creating more than just a podcast
DESCRIPTION
This is one of the sessions that we did last year at PodcampAZ. Overall it goes over some of the things to think about when turning podcasting into a business.TRANSCRIPT
CREATING MORE THAN JUST A
PODCAST: OUR STORY
Marc & Nicole Spagnuolo TheWoodWhisperer.com
WHO ARE WE?
THINGS TO THINK ABOUT
http://www.skaeser.comCanon HV20
DISTRIBUTING YOUR VIDEO
GET YOUR PODCAST LISTED
Insert here all of the
others I’ve missed –
I know I have
WEBSITE OPTIONS
Hosted by someone else
Blogger
Wordpress.com
Libsyn.com
Hosted by you
Wordpress.org
Drupal
Static HTML (ugh)
SHOULD YOU JOIN A NETWORK?
WORD OF MOUTH MARKETING
Get involved (forums, associations,
groups, etc)
Think outside the computer
Ask “why they should care & what’s in it
for them”?
Cross promote...
A FEW ADVERTISING OPTIONS
SPONSORS
Determine what you consider a sponsor vs. advertiser
THE RADIOHEAD EFFECT
SURVEY YOUR AUDIENCE
www.esurveyspro.com
LINK POPULARITY CHECK & SEO
VANITY CHECK
MEDIA KIT, MEDIA KIT, MEDIA KIT
TheWoodWhisperer.com
Graperadio.com
PodcastBrothers.com
PRESS RELEASE
They suck to write but can be effective
Need help?
http://www.publicityinsider.com/release.asp
IT’S ALL ABOUT THE FANS
NEED A LOGO?
Ask a friend with graphic know-how
Hire a company like….
Make your own
Use a stock logo
DON’T IGNORE YOUR FANS
THANKS ATTENDING!