Creating  Client  Touch  Points  With  Content  Marketing !

The Werx In McKinney

25 years in Sales & Marketing; CS&M Officer and Entrepreneur

Scott Berry Managing Director MarketCrest @mscottberry

Hello!  

How To Use Content Marketing to Create Touch Points

1  What is Content Marketing, Why Is It Best?

2  How Do You Use It?

3  What Execution Looks Like

What  Is  Content  Marketing?  

PART ONE

Content  Marketing-­‐  The  Black  Belt  Of  Touch  Points  

Buy Cycles

How  To  Use  Content  Marketing  For  Touch  

Points  

PART TWO

1st  Set  The  Stage…  

You  Are  About  To  Create  A  Ton  Of  Touch  Points…    What  Do  You  Want  To  Say?  

Strategy

So You Have A Message. Here Are Your Best Tools To Get That Message Across Online!!

#1  Your  Website…  It’s  Your  Info  Hub  

Tip:  Is  Your  Logo  Ready?  

Do  you  Have  Firm  Brand  Guidelines?  

Is  Your  Social  Branding  Consistent?  

Major  Touch  Point-­‐  Your  Blog  

Major  Touch  Point-­‐  Your  Email  

Major  Touch  Point-­‐  Your  Images  

Major  Touch  Point-­‐  Your  Social  Media  

Major  Touch  Point-­‐  Your  Videos  

Major  Touch  Point-­‐  Infographics  

Major  Touch  Point-­‐  Your  ebooks  

And  Don’t  Forget-­‐  Online  Ads  

“Rinse”  -­‐  Repeat  -­‐  Measure  -­‐  Adjust  -­‐  Test  -­‐  Adjust  –    

Then  Automate  

With  All  Your  Touch  Points,  You  Are  Creating  Conversations  or  Engagement.  When  You  Are  Engaging,  You  Can  Become  

Relevant.    

THANK  YOU!  

Addi/onal  Resources:  h8p://marketcrest.com/whats-­‐the-­‐buzz-­‐about-­‐content-­‐marke/ng/  h8p://marketcrest.com/5-­‐signs-­‐your-­‐business-­‐is-­‐ready-­‐for-­‐marke/ng-­‐automa/on/