creating online, mobile & social engagement around …€¦ · add one more slice to that pie...

New event experiences are evolving for athletes on the “social web.” ChronoTrack Live is the turn-key answer for your event Ways beyond registration to measure the engagement and success of your event Add One More Slice to that Pie Chart WHAT ARE THE NEW WAYS TO ENGAGE? ENGAGING SPONSOR OPPORTUNITIES GENERATING YOU NEW REVENUE THINK YOUR EVENT IS TOO SMALL TO BENEFIT? 1,000 Athletes Can Get You 30,000 “Engagements” CREATING ONLINE, MOBILE & SOCIAL ENGAGEMENT AROUND YOUR NEXT EVENT All of these services can be offered to your athletes from the ChronoTrack Live platform by your existing certified timing partner. There are no new contracts or vendors to coordinate. The following numbers highlight the exposure and engagement that is generated for every 1,000 athletes in your event* ChronoTrack Live provides opportunities for your partners to get involved in sponsor programs that generate you new revenue. “ChronoTrack's live online and mobile results, as well as the athlete update services were a big hit with the event audience, spectators and runners alike.It was an added bonus that these services offered us new platforms to attract sponsors. Truly a win-win proposition.” chronotrack.com For each finishing athlete we are seeing 1-2 views per athlete of the mobile results. For each finishing athlete we are seeing 6-7x views of the athlete finish video. For each finishing athlete we are seeing 6x page views for real-time results showing splits, pace, rank, time and more. 6,200 results visits REAL-TIME RESULTS 2,000 to 3,000 mobile results views 6,000 to 7,000 video views 630 FACEBOOK FRIENDS will click through the results. Of the 8,232 people viewing results, many are “Like-ing,” commenting and 630 of them are clicking through to the results. 8,232 PEOPLE will see these shared results on Facebook. 20%+ are sharing results with their average 245 friends, of which 16% of these posts will be seen. 210 PEOPLE are sharing results on Facebook. Over 20% of athletes are sharing the results that contain the athlete video and photography. *Statistics are averages based on the activity logs of events on the ChronoTrack Live race platform. Facebook statistics are based on data from a February 2012 Pew Internet poll and a 2012 Facebook Marketing Conference. 6,272 Athlete Updates Are Viewed on Facebook. On average 16% of race participants choose to sendreal-time updates to their average 245 friends, of which 16% will see these posts. SOCIAL EXPOSURE & ENGAGEMENT : reach quality of message traditional sponsor programs Video Ads Facebook Badges Branded Results Watermarked Photos CALL YOUR CHRONOTRACK TIMER TO LEARN MORE “Can I make money by doing this?” “Does it really increase my event exposure” “Can this be done easily?” New Media Engagement ATHLETE VIDEO PHOTOS ONLINE FACEBOOK MOBILE -Peter Delaney, Race Director KeyBank Vermont City Marathon E V E N T E X PO T R A F F I C S P O N S O R L O C A L P R E S S R A I S I N G M O N E Y A T T E N D E N C E & A C T I V I T Y C O NT E N T M E N T C O V E R A G E F O R C H A R I T Y

Upload: others

Post on 17-Oct-2020

0 views

Category:

Documents

0 download

Report

Download

Embed Size (px):

TRANSCRIPT

Page 1: CREATING ONLINE, MOBILE & SOCIAL ENGAGEMENT AROUND …€¦ · Add One More Slice to that Pie Chart WHAT ARE THE NEW WAYS TO ENGAGE? ENGAGING SPONSOR OPPORTUNITIES GENERATING YOU

New event experiences are evolving for athletes on the “social web.”

ChronoTrack Live is the turn-key answer for your event

Ways beyond registration to measure the engagement and success of your event

Add One More Slice to that Pie Chart

WHAT ARE THE NEW WAYS TO ENGAGE?

ENGAGING SPONSOR OPPORTUNITIES GENERATING YOU NEW REVENUE

THINK YOUR EVENT IS TOO SMALL TO BENEFIT? 1,000 Athletes Can Get You 30,000 “Engagements”

CREATING ONLINE, MOBILE & SOCIAL ENGAGEMENT AROUND

YOUR NEXT EVENT

All of these services can be offered to your athletes from the ChronoTrack Live platform by your existing

certified timing partner. There are no new contracts or vendors to coordinate.

The following numbers highlight the exposure and engagement that is generated for every 1,000 athletes

in your event*

ChronoTrack Live provides opportunities for your partners to get involved in sponsor programs that generate you new revenue.

“ChronoTrack's live online and mobile results, as well as the athlete update services were a big hit with the event audience, spectators and runners alike.It was an added bonus that these services offered us new platforms to attract sponsors. Truly a win-win proposition.”

chronotrack.com

For each finishing athlete we are seeing 1-2 views per athlete of the mobile results.

For each finishing athlete we are seeing 6-7x views of the athlete finish video.

For each finishing athlete we are seeing 6x page views for real-time results showing splits, pace, rank, time

and more.

6,200 results visits

REAL-TIME RESULTS

2,000 to 3,000

mobile results views

6,000 to 7,000

video views

630 FACEBOOK FRIENDSwill click through the results.

Of the 8,232 people viewing results, many are “Like-ing,” commenting and 630 of them are clicking through to the results.

8,232 PEOPLE will see these shared results on

Facebook. 20%+ are sharing results with their average 245 friends, of which

16% of these posts will be seen.

210 PEOPLE are sharing results

on Facebook. Over 20% of athletes are sharing the results that contain the

athlete video and photography.

*Statistics are averages based on the activity logs of events on the ChronoTrack Live race platform. Facebook statistics are based on data from a February 2012 Pew Internet poll and a 2012 Facebook Marketing Conference.

6,272 Athlete UpdatesAre Viewed on Facebook. On average 16%

of race participants choose to sendreal-time updates to their average 245 friends, of which 16% will see these posts.

SOCIAL EXPOSURE & ENGAGEMENT:

reac

quality of message

traditionalsponsor programs

VideoAds

FacebookBadges

BrandedResults

WatermarkedPhotos

CALL YOUR CHRONOTRACK TIMERTO LEARN MORE

“Can I make money by doing this?”