1

CREATING HIGH PERFORMING TEAMS

AND INNOVATIVE SOLUTIONS

at CFO Agenda, by Simon Haldrup, EVP, Head of MobileLife

2M O B I L E L I F E

3 DRIVERS OF CHANGE CHALLENGE TRADITIONAL BANKING, INCREASING COMPETITION WITHIN THE INDUSTRY

TECHNOLOGY1

REGULATIONS2

USER BEHAVIOUR3

3M O B I L E L I F E

THE FUNDAMENTALS OF OUR THINKING

3

Trying to stop the wave

or ride it?Ensuring stability and manoeuvrability

4M O B I L E L I F E

A DUAL TRACK STRATEGY

CLASSIC

BANK

DISRUPTIVE

MOVES

5M O B I L E L I F E

INCUBATOR SETUP AWAY FROM THE BANK – NEW NEEDS CALL FOR NEW TOOLS

Va

lue

ch

ain

Incremental Radical

INDUSTRY

DISRUPTION

PRODUCT

INNOVATION

ORGANIZATION

TRANSFORMATION

PROGRAM

1:1

6

CREATING A HYBRID

– BEST OF TWO WORLDS

6

MUSCLE OF A CORPORATE, SOUL OF A STARTUP

“Customers

Strong traditional competencies

Trustworthy brand

Financial strength

S T AR T - U PC U L T U R E

C O R P O R AT ES T R E N G T H S

Core systems and processes

Untainted innovative approach

New digital and entrepreneurial competencies

Purpose & passion

Fast execution

Full top-management & BoD buy-in

Embracing uncertainty

P RE - RE Q UI S ITE S

Assigning autonomy

Accepting a higher tolerance for failure

+

M O B I L E L I F E

7M O B I L E L I F E

PROJECTX

8M O B I L E L I F E

WE HAVE RE-LOCATED TO FUEL ENTREPRENEUREAL THINKINGAND BRING NEW COMPETENCIES TOGETHER

THE HOUSE OF:

MOBILE LIFE*

IT

THE HOUSE OFMOBILELIFE

UX & DESIGN

MARKETING &COMM

LEGAL

ADVANCED ANALYTICS

RISK/CREDIT

100+EMPLOYEES

PASSION

9M O B I L E L I F E

DO YOU DARE?

FROM TO

Maximum

validated

product

Minimum

viable

product

corporate disruptors

10M O B I L E L I F E

WE NEED TO BE ABLE TO EXPERIMENT AND ACT FAST

11M O B I L E L I F E

Excited

Anxious

Neutral EXPLORE CHOOSEPURCHASE/

SELLMOVE IN/

OUTLIVERECOGNISE

EM

OT

ION

AL

EN

GA

GE

ME

NT

Source: Research conducted by McKinsey, Ipsos, CORE & COMPANY and Fjord

AN ANTHROPOLOGICAL APPROACH TO UNDERSTAND USER NEEDS

12M O B I L E L I F E

OUR SOLUTIONS

13M O B I L E L I F E

THE WINNING PARAMETERS

13

REMOVE FRICTION

CUSTOMER EXPERIENCE COST

14M O B I L E L I F E

SUNDAY: A CUSTOMISED HOME BUYING EXPERIENCE AND ACCESS TO INSTANT PURCHASE APPROVAL THROUGH USE OF ROBOTICS AND ANVANCED ANALYTICS

14

15M O B I L E L I F E

BY ALSO DIGITALISING THE MORTGAGE PROCESS, WE’RE REDUCING HANDS-ON TIME WITH OVER 50%

15

16M O B I L E L I F E

COMING SOON?

16

1717

STEP 2

STEP 3

STEP 4

STEP 1

Starting point

KEY TAKE-AWAYS FROM JOURNEY SO FAR

FLEXIBLE STRATEGY

WAYS OF WORKING + TALENT

BUY-IN + AUTONOMOUS MANDATE

HUMBLENESS +

ROOM FOR MISTAKES

18

THANK YOU!

Questions?