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Creating networks through social interaction: how can you apply the latest social media trends in your library?

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Page 1: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Creating networks through social interaction: how can you apply the latest social media trends in your

library?

Page 2: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Marketing Specialist, OCLC

Kalliope Stavridaki

Page 3: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Page 4: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Social Media is the use of electronic and internet tools for

the purpose of sharing and discussing information and

experiences with other human beings.

-Wikipedia

Page 5: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Why are social so important

nowadays?

Page 6: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

• Communicate with your library users

• Respond to feedback

• Market your library

• Understand and listen to your users

Page 7: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Page 8: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Get organized.

Page 9: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Page 10: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Pay attention to timing.

Page 11: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Follow and listen.

Page 12: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Write once, share twice.

Page 13: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Tell a story.

Page 14: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Page 15: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Use different types of content.

Page 16: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Encourage your staff to be your ambassadors!

Page 17: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Choose the right platform.

Page 18: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Page 19: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

What are the Latest trends?

Page 20: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Social Media is always evolving

Page 21: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Page 22: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Page 23: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

AUDIENCE

Page 24: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

STORIES

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INFLUENCERS and word-of-mouth marketing

Page 26: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Page 27: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Page 28: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

VISUAL SOCIAL MEDIA

Page 29: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

CHAT BOXES and Social media as customer service

Page 30: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Page 31: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Use hashtags # !HASHTAGS

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Page 33: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

Thank you

Page 34: Creating networks through social interaction: how can you ......Creating networks through social interaction: how can you apply the latest social media trends in your library? Marketing

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