creating information products | sneak peak
TRANSCRIPT
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
The Rising Tide Lifts All Boats~ We’re raising the tide
Creating, Launching & SellingInformation Products
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Sneak Peak
Developing Information Products:Create, Launch, Sell & Revise!
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Why Create Info Products?
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
A Cash Machinefor Your Business
Recurring incomeBuild credibility
Charge more
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Establish Expertise
Products lendcredibility to yourbusiness’ brand
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Diversify
Multiple deliveryoptions means
more income streams
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
What Can ProductsDo For Your Business?
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Leverage
Showcase experienceCreate once
Sell many timesRevise & update
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Partnerships
Fill knowledge gapsLeverage their lists
Generate more energy
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Targeted Solutions
Meet specific needsProvide unique solutions
No regional limits
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
By the Numbers
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
$99 = 2 CDs & 1 workbook
Month 1 = $500Month 2 = $1,000Month 3 = $1,000Month 4 = $1,000Month 5 = $1,000Month 6 = $1,000
10 products a monthPayments of $50/month for 2 months
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
$299 = 3-5 CDs & 1 binder
10 products a monthPayments of
$99/month for3 months
Month 1 = $990Month 2 = $1,980Month 3 = $2,970Month 4 = $2,970Month 5 = $2,970Month 6 = $2,970
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
$499 = 5 CDs, 1 binder, & workbook
10 productsa monthPayments of$99/month for5 months
Month 1 = $990Month 2 = $1,980Month 3 = $2,970Month 4 = $3,960Month 5 = $4,950Month 6 = $4,950
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
$999+ = 10 CDs, 2 binders, & workbook
10 products a monthPayments of $199/month
for 5 monthsMonth 1 = $1,990Month 2 = $3,980Month 3 = $5,970Month 4 = $7,960Month 5 = $9,950Month 6 = $9,950
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
How do you createInformation Products?
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
The Path to Products
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
The SimpleStepping Stones
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Step 1: Niche
Your Targets’needs & wants
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Step 2: Creation
Decide whatto include
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Step 3: Sales Page
Get readyto roll!
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Step 4: Launch Campaign
Pre sale and earnwhile you create
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Step 5: Sell!
Market acrossseveral channels
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Step 6: Reinvent
Build in longevity
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Don’t Take My Word For It!
Preferred Provider ShowcaseMark Silver of Heart of Business
Adding info products shothis income into 6-figures!
http://www.iasecp.com/2010/07/mark-silver-infoproducts/
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Get Connected
www.IASECP.com
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Academy
www.IASECP.com/Academy
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Magazine
www.IASECP.com/Magazine
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Summer Pilot Program
Create, Launch, Sell& Repurpose
Information Product Development
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
The Matrix
Download:www.IASECP.com/FreeReport
Join Us:The Magnificent MatrixFree WebinarJune 17, 2010 | 2 pmwww.IASECP.com/Events
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com