic consultant 

Vynamic contributed over

COMMUNITY IMPACT

to local and national charities$275K

Authentication capabilities:OAuth 2.0: Google, LinkedIn, Facebook, Instagram

OAuth 1.0a: Twitter

OpenID 2.0: Yahoo, AOL, Verisign (can function as opt-out)

SAML 2.0 (Shibboleth)

Multifactor capabilities: SMS, Voice, TOTP (Google Authenticator)

Provider capabilities: SAML 2.0, OpenID 2.0, and OAuth 2.0

ALUMNI

FACULTY

STAFF

FRIENDS

Search engine learns and improves over time based on search histories and synonym APIs sourced from popular consumer search engines and Wiki sites

Proprietary matching engine enables highly accurate data blending

OnlineCommunityMarketingEmail/CMS

Event ManagementOnline GivingCrowdfunding

NoSQL database and innovative data index techniques facilitate precision filtering andwide text search

Fully-responsive design provides mobile access to search and view data

THIRD PARTY APPLICATIONS

SOCIAL AND PUBLIC DATA

UNIVERSAL SEARCH

Aries, you need to be both challenged and thrilled at the same time so with that in mind we're dropping you in the middle of Oaxaca in southern Mexico. Expect a rich indigenous culture, archaeological sites and a burgeoning food scene. Or if it's beaches you seek, there are all-inclusives galore.

It would be a good year to take a break from dull, earthly worries. Early summer would be a great time to go visit your earth elements in the mountain, especially if you can combine it with something mentally rejuvenating. Plus, the Taurus loves nature spirits and our fellow earth travelers—animals.

Earthly elements, you say? Check out this 6-million acre national park whose highest peak has come to share the same name since President Obama gave old McKinley the boot. The single road that meanders through the park yields awesome mountain views, plus wildlife like grizzly bears,

ARIES TAURUS G

EM

INI C

AN

CE

R LEO VIRGO LIBRA

SCO

RPIO

S

AG

ITTA

RIU

S

C

AP

RIC

OR

N

A

QU

ARIUS

PISCES

Taurus

Destination:

Destination:

Headstrong as ever and full of all-conquering energy with Uranus present, you're better off steering clear of a land with a bit of strife or unjust conditions—but we know discouraging you will only make you want to do it more.

Aries

Oaxaca, Mexico

Alaska,Denali National Park & Preserve

$436.2M

SOURCES: PRNewswire, IDAL, Resource Group Holding

ICT

Serta is an Information and Communication Technology (ICT) solutions provider established in 2009. The company is a regional system integrator

offering end-to-end solutions related to voice, data, secure communications, cybersecurity and FTTx solutions.

www.sertasolutions.com

Lebanese ICT market size in 2016$2.52 T

CYBERSECURITY

Rapid Digital Evolution Calls for Advanced

ICT and Cybersecurity solutions

The market needs more talented local expertise to propel further growth

Global cybersecurity expected market size by 2023

$165.2B= $5 billions

800Lebanon’s ICT Sector comprises roughly 800 companies, mostly SMEs

Glob

al IC

T spending in 2016

Average growth in demand for cybersecurity across industries worldwide

Industry leaders’ estimation of Lebanon’s growth potential in cybersecurity

ANNUAL GROWTH5% 10%

Libra, we could never disparage you for wanting to cleanse your body, mind and soul, and in the Big Island, you can do just that and still be miles away from the tourists �ocking to Maui and Oahu. Yoga the day away at a wellness retreat tucked in the jungles of the hippie-ish Puna District, but save the Sabbath for a drum jam like no other at black sand Kehena Beach. Save an afternoon for exploring the abundant tide pools at Kapoho.

Take a vacation to the Southern Hemisphere in late winter when you’re tired of the city. Venus and Mercury are both in your sign, so it might also be a good time to visit your family that might have moved away and ground yourself again away from your over-scheduled social life.

With Neptune’s trajectory through Pisces, this water sign should indulge its mystical urges and visit a place with temples and history galore. Pick a place to ponder the mysteries of life, or how about a far away place to feel “lostin translation”? Pisceans love getting lost in a foreign culture.

Cambodia

Sagittarians, fall is the best time to visit the Big Apple: Think window shopping around the Village, an afternoon at the new Whitney, a morning run through Central Park, and sunset stroll along the High Line. Save a day or two at the end and hit the Hudson Valley for vainglorious fall colors.

Why not let the stars decide your next

vacation? We asked noted astrologist Janusz

Donatowicz to use his predictive powers to tell

us just what each of the 12 signs of the zodiac

is up to in the coming calendar year and,

based on his advice, came up with a vacation

tailored to every sign.

It would be a good year to take a break from dull, earthly worries. Early summer would be a great time to visit your earth elements in the mountain, especially if you can combine it with something mentally rejuvenating. Plus, the Taurus loves nature spirits and our fellow earth travelers—animals.

Earthly elements, you say? Check out this six million acre national park whose highest peak has come to share the same name since President Obama gave old McKinley the boot. The single road that meanders through the park yields awesome mountain views, plus wildlife like grizzly bears, wolves and caribou.

Your travel horoscope 2016Where to go based on the zodiac

ARIES TAURUS G

EM

INIS

CA

NC

ER

LEO VIRGO LIBRA

SCO

RPIO

S

AG

ITTA

RIU

S

C

AP

RIC

OR

N

A

QU

ARIUS

PISCES

Libra

Scorpio

Sagittarius

Capricorn

Aquarius

Pisces

Venus rules Libra, and when Venus is in your sign, Mercury is in retrograde, and it looks like Uranus will be in Aries opposing your sun all year! What does this mean? Librans are advised to nurture the body and spirit, and spoil themselves a bit at a wellness center. Waters also have a calming effect on Librans.

Destination:

Cancer

Geminis

Taurus

Destination:

Destination:

Destination:

Destination:

Destination:

Destination:

Destination:

Destination:

Destination:

Destination:

Virgo

Destination:

This earth sign might be experiencing a sense of adventure which is fortunate this year with Capricorn’s ruler Saturn riding through Sagittarius. Think of something exotic and far away.

Capricorn, it's time to see the "big �ve" animals of Africa (lions, elephants, cape buffalo, leopards and rhinoceroses) on a real-life safari. Fly into Livingstone, Zambia for the majesty of Victoria Falls beforehand, or head to Kilimanjaro, only a short trek away from the Serengeti.

Fear not Aquarians, we won't torture you with a family visit. Because you’ve got a winter birthday, we're packing your bags to a far-�ung Polynesian paradise. Spend a week or two relaxing in an over water bungalow resort where your hardest decision is mojito or margarita.

African Safari

Tahiti

Geminis' ruler is Mercury, which zips through all 12 zodiac signs in a year, just like the sun. Geminis are good at organizing, especially in relation to logistics, and getting to know new languages and cultures.

Cancers are all about home and 2016 shows it’d be even less your fancy to sacri�ce those comforts. But Cancers also love a domestic retreat and 2016 would be a great year to take some time off with the family and peter about in the countryside.

New York, NY

Don’t take a typical summer vacation—it’ll bore you. Wait until Mercury and Saturn get out of retrograde and move into Scorpio for something more exciting in late September or early October.

Scorpio, the most infamous sign of the zodiac is in its natural element with water, and what could be more alluring to Scorpio than sex, corruption and danger combined with one of the world’s largest coastlines?

Rio De Janeiro, BrazilIn 2016, this glam coastal city will become the �rst in South America to host the summer Olympics. You'll see that this sizzling metropolis dances to the beat of its own samba-driven drum, with plenty to explore: the iconic Christ the Redeemer statue, miles of sociable beaches and late-night club antics.

Big Island, Hawaii

AustraliaThe land Down Under has it all, dear Virgo. Fly into cosmopolitan Sydney and be thrilled by the iconic Opera House; zip up to Queensland and swim the Great Barrier Reef; surf the swells at hippie chic Byron Bay; have a spiritual encounter at inland's Uluru and end at the coastal capital city of Melbourne.

You have Jupiter in your sign direct from May to September. Take one of the huge trips you’ve been saving your pennies for: You’ll experience a lot more luck than you bargained for! This is your year to go big and discover the world.

Aries

Oaxaca, Mexico

Alaska,Denali National Park & Preserve

Balkan Peninsula, Let your love of languages take you to the diverse Balkan Peninsula, where the old–world charms of Debrovnik, Croatia and the stunning waterfalls at Lake Plitvice await. Next, swing down to under-explored Macedonia and Albania before ending with Greece's Athenian treasures and Cycladic beach towns.

California,Cancer, we want you to take a trip that offers both creature comforts and respite from the outside world, which is why we're sending you to this heavenly slice of California coastline. Check in at luxurious Post Ranch Inn or the Ventana Inn in Big Sur. If the kids are in tow, head inland to Carmel Valley Ranch.

Monterey Peninsula

Southern Europe

Leos love adventure and proving themselves against the elements, and with Saturn in Sagittarius and Jupiter in Virgo, you’re ready to show the world who’s boss. Take a regimented trekking tour with a friend who will pamper your paws and take care of the details.

Leo

The Himalayan Mountains offer a trekking tour like no other. As a Leo, you'll no doubt want to lead a hike of your own, but you can just as easily hire a guide in Kathmandu for a tailored journey—whether it's in search of a sel�e in front of Everest or a trek around the celebrated Annapurna Circuit.

Nepal

This fascinating southeast Asian country, which shares a coastline with Thailand, is steeped in history and mysticism. Cambodia offers pristine beaches, the majestic Angkor Wat temple, sobering re�ections at the sites of the Killing Fields, and warm, hospitable locals.

Aries, you need to be both challenged and thrilled at the same time, so with that in mind we're dropping you in the middle of Oaxaca in southern Mexico. Expect a rich indigenous culture, archaeological sites and a burgeoning food scene. Or if it's beaches you seek, there are all-inclusive options galore.

Headstrong as ever and full of all-conquering energy with Uranus present, you're better off steering clear of a land with a bit of strife or unjust conditions—but we know discouraging you will only make you want to do it more.

For more otherworldly travel ideas, visit the Orbitz Travel Blog at www.orbitz.com/blog