creating exhibitions with web 2.0
TRANSCRIPT
What is Web 2.0?How Can We Apply it to Museum Exhibitions?
nina simon + david [email protected] 831/331.5460
four key elements of web 2.0‣venue as content platform, not content provider
‣architecture of participation with network effects
‣perpetual beta
‣flexible, modular support for distributed products
1 Venue as Platform
VENUE AS PLATFORMFACILITATES PRODUCTION AND SHARING OF USER-GENERATED CONTENT
MUSEUM EXHIBITIONS AS PLATFORMSVISITOR-CREATED COLLECTIONS, VISITOR-SUBMITTED STORIES
2Architecture of Participation with Network Effects** GETS BETTER THE MORE PEOPLE USE IT
Web 2.0 networks individuals
ME-TO-WE DESIGNHOW WEB 2.0 NETWORKS INDIVIDUALS
ME-TO-WE AT WORK ON THE WEBLIBRARYTHING.COM
3Perpetual Beta
PERPETUAL BETARELEASE IT EARLY AND NEVER CALL IT DONE
4Flexible, Modular Support for Distributed Products
MODULAR SUPPORT FOR GROWTHPLUG-INS, WIDGETS, AND VERSATILE PLATFORMS
Web 2.0 & ExhibitionsRethinking Exhibitions at the U.S. Holocaust Memorial Museum
PERPETUAL BETAYou are not required to
finish the job, but neither may you desist from starting the work that must be done.
NETWORKED SOCIAL EFFECTSMy world will never be the same because you are in it.
So you read Malcolm Gladwell, too?
MODULAROMG… That’s SO cool!
Take as much as you like; we’ll make more.
PLATFORM INSTEAD OF PROVIDERShare the microphone!
You’re hogging the remote!I wanna play!
<User-to-Museum Communication>
Where & When Should Visitors Leave Comments? -> Everywhere. Whenever they want.
<User-Generated Content>-- RELATIONSHIP --
Do you have visitors, constituents, or
partners/co-creators?
-- MISSION --Institutional
CommunalIndividual
-- CREATION --Where is the locus of
control, creativity, and investment?
-- QUALITY --Of experience
(individual and communal) and of
content?
How does mediation (and censorship) affect communication?How does it differ from comment boards?Who participates? (Who lurks?)Is there discussion?What do you lose?
<Mediated Communications>
<User-Generated Collections>
<The Museum in the Community>
PortableSyndicated
Easy-to-share
Where the Community Lives: YouTube, Facebook, Etc.
BenefitsNew Audiences & InterpretationsImmediate vs. MediatedCommunity Development & EngagementNew Assets & CollectionsViral & ModularMarketing / Exhibits
ChallengesNew Norms of InteractionControl of ContentImmediate vs. Mediated“The Uncivil We”
Web 2.0 means finding one’s place in the world and leaving a mark
Google Earth
Blog Facebook
Audio Photos Video
TYPES OF VISITOR PARTICIPANTSMOST OF YOUR AUDIENCE ARE LURKERS AND JUDGES... LESS THAN 10% CONTRIBUTE
DESIGNING EXHIBITS FOR ALL KINDS OF VISITORSHOW CAN YOUR VISITOR EXPERIENCES ACCOMMODATE LURKERS AND JUDGES?