creating powerful metadata. workshop. tools of change for publishers (toc) 2013 presentation
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![Page 1: Creating powerful metadata. Workshop. Tools of Change for Publishers (TOC) 2013 presentation](https://reader033.vdocument.in/reader033/viewer/2022061106/541493668d7f72466c8b4616/html5/thumbnails/1.jpg)
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What is metadata?Book metadata in product information filesBook metadata in digital content filesBook metadata carriers
Who creates and uses metadata? The metadata lifecycleWhat makes metadata powerful?
What makes metadata powerful?What are the most important metadata
elements?Core metadata elementsEnhanced metadata elements
ExercisesFinding the right informationCapturing the core metadata elementsAdding enhanced metadataCreating ONIX metadataDistributing and updating metadata
Today’s Workshop
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What is metadata?
Metadata describes a product or a piece of content. It is the “language” used to communicate information needed for
commerce.
Book metadata in product information files
• Is shared with trading partners (wholesalers, distributors retailers, etc.)
• Is usually first distributed in advance of publication
• Is updated as needed pre- and post-publication
• Is used to populate bookseller sites and drives behind-the-scenes commerce and transactional activities
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What is metadata?
Metadata describes a product or a piece of content. It is the “language” used to communicate information needed for
commerce.
Product metadata includes:
• Information about a book’s packaging and format
• Hardcover, paperback, digital …
• Information about a book’s content• Title, contributor, summary
• Information needed to buy and sell the book• Price, distribution details, rights information …
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Book metadata in digital content files
• Is embedded in files carrying the actual content
• Should be fully leveraged but doesn’t replace the need for product information records and files
• Is used by reading devices to display information about content on “bookshelves”
• Has potential to carry much richer metadata due to the work of IDPF on the EPUB standard
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The metadata carrier is not the metadata!
ONIX for Books is the international standard for sending and receiving book product metadata.
But ONIX isn’t metadata – it carries metadata just as a print catalog “carries” information about books.
EPUB is a free and open standard for carrying digital content (the product itself) and accompanying metadata.
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Metadata Standards, Best Practices, and Controlled Vocabularies
•Languages have grammar (structure), style rules (best practices), and vocabularies.
•As a form of communication, metadata does too.
•In the exercises, we’ll talk about when information is taken directly from the content and when it is communicated using codes or vocabularies to make sure it’s correctly interpreted by receiving systems.
•The carrier (ONIX) dictates some metadata elements that must be present for the file to be valid.
•National and international industry organizations help define the best practices for effective communication and bookselling.
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Who creates and uses metadata?
The Metadata Lifecycle
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What makes metadata powerful?Powerful metadata provides a rich description of the
product and meets business needs.
Powerful metadata supports:
What readers need•A compelling search and discovery experience•User engagement, evaluation, and sales through content-rich information •Recommendation algorithms and website sort options (by subject, genre, audience, age level, format, etc.) by providing full and accurate information
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What makes metadata powerful?Powerful metadata provides a rich description of the
product and meets business needs.
Powerful metadata supports:
The business needs of publishers and their trading partners
•A compelling experience for potential readers leading to more sales•Communication between publisher and bookseller•Business transactions•Publicity and marketing activities•Sales tracking and market analysis•Business intelligence
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Metadata in Publishing Workflow
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Metadata, Search Engines, and Search Engine Optimization
Bookseller search engines (Publisher websites, Amazon, Barnes & Noble ...)These search engines are directed at bookseller databases populated by product metadata. Publishers contribute directly to this data.
General search engines(Google, Yahoo, Bing …)General search engines websites over the entire Web. The completeness and quality of metadata sent to bookseller sites contributes to search results but so do many other factors relating to the website.
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Search Engine Optimization
What’s within your control?•Some things are beyond your control but the quality of your metadata shouldn’t be one of them. •Make sure that metadata supplied to all trading partners is as rich, complete, and accurate as possible. •While there’s no guarantee that quality metadata will result in a best seller, its absence will almost certainly guarantee its obscurity.
SEO and Keywords•Good descriptive metadata is the best way to optimize for search.•Keyword stuffing and other tricks and routinely discovered and punished by search engines.•Keywords and phrases are still important but don’t write marketing content around them.•Write with the intended audience in mind, considering the most compelling way to describe the book
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What are the most important metadata elements?
Metadata for search, discovery, and commerce
•Content description (Title, Author, Summary, Subjects …)•Product description (Format, Number of items …)•Commerce (ISBN, Price, On-Sale Date, Territorial Rights …)
Metadata to stand out in the marketplace
•Evaluative metadata (Reviews, Awards …)•Author information (Author biographies, Author Awards ...)•Any other information that adds value or supports search
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Core Metadata Elements
Recommended for all titles and mandatory for BISG Certification
• Identifier• Product Form/Format
• Title/Subtitle• Contributor(s)
• Language of Product Content• Extent (Page count, Run time, File size …)
• Publisher/Imprint/Brand Name• Subject(s)
• Intended Audience• Textual Description
• Publisher/Imprint/Brand Name• Publisher Status Code• Publication Date• Return Code
• Product Availability Code• Price
• Digital Image of Product• Territorial Rights
Book Industry Study Group (BISG) Product Metadata Best Practices
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Core Plus Metadata Elements
Highly recommended when applicable. Mandatory if applicable for BISG Certification
All products• Edition
• Country of Publication• Series/Set Information• Strict on sale date
• Age range (for juvenile and young adult)• Distributor/Vendor of record
• Related products
Physical products• Bar Code indicator
• Country of manufacture• Case pack/Carton quantity• Weight and Dimensions
• Number of Pieces
Digital products• DRM/Usage Constraints
• Software/hardware requirements
Book Industry Study Group (BISG) Product Metadata Best Practices
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Enhanced Metadata Elements
Optional but strongly recommended
All formats• Author/Contributor Biography
• Illustration Details• Book Excerpt
• Prizes and Awards• Reviews
• Original Publication Date• Reading Age (for juvenile titles)• Grade Range (for juvenile titles)
• Keywords
Digital formatsDigital Product Form (EPUB, Mobi …)
Digital Product Description
Book Industry Study Group (BISG) Product Metadata Best Practices
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ExercisesFind the right information
Title page
Title page verso/Copyright page
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ExercisesCapture core metadata elements
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ExercisesCapture core metadata elements
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ExercisesAdd enhanced metadata elements
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ExercisesEnter records into the ONIXEDIT system
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ExercisesEnter records into the ONIXEDIT system
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Validate records
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Export to ONIX
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Metadata in ONIX Metadata Handbook Paperback
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