creating more sales opportunities your automated follow up system
TRANSCRIPT
Creating More Sales
Opportunities
Your Automated Follow Up System
What is CRM?
Customer Relationship Management, the functions and programs a company uses to keep in contact with your past customers; Typically CRM Builds Loyalty, Repeat and Referral Business.
We Help Businesses by…
Keeping your customers remembering you
We keep your pipeline full of prospects by turning your suspects into prospects!
We build and keep your image favorable
Personal Laser Marketing
Why should you care?
Acquiring new customers can cost five times more than satisfying and retaining current customers and friends.
The customer profitability rate tends to increase over the life of a retained customer.
Top Of Mind Awareness
14% Will not remember a salesperson’s name after 6 months. 28% Will not remember a salesperson’s name after 12
months. 67% Will not remember a salesperson’s name after 2 years.
Source of data: Customer Satisfaction Measurement Association
Smart Facts….Over 90% of all customers are “Very Satisfied” with their sales professional and would refer family or friends back to their sales professional.
Top Of Mind Awareness
Breaking the Customer Cycle
Top Of Mind Awareness
Breaking the Customer Cycle
CustomersDecision
Point
InternetLeads
Telemarketing
Radio
Direct Mail
Top Of Mind Awareness
Breaking the Customer Cycle
FYC
FYC
FYC
FYC
FY
C
FYC
CustomersDecision
Point
CustomerRelationship
How To Maintain Top of Mind Awareness
Top of Mind Awareness is achieved thru consistent and timely touches. It takes 14 - 18 touches a year to achieve.
Email – 12
Print – 4
Phone – 2
Total – 18
What is the Value of 18 Automated Touches?
Only 4 – 6 should be selling messages
FYC
Customer Relationship Management
Content
Implementation
Database Management
Database SystemsContent
&Graphic Design
Implementation&
Fulfillment
Turn-Key Marketing Solution
+ +
Automated Email
Automated Print
Automated Action Plan
Yearly Touches
Cu
stomer A
waren
ess
10%
20%
45%
90%
CRM - Printing
CRM – E-Mail
CRM – Phone
Normal Contact
CRM Builds Increased Revenue
Cumulative Impact
•Photo•Signature
•Contact Info
•Written•Graphics
•Informative
•Routine•Format•Style
•Customized•Selective•Focused
Personal Professional Consistent Targeted
Laser Focused Marketing
Personal Branding
Automated Print
Pre-Written and Designed Content
Unique Competitive Advantage
Sales Process
Prospect & Business Development
Mass-Marketing VS
TRUST Marketing Customer Relationship ManagementVS
Sales Force Automation
Top of Mind Awareness
Builds Repeat & Referral Business
