creating serendipity: 12 steps to digital marketing and social media success
DESCRIPTION
My slide deck from my 2012 Social Media Summit Hawaii talk.TRANSCRIPT
Hello I’m Mike
I am on Twitter@mikeprasad
I am on Facebook/mikeprasad
I’vefounded
founded
founded
The New Fundamentals: Models for Digital Marketing to Drive Your Business
Success inDigital Mediais using the rightmechanism + rightaudience + rightbrand & product
1.Understanding Your Business' Digital Ecosystem
2.Existing versus Thriving Online
3.Choosing the Right Channel Models, Mechanisms and Uses for Your Business
4.Creating the Right Channel Strategy
5.EstablishBaseline Content
6.User Targeting and Reinforcement
7.Research Influencer Lists and Blogs
BroaderAudience Adoption
MajorPress &
Exposure
CriticalViralBuzz
Key Influencers
Blogger Press
Local Press
Targeted Grassroots Seeding
8.Create the Circle of Shiny
Shiny
First LookBroa
dcas
t, Ex
port
& Sh
are
AdoptionGreat
Experience
Seed Audience
Social Media Mechanism
9.Leverage External Trends and Emergent Opportunity
10.Importance of Timing and Understanding Engagement Falloff
11.External Brand Leveraging and Audience Acquisition
12.Achieve Curated Serendipity