creating iconic, sustainable and ... - international facade

International Summit: 24 - 25 February 2014

Future of Façade Lighting Focus Day: 23 February 2014Renaissance Doha City Center Hotel, Qatar

Iconic façade case studies and discussions led by:

Filippo InnocentiProject DirectorZaha Hadid Architects

Juan PorralPartnerGrimshaw Architects

Clive LewisAssociate DirectorSports Venue DesignArup

John HiscocksChief ArchitectOmrania & Associates

Sherif AnisDesign ManagerGulf Related & President AIA Middle East Chapter

Nigel EckersallArchitectNSE Architects

Creating iconic, sustainable and culturally specifi c façades that will defi ne the future landscape of the Middle East

Top façade projects showcased:

� King Abdullah Financial District Metro Station, Saudi Arabia (Planned completion 2017)� Flagship Sowwah Square multi-use development, Abu Dhabi, UAE

Leading international case studies:

� Singapore’s New National Stadium including the world’s largest dome� Award-winning Crit Building, University of Kent, UK & more!

Researched and developed by:Lead sponsor: Exhibitor: Media partners:

For more information or to register +971 4 364 2975 +971 4 363 1938 [email protected] www.façadedesignmena.com

Special VIP passes

available for developers and architects!

To enquire email

[email protected]

International Summit: 24 - 25 February 2014

Future of Façade Lighting Focus Day: 23 February 2014Renaissance Doha City Center Hotel, Qatar

Filippo InnocentiProject DirectorZaha Hadid ArchitectsJuan PorralPartnerGrimshaw ArchitectsMarkus KleinSenior Project Architect-Goettsch PartnersSalim HussainHead of DesignBrewer Smith Brewer Gulf John HiscocksChief ArchitectOmrania & AssociatesJay JacobyDirectorAedas Clive LewisAssociate Director, Sports Venue DesignArup

Andy ShawAssociate DirectorRMJMSherif AnisDesign ManagerGulf Related & PresidentAIA Middle East ChapterHamad Ali AlabdulmalikBuilding Projects Director Lusail City

Steven HumphreyProgramme Director, QatarAECOM

Bart LeclercqHead of Structures Design WSP Middle East

Abdulmajid KaranouhDirector, Head of Façade Ramboll

Matt HilsonRegional DirectorHilson Moran

Mick ReillyMEP Design Team Principal, Middle EastAtkins

Nigel EckersallArchitectNSE Architects

Ommid SaberiAssociate DirectorWSP Environmental

Mohamed ElweshahyPMP, Senior MEP Manager – ProjectsHill International

Agnes KoltayFaçade Consultant/DirectorKoltay Façades

Guy HollawayOwnerGuy Hollaway Architects

World-class speaker panel:

“One of the most successful events I have attended recently and the most infl uential on my professional career” Head of Architecture Division, PMC – HMC

“The only way to gain in-depth knowledge of façade technology.” Director of Design, Gensler

“Great opportunity to market to the top of the façade industry food chain.” Vice President Sales and Marketing, Trelleborg

“A truly excellent conference. The quality of the speakers were excellent and it was a pleasure to be a part of the line up.” Director of Sustainability, Hilson Moran

What have your peers said about IQPC’s Façades series?

Dear Façade Professional,

Now in its 6th year, the Façade Design & Engineering Middle East Summit has

grown to become the premier forum for the industry to showcase the most iconic

and sustainable building façades in the region – and beyond.

Come and join advanced discussions on the future direction of façade design with

the global architectural and engineering community on 23 - 25 February 2014

at the Renaissance City Centre, Doha, Qatar.

In 2013, over 120 architects, designers, façade engineers and developers

gathered to discuss the challenge of creating culturally specifi c and sustainable

façades using state-of-the-art technology.

So what can you expect in 2014?

� Exclusive ‘never before presented’ iconic façade projects from across

the Middle East

� Inspiring award-winning international case studies from Europe, Asia

and beyond

� “Hard talk” style interview between prominent industry leaders debating

the Middle East’s ‘cultural identity crisis’

� Dedicated focus day on Façade Lighting of the Future for in-depth expert-led

insight on creating impactful yet sustainable façades

� New technology demonstration sessions to educate yourself on the

latest advances and evaluate their benefi ts

� VIP networking drinks to break the ice with your fellow delegates before the

event begins

Don’t miss out on the façade design event of the year!

Register at [email protected] to secure your place

and take advantage of the early bird discounts.

I look forward to welcoming you to Doha in February.

Julie CoatesSenior Conference Producer

IQPC Middle East


Special VIP passes available for developers and architects!To enquire email

[email protected]


Who will you network with?

Attendees by country:

� Qatar (40%)� UAE (19%)� Saudi Arabia (17%)� Bahrain (9%)� Turkey (8%)� Other (7%)

Attendees by industry:

� Architects (25%)� Developers (15%)� Façade Consultants & Designers (20%)� Façade Contractors (20%)� Solution Providers (20%)

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How can you get involved?

There are a host of thought leadership and branding opportunities that you can benefi t from, including:

� Chairing and panel moderator roles � Presentations and roundtable discussions

� Technology demonstrations and exhibition stands

� Sponsored lunches

� Cocktail receptions & more!

“The conference provided all of us with an excellent chance to communicate and to co-operate. It is an informative platform which keep us up to date with the latest trends” Sales Manager, CNBM International Engineering Co. Ltd

What did previous sponsors of IQPC’s events say?Why should you sponsor the 6th Annual Façade Design & Engineering Middle East?

Come and meet high-level decision-makers involved in upcoming façade design projects as they evaluate products and services and short-list potential suppliers.

Build your company’s brand and visibility in front of this highly targeted audience in order to get shortlisted.

Façade Design & Engineering Middle East provides the perfect environment to initiate new business relationships, identify upcoming opportunities and achieve face-to-face contact that overcrowded tradeshows cannot deliver.

SPONSORSHIP OPPORTUNITIES


Past sponsors have included:


Conference Day One: Monday, 24 February 2014


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08:30 Registration and morning refreshments

09:00 Opening remarks from the Chair

09:10 KEYNOTE PANEL DISCUSSION Beyond glass and steel: The future of façades in the Middle East

� How will glass technology evolve to support the façades of the future?

� Should the Middle East return to traditional stone façades rather than glass?

� What are the alternatives to glass façades and what are the pros and cons?

� What will façades in the Middle East look like in 10 years time?

Panellists include:

Juan Porral, Partner Grimshaw Architects

John Hiscocks, Chief Architect Omrania & Associates

Jay Jacoby, Director, Aedas

Bart Leclercq, Head of Structures Design WSP Middle East

09:50 King Abdullah Financial District Metro Station: A holistic approach to building envelope design in Saudi

� Introduction to the project and the ambition of creating a dramatic public space that fi ts the city’s future vision

� Establishing the geometrical façade design criteria

� Examining how the façade patterning reduces solar gain

� Creating an overall composition that refl ects Saudi’s natural land formations

� Understanding how to achieve the structural integration of the façade

Filippo Innocenti, Project Director Zaha Hadid Architects

10:20 Exclusive presentation by Eco Façade Senior Representative, Eco Façade

10:50 Speed networking session

Get your business cards ready and take part in this speed networking session to break the ice with your fellow delegates and quickly establish mutual interests and potential business opportunities.

11:10 Morning networking refreshments

11:30 Design and execution of high performance façade technologies for a desert climate: Sowwah Square – Abu Dhabi, UAE

� Understanding the measurable benefi ts of passive and active solar shading systems

� Examining the design and enhanced performance benefi ts of a closed double skin façade system

� Discussing the performance requirements during the mock-up testing of the various high performance façade systems

� Reviewing the real-world challenges overcome during the development of multiple façade systems divided between three different enclosure contractors on a fast paced international project

Markus Klein, Senior Project Architect Goettsch Partners

12:00 HARD-TALK DEBATE Have façades in the Middle East lost their strong cultural identity?

Don’t miss this in-depth and hard-hitting one-on-one interview between two prominent industry leaders who will debate a question at the heart of future façade design.

The Middle East historically had the most iconic façades. Are we at risk of losing the quality of façades in the pursuit of modern aesthetics, or can the values of the past be translated into the modern façades of our cities?

Moderated by: Nigel Eckersall, Architect NSE Architects

Interviewee: Sherif Anis, Design Manager, Gulf Related & President, AIA Middle East Chapter

12:30 Introducing the innovative façade design of the Crit Building, University of Kent – Winner of the World Architecture News Façade of the Year 2013

For presentation updates, visit: www.facadedesignmena.com

Guy Hollaway, Owner Guy Hollaway Architects

13:00 Networking lunch and technology demonstrations

Take this opportunity to network with peers over lunch then educate yourself on the latest advances in technology that are en hancing façade performance. Striking visual demonstrations will enable you to better understand how they work and evaluate the benefi ts for your next project.

14:00 Towards intelligent building façades that will improve effi ciency and comfort

� Examining how increasing demands to improve user-comfort and environmental considerations are paving the way for contextually-driven and performance-oriented design

� Exploring ways to develop a contextually- inspired design-to-delivery strategy that will enhance the ability of project teams to deliver performance-driven adaptive façade solutions

� Applying this strategy to key façade case studies:

> The Turning Torso

> The Dubai Metro

> The competition-winning scheme of the Al-Bahar Towers

Abdulmajid Karanouh, Director, Head of Façade, Ramboll

14:30 Developing cost-effective and sustainable façades in Qatar

� Establishing the impact of regulations and controls on façade design in Qatar

� Determining the economic drivers affecting façade selection and implementation

� Overcoming the challenges of achieving sus tainability requirements

� Assessing the whole-life impacts and benefi ts

� Scrutinising Qatari case studies of iconic and highly sustainable façades

Steven Humphrey, Programme Director Qatar, AECOM

15:00 Afternoon networking refreshments

15:30 Achieving the façade design requirements in GSAS and Estidama

� Understanding the implications of GSAS and Estidama rating systems on building façades

� Identifying how to improve façade design and add value to building

� Scrutinising how to achieve the requirements in relation to: > U values and thermal performance requirements > Solar control > Infi ltration and water ingress > Daylight requirements

Ommid Saberi, Associate Director WSP Environmental

16:00 ROUNDTABLE DISCUSSION SESSION Façades and renewable energy generation: will it work?

� Topic 1: What are the pros and cons of generating renewable energy through building façades?

� Topic 2: How can you make it work?

� Topic 3: When is renewable energy not an appropriate option?

17:00 Closing remarks from the Chair

17:10 End of conference day one

Conference Day Two: Tuesday, 25 February 2014

Corporate table and

group booking discounts

available!


09:00 Opening remarks from the Chair

09:10 Delivering the envelope design of Singapore’s new national stadium through integrated architecture & engineering

� Qatar 2022: What can the Middle East learn from Singapore’s new National Stadium?

� Exploring details of the National Stadium’s structural engineering

� Understanding the design of the moving systems

� Establishing how the stadium addresses environmental concerns

� Developing specialist façades and identifying suitable materials

Clive Lewis, Associate Director Sports Venue Design, ARUP

09:50 Overcoming the challenges of delivering the façade of the world’s furthest leaning tower - Capital Gate project

� Introduction to the Capital Gate project – a 160m-tall leaning tower in Abu Dhabi with a striking 18-degree incline

� Examining animations of the tower’s cladding

� Exploring the façade design philosophy and techniques of future RMJM projects in Dubai and Abu Dhabi

Andy Shaw, Associate Director, RMJM

10:20 Ensuring high-performing façade insulation to improve sustainability and comfort whilst lowering costs

� Scrutinising the impact of regulations and standards on façade insulation in the Middle East

� Defi ning the materials standards and specifi cations that will improve the insulation performance of façades in extreme weather conditions

� Establishing how to ensure your façade creates an effective air barrier and prevents moisture from permeating the building:

> Examining the importance of connecting components in achieving this

Session reserved for a sponsor. To enquire, call +971 4 364 2975 or email [email protected]

10:50 Morning networking refreshments

11:20 Combining modernity and tradition in the façade design of an exclusive upcoming Dubai project

� Establishing the design intent and how this is being taken forward by BSBG

� Exploring the rationale behind the choice of façade materials

� Overcoming the challenges of working with many different types of materials

� What are the lessons learnt and how are they informing the design evolution?

Salim Hussain, Head of Design Brewer Smith Brewer Gulf

11:50 DEVELOPER PANEL DISCUSSION The evolving face of the Middle East – Developers’ perspectives

� What is your vision for the façades of the future in the Middle East?

� Is the focus on creating iconic façades compromising building functionality?

� Which countries and project types are likely to produce the most iconic façades in the next 10 years?

� What can the Middle East learn from international examples of iconic yet sustainable façades?

Panellists include:

Hamad Ali Alabdulmalik Building Projects Director, Lusail City

Seraj Al Baker, Former CEO Mazaya Qatar Real Estate Development

For panellist updates, visit: www.façadedesignmena.com

12:30 Networking lunch

13:30 Façade engineering in practice: Dubai Case Studies

Agnes Koltay, Façade Consultant/Director Koltay Façades

14:00 Designing high-impact mall façades that drive footfall and enhance shopper comfort

� Establishing how to develop façades that will optimise comfort within outdoor shopping malls such as glass covers, CFC studies, and façade engineering solutions

� Designing a mall façade that effi ciently maximises indoor daylight to enhance the shopper experience

� Examining the aesthetics of mall façades and how to achieve the appearance of luxury

Matt Hilson, Regional Director Hilson Moran

14:30 ROUNDTABLE DISCUSSION SESSION Back to basics: Getting the essentials right for your building’s façade

� Topic 1: What does ‘good’ and ‘bad’ look like when integrating doors and windows into your façade?

� Topic 2: How can you improve the acoustic performance of your façade?

� Topic 3: What are the most effective ways of reducing the thermal gain of your façade?

15:30 Closing remarks from the Chair

15:40 End of conference

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©IQPC 2013. This programme may change due to unforeseen circumstances. IQPC reserves the right to alter the venue and/or speakers.

For more information or to register +971 4 364 2975 +971 4 363 1938 [email protected] www.façadedesignmena.com For more information or to register +971 4 364 2975 +971 4 363 1938 [email protected] www.façadedesignmena.com


10:10 Towards a holistic approach to the façade lighting lifecycle: Design, selection, controls, installation and retrofi t

� Establishing how to move from the conceptual design intent to selecting the right technology for your application

� Determining how lighting can be seamlessly integrated into the façade elements

� Understanding the right controls to achieve the aesthetic your client requires

� Examining the importance of integrating your façade lighting with the building services

� Planning the eventual retrofi t of façade lighting into the lifecycle of the building

Mick Reilly, MEP Design Team Principal – Middle East, Atkins

10:40 CASE STUDY Innovative façade lighting at the King Abdullah Financial District

� Scrutinising the design guide for the façade lighting of the King Abdullah Financial District

� Understanding how the implementation of the façade lighting was managed such as concepts, detail design, and mock-ups·

� Overcoming the issues encountered with the façade lighting, such as glare, BMU control, lighting hierarchy, and design intent


11:20 PANEL DISCUSSION Creating high-impact yet sustainable façade lighting

� What are the implications of the latest LEED requirements for façade lighting and how can you ensure that you comply?

� How can advances in LED lighting technology dramatically lower energy intensity whilst maintaining aesthetic impact?

� Are there innovations in façade shading and daylighting systems that can increase the energy effi ciency of buildings?

� How can you make effi cient use of media façades to interact with a building’s environment?

Panellists include:

Mohamed Elweshahy, PMP, Senior MEP Manager – Projects, Hill International


Mick Reilly, MEP Design Team Principal – Middle East, Atkins

12:00 TECHNOLOGY DEMONSTRATION SESSION

Take this opportunity to educate yourself on the latest advances in lighting technology that can signifi cantly enhance your building façade. Striking visual demonstrations will enable you to better understand how they work and evaluate the benefi ts for your next project.

12:45 Networking lunch

13:45 End of focus day

Future of Façade LightingLighting plays a crucial role in showcasing the design of iconic building façades. It must be impactful yet sustainable and perfectly integrate with the buildings design and its surroundings. At once a specialist subject yet one pertinent to all architects, designers and engineers, this in-depth expert-led focus day has been dedicated to the considerations critical to successful façade lighting.

Focus Day Agenda

Why sponsor the Future of Façade Lighting Focus Day?

If you have an innovative façade lighting solution then this is an ideal opportunity to showcase your technology to the architects, designers and engineers who are responsible for evaluating and shortlisting products for their next façade project.

You could educate delegates on the state-of-the-art technology that could advance their façade designs.

We have a range of business development opportunities for you to get involved in the focus day that will be tailored to specifi cally deliver on your objectives.

For more details, call: +971 4 360 2800 or email: [email protected]

Who will attend the Future of Façade Lighting Focus Day?

A highly targeted group of senior decision-makers will join this intimate and interactive focus day.

Attendees by country:

� Qatar (38%)� Saudi Arabia (22%)� UAE (19%)� Bahrain (7%)� Europe (1%)� Other (1%)

Attendees by job function:

� Architect / Designer (30%)� Lighting consultant (20%)� Technical director (20%)� Project Director (20%)� Engineer (10%)

Focus Day: Sunday, 23 February 2014


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Prices are stated net of any applicable local taxes. A US$100 processing charge will be applied to all registrations not accompanied by credit card payment at the time of registration.

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Early Bird! Book & pay by 16 January 2014 Standard Price Book & pay after 16 January 2014

IQPC FZ LLC’S STANDARD TERMS AND CONDITIONS

PAYMENT

• Payment is due in full at the time of registration and includes lunches, refreshments and detailed conference materials. Payment prior to conference is mandatory for attendance.

• Your registration will not be confi rmed until payment is received and may be subject to cancellation.

• If a booking is received 10 working days before the conference a credit card number will be required to confi rm your place, likewise if full payment has not been received before the conference date.

• A US$100 processing charge will be as sessed to all registrations not accompanied by credit card payment at the time of registration.

• Any respective payment charges to be borne by the payer. Please ensure that IQPC receives the full invoiced amount.

DISCOUNTS

• All ‘Early Bird’ Discounts require payment at time of registration and before the cut- off date in order to receive any discount.

• Any other discounts offered by IQPC (including team discounts) require payment at the time of registration.

• Discounts cannot be combined with any other offer.

CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY

• You may substitute delegates at any time by providing reasonable advance notice to IQPC.

• For any cancellations received in writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another IQPC conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by IQPC for all permit ted cancellations. No credit will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference.

• In the event that IQPC cancels an event for any reason, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of cancellation.

• In the event that IQPC postpones an event for any reason and the delegate is unable or unwilling to attend on the rescheduled date, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of postponement.

• Except as specifi ed above, no credits will be issued for cancellations. There are no refunds given under any circumstances.

• IQPC is not responsible for any loss or damage as a result of a substitution, alteration or cancellation/postponement of an event. IQPC shall assume no liability whatsoever in the event this conference is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that renders performance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fi re, labour strike, extreme weather or other emergency.

PROGRAMME CHANGES

• Please note that speakers and topics were confi rmed at the time of publishing; however, circumstances beyond the control of the organisers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such,

IQPC reserves the right to alter or modify the advertised speakers and/or topics if necessary. Any substitutions or alterations will be updated on our web page as soon as possible.

YOUR DETAILS

• Please email our database manager at [email protected] to inform us of any incorrect details which will be amended accordingly.

4 WAYS TO REGISTER

+971 4 364 2975

[email protected]

+971 4 363 1938

www.façadedesignmena.com

Special VIP passes available for developers and architects!

To enquire email [email protected]

+971 4 364 2975

+971 4 363 1938

[email protected]

www.façadedesignmena.com

TEAM DISCOUNTSCall us today to fi nd out

more about special group booking offers

+971 4 364 2975

VENUE & ACCOMMODATIONHotel and travel costs are not included in the registration fee. For assistance in your travel and accommodation requirements, please refer to details below:

ROOM RESERVATIONSSpecial / corporate rate for room accommodation is available in the hotel. You may contact the hotel directly as per the details above quoting IQPC Middle East or the name of the conference.:

FLIGHT RESERVATIONSContact Bindu Babu at SNTTA Travel & Tours LLC Dubai.Email: [email protected]: + 971 4 282 9000Fax: + 971 4 282 9988Online: www.sntta.com

Please book at the earliest for your convenience.

CONFERENCE DOCUMENTATIONIf you cannot make the conference, you can still access all presentations delivered throughout the conference days for just US$450, post event. Contact us on +971 4 364 2975 for further details.

International Summit: 24 - 25 February 2014 Future of Façade Lighting Focus Day: 23 February 2014Renaissance Doha City Center Hotel, Qatar


creating iconic, sustainable and ... - international facade

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