creating shoppable moments...2. takes too long to create / publish – platforms lack agility and...
TRANSCRIPT
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#ZmagsLIVE#ZmagsLIVE 1
Presentedby
GRANTCOLEMAN,VPOFGLOBALSALES,ZMAGS
KETANSHAH,MANAGER— BUSINESSANALYSIS,LYONSCONSULTINGGROUP
CreatingShoppable Moments
#ZmagsLIVE
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#ZmagsLIVE#ZmagsLIVE
2Housekeeping
• PleaseusetheQuestionboxinyourGoToMeetingconsole– we’llanswerquestionsattheendoftoday’swebinar
• Yes!Wearerecordingtoday’swebinar.We’llsharelinkstothevideoreplayandslidedeck
#ZmagsLIVE
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#ZmagsLIVE
PanelistsGrantColeman,VPGlobalSales,ZmagsGrantoversees salesoperationsandaccountmanagementthroughouttheorganization.Hisproficiencyincollaboratingwithsomeofthelargestglobalbrands, alongwithhisabilitytogenerateandmaintainlastingandimpactfulrelationshipswithhisclientsandsalesteam,hasenabledGranttobeakeycontributortoZmagssuccess.Grantwasnamedoneofthe“Top50UKMediaandSalesExperts”byLoveMediaSales.com,whichhighlightsonly themostinfluential peopleinhisfield intheUK.
Ketan Shah,Manager— BusinessAnalysis,LyonsConsultingGroupKetan gathers,defines, andorganizesbusiness requirementsforprojectsandwebsiteimplementations.Hehasovertenyearsofexperienceworkingwithconsumer-facingwebapplicationsandwebsitesindiverseindustries includinghealthcare,banking, insurance, eCommerce,anddigitalmarketing.Hispastexperienceallowshimtoquickly understandbusiness processes, associatethemwithtechnicalsolutions, andassistinproviding adesirableuserexperience.
Introductions
3#ZmagsLIVE
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AboutLyonsConsultingGroup
4
AHApplicationHosting
ASApplicationSupport
DMDigitalMarketing
DSDigitalStrategy
XDExperienceDesign
EIeCommerceImplementation
STRATEGYGoals, Objectives & Plans
HOSTINGPlatform Hosting
DESIGNUser Experience& Visual Design
REALIZEImproving
Merchandising &Performance
BUILDeCommerce
PlatformImplementations
SUPPORTApplication &Infrastructure
Support
Client Services
#ZmagsLIVE
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#ZmagsLIVE#ZmagsLIVE
Zmags- TheShoppable ContentCompany
5
PEOPLE
Over1,500globalbrands250MM+monthlypage
views
London, Boston,Copenhagen
10+yearsincontentcreationandpublishing
PLATFORMS
+
EnterpriseGradeInfrastructure&Security
PROVEN
KeyIntegrations
PARTNERS
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#ZmagsLIVE#ZmagsLIVE
IndustryTrendsinEcommerce
6
Shopping withcontentischanging
Entrytothehomepageischanging
Brandengagementmustbeomni-
channelNew
technologiesaredisruptingthemarket
Attentionandon-demanddeliverytakecenterstage
#ZmagsLIVE
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#ZmagsLIVE#ZmagsLIVE
ThreeMostCommonClientChallenges
7
Brandperceptioncangetdistorted
Contentchangescanbedifficult
Timeto“golive”istoolong
#ZmagsLIVE
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#ZmagsLIVE#ZmagsLIVE
BrandPerceptionisEasilyDistorted
• Complicatedmulti-stepupdateprocesscandistortbrand• Difficulttoconnectthebrandimagewiththeshoppingexperience• Negativeperceptionswhenexperiencedoesnotmatchcustomerexpectations
8
Isyourbrandimageconsistentacrossthe
experience?
#ZmagsLIVE
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#ZmagsLIVE#ZmagsLIVE
ContentChangesCanBeDifficult
• Manymovingcontentparts
• Complexitiesofapprovalprocess withmultiplestakeholders
• Difficultiesenvisioningwhatthechangeswillreallylooklikeonsite
• Limitationsinabilitytomakechangesquickly
• Desiredchangeopentomultipleinterpretations
9#ZmagsLIVE
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TimeToProductionCanBeLengthy
• Technicalcodereviewsareoftenrequired
• Qualityassuranceprocessisnotwelldefinedandtimeconsuming
• Changescansometimestakesomuchtimethatbythetimetheygettoproductiontheyareobsolete
10#ZmagsLIVE
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#ZmagsLIVE#ZmagsLIVE
NewSolutionfromZmags:
#ZmagsLIVE
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#ZmagsLIVE 12
Challengescreatingrichcontentwithcustomdevelopment
CreateCampaignConcept
Gather/CreateDigitalAssets
BuildStoryboard
@Internal/ExternalIT/SI
HTML/JavaScript
Adduserinteraction
@Internal/ExternalIT/SI
ReleaseProcess
Schedule forRelease
TakesWeekstoMonthsandisExpensive
GatherRequirements
WorkwithInternal/ExternalIT ChangeNeeded
CurrentProcess
Design Develop Release
1. Difficulttocreaterich,shoppableandengagingexperiences– Technicallimitations– ShoptheGridvs.ShoptheLook
2. Takestoolongtocreate/publish– Platformslackagilityandspeed– Timeconsumingandcostly
3. Lackcontrolovertheircontent– Toomanydepartments/externalparties– ContentrequiresIT/coding
4. WanttousecontenttoincreaseeCommerce sales
ChallengesandLimitations
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#ZmagsLIVE#ZmagsLIVE
Discover…
13
Create Publish
&
EngagingshoppablecontentinsecondswithaneffortlessdraganddropUI.NoCodingorIT
January 21, 2016#ZmagsLIVE
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#ZmagsLIVE 14
Creatingrichshoppable contentiseasywithZmags
CreateCampaignConcept
Gather/CreateDigitalAssets
BuildStoryboard
@Internal/ExternalIT/SI
HTML/JavaScript
Adduserinteraction
@Internal/ExternalIT/SI
ReleaseProcess
Schedule forRelease
TakesWeekstoMonthsandisExpensive
GatherRequirements
WorkwithInternal/ExternalIT ChangeNeeded
CustomDevelopment
Design Develop Release
CreateCampaignConcept
Gather/CreateDigitalAssets
Design
Draganddroptobuildexperience:
links, transitions,ecommerce
Develop
NotRequired
Release
DragandDroptoPublish Livein5
Minutes
TakesHourstoDays,NoCodingRequired
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#ZmagsLIVE#ZmagsLIVE
DemoandWalkthroughofLiveClientExamples
#ZmagsLIVE
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#ZmagsLIVE
Casestudy:NewYork&Company
Pre-CreatorChallenges1. Creating/Publishing contenttook3+months
2. Campaignsquicklyoutofdate
3. Costlydependencies onIT
Post-CreatorResults1. 400%increaseincontentdeliveredonline
2. 600%+increasesinpageviews
3. Soldoutcampaignsinlessthanaweek
4. Repeatedacrossmanycampaignsoverpast12
months
16January 21, 2016#ZmagsLIVE
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#ZmagsLIVE#ZmagsLIVE
AccelerateEcommerceGrowth&Innovation
ACCELERATE
17
CONVERSIONSTIMETOMARKET
50%-110%INCREASEIN
CONVERSIONRATES
“Creatorputsthepowerintothehandsofmarketingandenablescreativefreedom.Wecaneasilymerchandiseanddrivesalesnow.”
- MarcSchwartz,DigitalandMarketingStrategyLeader,BoathouseStores
ENGAGEMENT
600%INCREASEINPAGE
VIEWS
500%INCREASEINTIMEONPAGE
January 21, 2016
400%INCREASEINCONTENT
DELIVERED
#ZmagsLIVE
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#ZmagsLIVE#ZmagsLIVE
WhatValueDoesCreatorBring?
HIGHESTDOCUMENTED
GMV(REVENUE)
18
FASTESTTIMETOBENEFIT
KEEPEXISTINGCMS
ANDECOMMERCEPLATFORMS
#ZmagsLIVE
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