creating engaging visuals in social media
TRANSCRIPT
@petecripps
82% of marketers feel images are important or very important in social posts
Social Media Examiner’s 2014 Social Media Industry Report
@petecripps
Image use across social media platformsInstagram. Share in the moment. Google+. Diverse platform and home to many communities. Facebook. Diverse interests but inspiring quotes and cute pictures (yes of cats!) still very popular. Pinterest: evergreen content Tumblr -content hangs around a bit longer and gets shared many times over… Twitter now has great in-line images not just short messages but a rich content platform. LinkedIn - image rich and great for video and also presentations.
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The download on image sharing• 1 billion video views daily on
• The average female user on Pinterest has 158 pins
• 49% of Pinterest users use Pinterest instead of browsing catalogues.
• Instagram has more than 200 million users.
• Most popular Instagram filter: Mayfair
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Selfies to the rescue!• The estimated median age of a
person that takes a selfie: 23.7
• Facebook users share of all selfies shared on social media: 48%
• Number of selfies posted to date: 35 million
• City with the most selfies on Instagram: Makati, Phillppines
• Sydney ranked 171 in the world for selfie users.
• Snapchat’s share of overall selfies shared on social media: 5%
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http://thelogocompany.net/blog/infographics/psychology-color-logo-design/
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How colour effects emotionBLACK:
Qualities:
definite, credible, strength, powerful, precise, professional, direct, accuracy
Best for:
construction, corporate, oil, financial, fashion, manufacturing, cosmetics, mining, marketing, tradesmen
RED:
Qualities:
hungry, exciting, urgent, dangerous, sexy, evocative, romantic, design, warm, fast
Best for:
food, clothing, fashion, apparel cosmetics, sports, real estate, entertainment, health care, caring, emergency services, hospitality, marketing, public relations, advertising
http://thelogocompany.net/logo-color-choices/
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How colour effects emotionGREEN:
Qualities:
natural, organic, youth, nurturing, instructional, education, adventurous, ecological, calming, nature
Best for:
medicine, science, government, recruitment, ecological-business, tourism, human resources
BLUE:
Qualities:
credibility, calming, clean, focused, medical, professional, judicial, power, business like
Best for:
medical, scientific, utilities, government, health care, high-tech, recruitment, tradesmen, legal, information technology, dental, corporate
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How colour effects emotionORANGE:
Qualities:
creative, dynamic, energetic, youthfulness, expressive, child-like, fruitful, innocence, enthusiasm
Best for:
recruitment, food and drink, entertainment, education, sports, human resources, childcare
YELLOW:
Qualities:
energy, drive, dynamic, encouraging, design, ideas, youth, invention, bright, positive
Best for:
childcare, food and drink, entertainment, new technology, automotive, signs and banners, ecommerce
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How colour effects emotionPURPLE:
Qualities:
spiritual, mysterious, magical, arcane, religiousness, evocative, sensual, well being, occult, loving
Best for:
body, mind and soul, astrology, tarot, aromatherapy, massage, yoga, arcane, healing, spiritual, occult
BROWN:
Qualities:
earthly, nurturing, historical, safe, financial, tradition, conservative, reliable, retrospect, steady
Best for:
construction, animals, mining, veterinary, finance, real estate, ecology
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How colour effects emotionWHITE:
Qualities:
clinical, clean, medical, clear, purity, spacious, simple, easy, fresh
Best for:
medical, science, high-tech, dental
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People prefer visuals
65% of people are visual learners
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=587201
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People prefer visuals
93% When making purchases 93% of people make
decisions based on the visual factorhttps://blog.kissmetrics.com/color-psychology/?wide=1
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Visuals dominate social media
0
37.5
75
112.5
150
Twitter imagesFacebook LikesFacebook Comments
Photos on Facebook get 53% more ‘Likes’ and 104% more comments. Images on Twitter get 150% more retweets.
http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx
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The influence of COLOUR
Ads that are in colour get read up to 42% more frequently than the same ads in black and white
http://www.slideshare.net/nbairstow/the-power-of-colour-in-marketinghttp://loyaltysquare.com/impact_of_color.php
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85%Colour is the main reason for buying a product
according to 85% of shoppers
The influence of COLOUR
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Sharing COLOUR by region
The world’s favourite colour is blue.
40% of people worldwide picked blue.
The second favourite colour varies from country to country.
http://awp.diaart.org/km/surveyresults.html
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America’s second favourite colour is green. In Portugal it’s white.
Sharing COLOUR by region
@petecripps https://www.hotdesign.com/marketing/whats-your-favorite-color/
Sharing COLOUR by AGE
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COLOUR on Pinterest
2x more re-pins
Reddish orange images get two times
more re-pins than blue ones.
Images with multiple dominant colours get 3.25% more re-pins
than images with one colour.
3.25%
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COLOUR on Instagram
24% more likes
Images with blue as the dominant colour generate 24% more
likes than images that are primarily red.
Images with one dominant colour get 17% more likes than images with multiple dominant colours.
17%
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COLOUR on Twitter
http://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it
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Credit….http://www.forbes.com/sites/tjmccue/2013/01/08/what-is-an-infographic-and-ways-to-make-it-go-viral/ http://loyaltysquare.com/impact_of_color.php http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx http://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it https://blog.kissmetrics.com/color-psychology/ http://www.slideshare.net/nbairstow/the-power-of-colour-in-marketing http://awp.diaart.org/km/surveyresults.html https://www.hotdesign.com/marketing/whats-your-favorite-color/ http://www.colour-affects.co.uk/psychological-properties-of-colours http://curalate.com
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Understanding Creative
CommonsDon’t fall foul of copyright
and respect creators ownership
http://youtu.be/S3aZoe5VK-c
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What is Creative Commons?Creative Commons licences balance ‘all rights reserved’ with levels of permissions:
• copied
• distributed
• edited
• remixed and built upon
all within the boundaries of copyright law http://creativecommons.org
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Where can I find images to use?
Dreamstime
Flikr Foodies Feed
Fotolia
Free Digital Photos
Free Images
Free Photo Station
Free Photos Bank
Free Pixels
Free Stock Photos
FreeFoto
FreeStockImages.net
Getty Images
Gratisography
ilovefreePhoto
Image Blowout
iStockPhoto
Kavewall
Little Visuals
Magdeleine
MorgueFile
Openphoto
PD Photo
Photo Rack
Photogen
Photopin
Picjumbo
Pixabay
RGB Stock
Shutterstock
Stock Xchng
Stockvault
The Pattern Library
TurboPhoto
Unsplash
Veer
Visipix
Yotophoto
@petecripps
Let apps help you take great photographs.
• Rule of thirds
• Exposure adjustments
• Tight cropping
• Good lighting
70% of the content should be low risk, bread and butter marketing
20% should innovate off what works
10% should be high risk ideas that will be tomorrow's 70% or 20%
@petecripps
• Know your audience• Colour is important• You don’t need to be a designer
(but it helps to know one)• Create visuals on the fly• Track your performance,
re-iterate and re-imagine.
Twitter: @petecripps LinkedIn: au.linkedin.com/in/petecripps/
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Icons were made by Freepik from www.flaticon.com and are licensed by Creative Commons BY CC 3.0
Images used have been attributed as required (and where necessary) under CC.