creating smarter cities 2011 - 19 - mike thacker - user profiling for descision making
TRANSCRIPT
![Page 1: Creating Smarter Cities 2011 - 19 - Mike Thacker - User profiling for descision making](https://reader030.vdocument.in/reader030/viewer/2022032419/55a3f1f41a28ab38168b47f7/html5/thumbnails/1.jpg)
User-profiling for decision making
Mike Thacker
1 July 2011
![Page 2: Creating Smarter Cities 2011 - 19 - Mike Thacker - User profiling for descision making](https://reader030.vdocument.in/reader030/viewer/2022032419/55a3f1f41a28ab38168b47f7/html5/thumbnails/2.jpg)
Something for Europe
• Consistent classification of LG services in UK extended to Europe
• Customer intelligence analysed by service
• Clustering techniques applied by geographers and used in the private sector
• Commercial and public sector insights on communities
Way of LG understanding its customers across NSR and wider Europe
2
![Page 3: Creating Smarter Cities 2011 - 19 - Mike Thacker - User profiling for descision making](https://reader030.vdocument.in/reader030/viewer/2022032419/55a3f1f41a28ab38168b47f7/html5/thumbnails/3.jpg)
What is a service?
Identifier = PID = URI
Name(s) /Label(s)
Definition
Relationship to
other
definitions
Relationship
to resources
![Page 4: Creating Smarter Cities 2011 - 19 - Mike Thacker - User profiling for descision making](https://reader030.vdocument.in/reader030/viewer/2022032419/55a3f1f41a28ab38168b47f7/html5/thumbnails/4.jpg)
The Service List
One complete list:
• http://id.esd-toolkit.eu/ServiceListLocal Government
Service List (LGSL)
- EnglandNorwegian Service List
- KommuneforlagetScottish Service List
(SSL)
![Page 5: Creating Smarter Cities 2011 - 19 - Mike Thacker - User profiling for descision making](https://reader030.vdocument.in/reader030/viewer/2022032419/55a3f1f41a28ab38168b47f7/html5/thumbnails/5.jpg)
Service Grouping by “Function”
EU Functions List - http://id.esd-toolkit.eu/FunctionList/
....
![Page 6: Creating Smarter Cities 2011 - 19 - Mike Thacker - User profiling for descision making](https://reader030.vdocument.in/reader030/viewer/2022032419/55a3f1f41a28ab38168b47f7/html5/thumbnails/6.jpg)
Further reference on service lists
What is a service
list?
Ten reasons to
use a service list
Standards for
classifying services...
![Page 7: Creating Smarter Cities 2011 - 19 - Mike Thacker - User profiling for descision making](https://reader030.vdocument.in/reader030/viewer/2022032419/55a3f1f41a28ab38168b47f7/html5/thumbnails/7.jpg)
Understanding service demand
![Page 8: Creating Smarter Cities 2011 - 19 - Mike Thacker - User profiling for descision making](https://reader030.vdocument.in/reader030/viewer/2022032419/55a3f1f41a28ab38168b47f7/html5/thumbnails/8.jpg)
Prediction of service demand
8
A propensity (index) breakdown for many services and most functions (= groups of services.
This expressed as Mosaic Global and applied to all EU NSR countries and some others.
Detail for Smart Cities municipalities.
![Page 9: Creating Smarter Cities 2011 - 19 - Mike Thacker - User profiling for descision making](https://reader030.vdocument.in/reader030/viewer/2022032419/55a3f1f41a28ab38168b47f7/html5/thumbnails/9.jpg)
The unveiling – a preview
9
![Page 10: Creating Smarter Cities 2011 - 19 - Mike Thacker - User profiling for descision making](https://reader030.vdocument.in/reader030/viewer/2022032419/55a3f1f41a28ab38168b47f7/html5/thumbnails/10.jpg)
High level citizen profiles
10
![Page 11: Creating Smarter Cities 2011 - 19 - Mike Thacker - User profiling for descision making](https://reader030.vdocument.in/reader030/viewer/2022032419/55a3f1f41a28ab38168b47f7/html5/thumbnails/11.jpg)
Concentrations of citizen types
11
![Page 12: Creating Smarter Cities 2011 - 19 - Mike Thacker - User profiling for descision making](https://reader030.vdocument.in/reader030/viewer/2022032419/55a3f1f41a28ab38168b47f7/html5/thumbnails/12.jpg)
Likely demand for each service
12
![Page 13: Creating Smarter Cities 2011 - 19 - Mike Thacker - User profiling for descision making](https://reader030.vdocument.in/reader030/viewer/2022032419/55a3f1f41a28ab38168b47f7/html5/thumbnails/13.jpg)
Descriptions and data
13