Creating media buzz Creating media buzz for your team for your team

Keys to successfully marketing Keys to successfully marketing your teamyour team

3D’s

Desire Drive Determination

Team identity – Team identity –

Team name – school or sponsorTeam name – school or sponsor Team logo – something catchyTeam logo – something catchy Team colors – school colors or loud colorsTeam colors – school colors or loud colors Mascot – true school mascot or twist on itMascot – true school mascot or twist on it Buttons – team number, logo, web siteButtons – team number, logo, web site Web site – so the world can find youWeb site – so the world can find you Rookie/ team book – share with everyone Rookie/ team book – share with everyone Team t shirts with sponsors on themTeam t shirts with sponsors on them Robot Trading CardsRobot Trading Cards

At School, get in front of every At School, get in front of every person possibleperson possible

Pep AssembliesPep Assemblies Club rush Club rush School open housesSchool open houses College nights College nights Football games - HomecomingFootball games - Homecoming Basketball games Basketball games Display at lunchesDisplay at lunches Contact VP (s) Contact VP (s) Principal Principal Athletic DirectorAthletic Director School board meetingsSchool board meetings

Community Business members Community Business members

Visit Chamber of Commerce Get emails of Visit Chamber of Commerce Get emails of members. (Members own local business)members. (Members own local business)

Police Dept – Bomb Squad robotsPolice Dept – Bomb Squad robots Fire Dept - Adding robots for serviceFire Dept - Adding robots for service Fundraising events – HS basketball gamesFundraising events – HS basketball games Spaghetti feeds – who doesn’t like spag?Spaghetti feeds – who doesn’t like spag? Team dinners – Taco barsTeam dinners – Taco bars

City and Community events City and Community events

City Council meetings City Council meetings Concerts in the park Concerts in the park Farmers markets Farmers markets Antique fairsAntique fairs Da Vinci daysDa Vinci days Local political events Local political events

Contact all local media Contact all local media

TV TV RadioRadio NewspapersNewspapers Cable access Cable access Get them to visit your team interview Get them to visit your team interview

your students. Everyone has a story your students. Everyone has a story of why they joined and what they of why they joined and what they hope to get out of FIRST Robotics.hope to get out of FIRST Robotics.

Volunteer opportunities for the Volunteer opportunities for the teamteam

FLL and FTC teams and events, coach, FLL and FTC teams and events, coach, mentor, general helpmentor, general help

Other FRC events – regional, kickoff, Other FRC events – regional, kickoff, FIRSTFareFIRSTFare

Robotics camps – O.C., Jesuit, 4H, scoutsRobotics camps – O.C., Jesuit, 4H, scouts Robotics workshops – Superquest, ORTOPRobotics workshops – Superquest, ORTOP Civil Air patrol demoCivil Air patrol demo Boy Scouts pancake feedsBoy Scouts pancake feeds Parks and Rec – Park clean upParks and Rec – Park clean up

Sponsors and mentors Sponsors and mentors

Business open houses – Autodesk CAAD Business open houses – Autodesk CAAD Company picnics – Phoenix Gold Company picnics – Phoenix Gold Safety fairs - Boeing Safety fairs - Boeing Industry meetings – SAO UncorkedIndustry meetings – SAO Uncorked Trade shows – Octoberbest, Design 2 partTrade shows – Octoberbest, Design 2 part Workshops – COSAWorkshops – COSA Host BBQ for sponsors, mentors and other Host BBQ for sponsors, mentors and other

teamsteams Mentor other teamsMentor other teams

Document EVERYTHING!!Document EVERYTHING!!

Take pictures of every eventTake pictures of every event Video all activitiesVideo all activities Invite TV stations and newspapersInvite TV stations and newspapers Post all events on your websitePost all events on your website Send out press releases Send out press releases Create email lists and groupsCreate email lists and groups