Creating New Business Value with Big Data

Attivio Active Intelligence Engine®

Big Data Survey

55% of all Big Data projects are:• never completed• do not meet objectives

Why?

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Big Data Survey

Top two reasons why Big Data projects are never completed or fail to meet expectations

Inaccurate scope51%

Technical roadblocks41%

Source: Infochimps, “CIOs & Big Data: What your IT Team wants you to Know” (2013). 4

Big Data Survey

Top two reasons why Big Data projects fail outright

Lack of business context around the data51%

Inability to connect the dots between data sources51%

Source: Infochimps, “CIOs & Big Data: What your IT Team wants you to Know” (2013). 5

Big Data Survey

Single greatest challenge to Big Data projects:

Gathering data from information silos 80%

Source: Infochimps, “CIOs & Big Data: What your IT Team wants you to Know” (2013).

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Attivio’s Active Intelligence Engine effectively addresses these critical Big Data issues.

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Original heavy focus on Big Data infrastructure (volume)…

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…while Big Data success requires dealing with Variety and Complexity

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Attivio’s Active Intelligence Engine® (AIE®)

Data Marts

Attivio AIE

Structured Data

Unstructured Data

Unstructured Content

ERPCRMEnterprise Data Warehouses

Sensor data • Log files • Clickstreams

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The Solution is Unified Information Access

“Unified information access platforms will emerge to knit together information silos across the enterprise, no matter the format or the content.

They are capable of indexing and integrating large volumes of unstructured, semi-structured, and structured information into a unified environment for information discovery, analysis, and decision support.”

Worldwide Big Data Technology

and Services 2012–2015 Forecast

Information Landscape

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Hadoop A/RDBMS/EDWWeb Server File Server Email Server CMS, CRM, ERP

ACTIVE INTELLIGENCE ENGINE (AIE)

SEARCH & DISCOVERY

ENTERPRISE APPLICATIONS

PERSONALIZED CONTENT &

eCOMMERCE

ACTIVE DASHBOARDS

AD HOC QUERY TOOLS

BUSINESS INTELLIGENCE

TOOLS

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SEARCH API SQL over ODBC/JDBC

QUERY/RESPONSE WORKFLOWSActive Security • In-Engine Analytics • Alerts

INGESTION WORKFLOWSContent & Data Transformation • Text Analytics • Real-Time Updates • Triggers

CONTENT APIPush or stream data/content into AIE

DATA & CONTENT CONNECTORS

UNIVERSAL INDEXSchema-less Indexing • Ad hoc Query-Time JOIN of all data & content • Linear Scalability

Hadoop A/RDBMS/EDWWeb Server File Server Email Server CMS, CRM, ERP

SEARCH & DISCOVERY

ENTERPRISE APPLICATIONS

PERSONALIZED CONTENT &

eCOMMERCE

ACTIVE DASHBOARDS

AD HOC QUERY TOOLS

BUSINESS INTELLIGENCE

TOOLS

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GE Aviation

• Create new BI platform to more proactively manage customer engine fleets

• Improve efficiency, customer satisfaction and repeat business• Need to understand WHY trends in engine key metrics were

taking place - requires deeper understanding beyond “just the numbers”

Pro

ble

m

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GE Aviation

• Create new BI platform to more proactively manage customer engine fleets

• Improve efficiency, customer satisfaction and repeat business• Need to understand WHY trends in engine key metrics were

taking place - requires deeper understanding beyond “just the numbers”

• “Analyze Everything” platform for agile BI • Integrates, correlates and presents data and content, with no

advance data modeling required: • Engine sensor data, generated in Big Data volumes• Service status data, quality metrics, CRM and other databases• Customer case management notes; service tech notes

• BI tool support with SQL support & ODBC/JDBC connectivity

Pro

ble

mS

olu

tio

n:

AIE

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Proprietary & Confidential

ADBMS/EDWContent MGMTFile ServerWeb Server Email Server CEP Engine CRM, ERP

Simple SearchUIA

UIAApplications

Packaged Applications

Active Dashboard

Toolkit

Ad hoc Query Tools

BI & Data Visualization

Tools

Integration

SEARCH API SQL over ODBC/JDBC

QUERY/RESPONSE WORKFLOWS

UNIVERSALINDEX

INGESTION WORKFLOWS

CONNECTORS

Correlation Access Analytics

SENSOR DATA

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Proprietary & Confidential

ADBMS/EDWContent MGMTFile ServerWeb Server Email Server CRM, ERP

Integration

SEARCH API SQL over ODBC/JDBC

QUERY/RESPONSE WORKFLOWS

UNIVERSALINDEX

INGESTION WORKFLOWS

CONNECTORS

Correlation Access Analytics

SENSOR DATA QUALITY METRICS

Simple SearchUIA

UIAApplications

Packaged Applications

Active Dashboard

Toolkit

Ad hoc Query Tools

BI & Data Visualization

Tools

17CEP Engine

Proprietary & Confidential

ADBMS/EDWContent MGMTFile ServerWeb Server Email Server CRM, ERP

Integration

SEARCH API SQL over ODBC/JDBC

QUERY/RESPONSE WORKFLOWS

UNIVERSALINDEX

INGESTION WORKFLOWS

CONNECTORS

Correlation Access Analytics

SENSOR DATA QUALITY METRICS

CUSTOMERS

PRODUCTS

Simple SearchUIA

UIAApplications

Packaged Applications

Active Dashboard

Toolkit

Ad hoc Query Tools

BI & Data Visualization

Tools

18CEP Engine

Proprietary & Confidential

ADBMS/EDWContent MGMTFile ServerWeb Server Email Server CRM, ERP

Integration

SEARCH API SQL over ODBC/JDBC

QUERY/RESPONSE WORKFLOWS

UNIVERSALINDEX

INGESTION WORKFLOWS

CONNECTORS

Correlation Access Analytics

SENSOR DATA QUALITY METRICS

CUSTOMERS

PRODUCTS

CASE NOTES

EXTRACTEDENTITES

SERVICE TECH NOTES

EXTRACTEDENTITES

Simple SearchUIA

UIAApplications

Packaged Applications

Active Dashboard

Toolkit

Ad hoc Query Tools

BI & Data Visualization

Tools

19CEP Engine

Proprietary & Confidential

ADBMS/EDWContent MGMTFile ServerWeb Server Email Server CRM, ERP

Simple SearchUIA

UIAApplications

Packaged Applications

Active Dashboard

Toolkit

AD HOC Query Tools

BI & Data Visualization

Tools

SEARCH API SQL over ODBC/JDBC

QUERY/RESPONSE WORKFLOWS

UNIVERSALINDEX

INGESTION WORKFLOWS

CONNECTORS

SENSOR DATA QUALITY METRICS

PRODUCTS

CASE NOTES

EXTRACTEDENTITES

SERVICE TECH NOTES

EXTRACTEDENTITES

CUSTOMERS

Integration Correlation Access Analytics

Simple SearchUIA

UIAApplications

Packaged Applications

Active Dashboard

Toolkit

Ad hoc Query Tools

BI & Data Visualization

Tools

20CEP Engine

Proprietary & Confidential

Attivio AIE Unifies All Data and ContentIntegration Correlation Access Analytics

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Proprietary & Confidential

Attivio AIE Unifies All Data and ContentIntegration Correlation Access Analytics

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Spike in “Low pressure” keyphrase found in multiple service tech notes a leading indicator to subsequent data sensor alerts

Proprietary & Confidential

GE AviationCase Study

• Create new BI platform to more proactively manage customer engine fleets

• Improve efficiency, customer satisfaction and repeat business• Need to understand WHY trends in engine key metrics were

taking place - requires deeper understanding beyond “just the numbers”

• “Analyze Everything” platform for agile BI • Integrates, correlates and presents data and content, with no

advance data modeling required: • Engine sensor data, generated in Big Data volumes• Service status data, quality metrics, CRM and other databases• Customer case management notes; service tech notes

• BI tool support with SQL support & ODBC/JDBC connectivity

• BI pilot in just 5 weeks – “a new standard BI time to market”• Managers analyze engine KPIs correlated with key phrases

from service and customer notes; The “why” behind the “what”• New insights into root causes behind service issues • Already seeing reduction in engine sensor alerts and

unscheduled service

Resu

lts

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Prob

lem

Solu

tion:

AIE

Attivio AIE: A Platform for Big Data InnovationConclusions…

• “Analyze Everything” platform with agility vital for Big Data success

• One-stop analysis of “what” and “why” behind business activity

• Complete 360-degree view of customers, products, markets, competitors...

• Quickly iterate solutions for unmatched time to value, rapid deployment

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