creating influence
TRANSCRIPT
@skarritt | #WCA2 | #wordcamp
CreatingSocial InfluenceDominate your space. One relationship at a time!
Kevin SkarrittChief PeepFlockMarketing.com@skarritt
@skarritt | #WCA2 | #wordcamp
@skarritt | #WCA2 | #wordcamp
Why Care?• Trust / Credibility• Relationships• Differentiation• Career• Influencer Marketing
@skarritt | #WCA2 | #wordcamp
Don’t Be Justin Bieber!
Popularity vs. InfluencePersonality typeDon’t buy itDenver Zoop
@skarritt | #WCA2 | #wordcamp
What IS Influence?• The right people
– Size matters– 2nd, 3rd degree
• The right topics• Frequency• Quality• Drive action
@skarritt | #WCA2 | #wordcamp
Measurement• Klout (0-100)• Kred (0-1000)• HaveKarma (0-100)
@skarritt | #WCA2 | #wordcamp
Monitoring• StatSocial• SproutSocial• BrandWatch
(formerly PeerIndex)
• RaynForest• Trakur• SocialMention• SumAll
(formerly TwentyFeet)
@skarritt | #WCA2 | #wordcamp
Steps to Take…
@skarritt | #WCA2 | #wordcamp
1. Build Your Networks!Quality • Size • Influence • 2-WayDaily • Aggressive • Dunbar# • $$
@skarritt | #WCA2 | #wordcamp
The Long Tail
@skarritt | #WCA2 | #wordcamp
The Long Tail
@skarritt | #WCA2 | #wordcamp
The Long Tail
@skarritt | #WCA2 | #wordcamp
Following Guido vanRossumHave a profile imageSpeak EnglishHave >1000 friendsInfluence >100
“Programmer” in BioHave >5000 followers“Popular”“Active”
@skarritt | #WCA2 | #wordcamp
2. BE(come) a Guru!• Confidence• Be Open• Curate OPC• Great Resources• Forever Learner
@skarritt | #WCA2 | #wordcamp
3. Put Yourself Out There!
• Conferences• Public Speaking• Author a Book• Radio / TV• Groups (live and virtual)• Help Others / Be Available
@skarritt | #WCA2 | #wordcamp
4. Give Away the Farm
@skarritt | #WCA2 | #wordcamp
5. DRIVE ACTION!
@skarritt | #WCA2 | #wordcamp
6. The Right PartsBlog
TwitterFacebookLinkedInOthers
@skarritt | #WCA2 | #wordcamp
7. Do it Daily• Commit
– Content– Respond– Network– Learn
• Regimented– Tools– Aggregation– Automation
@skarritt | #WCA2 | #wordcamp
Connect With Me!
• @skarritt• facebook.com/flockmarketing• facebook.com/skarritt• linkedin.com/in/skarritt• plus.google.com/+kevinskarritt• pinterest.com/skarritt• instagram.com/skarritt• blab.im/skarritt• meerkatapp.co/skarritt• periscope.tv/skarritt