creating entrepreneurship: entrepreneurship education for the creative industries david clews...

Creating Entrepreneurship: entrepreneurship education for the creative industries

David ClewsSubject Centre ManagerHigher Education AcademyArt | Design | Media Subject Centre


The key research question informing this work is:

How can UK Higher Education in art, design and media enhance its contributions to the continuous growth in quality and activity of the UK creative industries?


The key research question informing this work is:

How can UK Higher Education in art, design and media enhance its contributions to the continuous growth in quality and activity of the UK creative industries?

For the purposes of researching this question our definition of entrepreneurialism is the creation of new enterprises to make financial, social and/or cultural capital through the innovation and implementation of new ideas and methods.


findings

the research suggests there are 5 interrelated conditions for effective entrepreneurship education


findings

the research shows there are 5 interrelated conditions for effective entrepreneurship education

learning outcomes


findings


learning outcomes

collaboration


findings


learning outcomes

collaboration

cultural change


findings


learning outcomes

collaboration

cultural change

sustainability


findings


funding and investment

learning outcomes

collaboration

cultural change

sustainability


findings

Over 80% of surveyed art, design and media departments have some form of purpose designed entreprepreneurship education programme.

there are long lead times for working in industry to build experience and competencies for entrepreneurship.m

projects and assessment could be better designed to test students’ abilities to apply design skills in commercial settings.m

learning outcomes


findings

learning outcomes

higher education institutions need to respond to local and regional opportunities


findings

learning outcomes


industry activity is fast-moving and fast-changing


findings

learning outcomes


students need to know what they have learned in order to apply knowledge effectively

industry activity is fast-moving and fast-changing


findings

students, recent graduates and creative industries will benefit from better links with higher education institutions and departments by:mm

Colaborations will build infrastructures for CPD and life-long-learning and build capacity for knowledge transfer;m

Provide an environment for creative professionals and creative industries to form joint enterprises with HEIs.m

collaboration


findings

collaborations

HE institutions offer time and space for reflection and build on commercial values


findings

collaborations


industry gains access to new ideas, skills and technologies.


findings

collaborations


students will situate their learning in a wide range of environments

industry gains access to new ideas, skills and technologies.


findings

student focus groups have demonstrated that overwhelmingly, their performance indicators for future success are more aligned with academic than commercial values.m

audit and quality assurance processes are a barrier to forming effective collaborations.

applied research in art, design and media has been steered towards the orthodoxies for academic research.

cultural change

entrepreneurship education for the creative industries

findings

cultural change

will enhance HEI opportunities to engage with industry and the wider community


emerging findings

cultural change


will encourage innovation between HEIs, students and industry


emerging findings

cultural change


new paradigms + values for assessment will enhance students’ learning experience

will encourage innovation between HEIs, students and industry


findings

the current provision for entrepreneurship education in art, design and media departments is varied. Initiatives include straightforward teaching of skills, situated, problem and project-based learning, work-based and placement learning, collaborations with industry and extra-curricular support.

sustainability


findings

sustainability

entrepreneurship education may assist in widening participation and internationalising the curriculum


findings

sustainability


new entrepreneurs and enterprises supported by HEIs = shared benefits + risk management


findings

sustainability


entrepreneurship education will support learning beyond the curriculum.

new entrepreneurs and enterprises supported by HEIs = shared benefits + risk management


findings

a more coherent vision for entrepreneurship education for art, design and media and its successful implementation could assist higher education in the delivery of its wider mission. Particularly in respect of key national agenda: Widening Participation; Continuous Professional Development and developing links with industry and the wider community.m



findings


new paradigms for research and development may enhance HE opportunities for funding


findings



art, design, media communities have the capacity for innovative education


findings



funding targetted at entrepreneurship and innovation in HE + industry collaborations will benefit the economy

art, design, media communities have the capacity for innovative education


enablers

There are high levels of commitment and enthusiasm in art, design and media departments for enhancing entrepreneurship education, including:

Purpose designed entrepreneurship modules.

Integration with practice-based learning.

Pedagogies that are well suited to enhanced entrepreneurship education for art, design and media students.


barriers

despite significant levels of activity effectiveness is hampered by:

lack of sufficiently differentiated policy instruments and guidance.

conflation of entrepreneurship with creativity.

conflation of entrepreneurship with employability.

regulatory structures hinder effective communication between creative industry and higher education.


areas for recommendation

there is a need to develop more appropriate definitions for entrepreneurship

entrepreneurship is inherent to creative practice but needs to be explicit in the curriculum

there is a need to reform funding and quality assurance mechanisms for art design and media higher education



the project is supported by the following organisations


David ClewsSubject Centre ManagerHigher Education AcademyArt | Design | Media Subject Centre

creating entrepreneurship: entrepreneurship education for the creative industries david clews...

Documents

uk higher education

uk creative industries

interrelated conditions

media departments

continuous growth

creation of new enterprises

implementation of new

surveyed art