creating project ambassadors through internal communication
TRANSCRIPT
CREATING PROJECT AMBASSADORS THROUGH INTERNAL COMMUNICATION
Caroline HillaertDelaware Consulting
“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” Lee Iacocca
INTERNAL COMMUNICATION
Internal communication is about facilitating connections and conversations within your organization to achieve your business goals
This is the reaction we want“50 to 70% of all
change initiatives fail due to a lack of communication.” John Kotter
“50 to 70% of all change initiatives fail due to a lack
of communication.” John Kotter
“Up to 70% of all change initiatives fail
(amongst other due to a lack of communication).” John Kotter
TODAY’S CASEChange communication strategy for key stakeholders and end users
TARGET GROUPSSteerco + General management (C-level) + Local
management Business process owners
Key users (super key users)
End users
Key
Stak
ehol
ders
Roll outTrainingPreparation and realization
TARGET GROUPSSteerco + General management (C-level) + Local
management Business process owners
Key users (super key users)
End users
Key
Stak
ehol
ders
Roll outTrainingPreparation and realization
CHALLENGES
› Global SAP implementation in fast growing organization› Huge impact on stakeholders› Transformation of key stakeholders into one project team
GOALS OF COMMUNICATION
› Increase awareness and understanding
› Increase support and commitment
› Increase user adoption
GOALS OF COMMUNICATION
› Increase awareness and understanding
› Increase support and commitment
› Increase user adoption
THIS IS THE REACTION WE WANTED
BUT TO ACHIEVE THIS WE NEED TO OVERCOME …
COMMUNICATION APPROACH 1.
Environment analysis
2. Stakeholder and risk analysis
3. Concept & messaging
4. Communication
plan & channels
MESSAGE HOUSE TOOL
Umbrella statement
Core message
#1
Core message
#2
Core message
#3
Evidence, proof points, support
MESSAGE HOUSE TOOL
Umbrella statement
Core message
#1
Core message
#2
Core message
#3
Evidence, proof points, support
COMMUNICATION APPROACH 1.
Environment analysis
2. Stakeholder and risk analysis
3. Concept & messaging
4. Communication
plan & channels
5. Roll out communicatio
n streams
6. Measure Communicatio
n Success
WHAT IS OUR STRATEGY?
Frequent communication
to key stakeholders
Less frequent
communi-cation to entire
company
Detailed communicat
ion to impacted end users
COMMUNICATION KIT
KEY STAKEHOLDERS
› Global team meeting › SharePoint› BPO newsletter and conference call› Steerco updates
COMMUNICATION KIT
KEY STAKEHOLDERS
› Global team meeting › SharePoint› BPO newsletter and conference call› Steerco updates
COMMUNICATION KIT
ALL EMPLOYEES
› Word by the CEO› Newsletter with pay slip› Articles in internal magazine› SAP mailbox from the start
COMMUNICATION KIT
END USERS
› Information session on site› FAQ › Planning of training sessions› Poster campaign › Contact information sheet› Lunch bag sessions› Celebration information session
CHANGE MANAGEMENT PLAN
› Change mindset survey and action plan› Mapping new SAP roles and responsibilities to current staff› Build, assist, train and coaching of separate task force› Extended communication plan
WHAT SHOULD YOU REMEMBER OF THIS STORY?
SOME OF OUR SUCCESS STORIES
ABOUT US
CONTACT
Caroline Hillaert (Change Communication expert)› [email protected]› 00 32 496 16 43 86
Jan Dooms (Change manager)
› [email protected]› 00 32 477 51 49 29