TitleDriving Mango Sales

at Retail

Tristan HarrisCo-CEO Harris Farm Markets

TitleA Family and Business

Obsessed with Mangoes

The number one line in stores (for nearly half the year)

TitleA Family and Business Obsessed with Mangoes

-The number one line in stores (for nearly half the year) -And Growing!

TitleThe Three Drivers

1 - Value (= quality/price)

2 - Merchandising (Abundance & Position)

3 - The Story

TitleDriver 1 - Value

Value (= quality/price)

- individually determined- relative to the market- many aspects of quality- aim for broad appeal

Title Broad Appeal21 skus of different sizes grades and price points

Title MerchandisingAbundance and accessibility

TitleThe Story- Creates its own demand- Not easy to communicate- Usually not the top of the retailers priorities

- Valuable and achievable with strong relationships

TitleThe Story

Title

Thank You