creating non-real connected experiences in the real world
TRANSCRIPT
Datasets, mobile, always on fast connectivity make delivering
amazing experiences easy…it’s just down to
DIGITAL IS THE (INVISIBLE) PIPEWORK
I LOVE COMMUTINGRepetition, frustration and boredom twice a day, 360 days a year
A heaven sent creative opportunity J
Happiness, respect, smoother commutes with a little courteous disruption and running live physical/digital events across 9 tube stations (at rush hour).
DISRUPTION FOR GOOD
How to get folks to discover a new environment,
meet new folks and reward positive behaviour
BREAKS - DISCOVERY AND FREE COFFEE
COMMUTE YOURSELFFITTER
Leaderboards, friendly competition, healthy
alternatives, mobiles (and beacons).