CREATING

&SUSTAININGA SERVICE CULTUREDECEMBER 12-18, 2010ORLANDO, FLORIDApresented by

Disney Institute

• Disney InstituteCorporate Overview Video

BLC DISNEY INSTITUTE PROGRAM

• Customize program specifically for Cox MBA Students

• Focus is on “Creating and Sustaining a Service Culture”

• Experiential learning

• Two D.I. Program Facilitators

• Disney guest speakers

DISNEY PROGRAM SCHEDULE

• Sunday, December 12– Kick Off Event at Epcot

• Monday, December 13– Observation in Parks: The Foundation

• Tuesday - Thursday, December 14-16– Disney Institute Classroom Experience

• Thursday evening – Saturday, December 16-18– Universal Studios: The Competition Behind the Scenes

HOTELS

• Disney’s Grand Floridian Resort & Spa– 2 students per room– Optional - Single room

supplement $550

• Lowe’s Portofino Bay Hotel at Universal– 2 students per room– Optional - Single room

supplement $200

2010 D-TEAM

Tom FentonMBA 2011

Megan LarsonPMBA 64

Abhi SenguptaMBA 2011

Srijit (Jit)SivaramanPMBA 64

THE DISNEY EXPERIENCE

Disney Institute Program Concepts

• Aligning a Service Culture

• Communicating a Service Culture

• Creating a Service Culture

• Leading a Service Culture

• Establishing a Service Culture

• Managing a Service Culture

• Marketing & Competing through a Service Culture

THE UNIVERSAL EXPERIENCE

Comparison CostsPublic 3-day D.I. Program* $3,495

Disney’s Grand Floridian Hotel ($410* lowest rate for 4 nights) $1,845

Airfare approx. $300

Meals approx. $200

Total Cost $5,840

*According to disneyinstitute.com and disneyworld.com as of 8/24/10

BLC Disney Institute Program $2,000

Disney’s Grand Floridian Hotel (4 nights – December 12 - 16) $550

Airfare approx. $300

Meals approx. $200

Total Cost $3,000

Less Scholarship from Mr. Cox ($1,850)

OUT OF POCKET $1,200

Universal Add-on $375

Out of Pocket Total Including Universal $1,575

APPLICANT REQUIREMENTS

• Must be a currently enrolled MBA, PMBA, MSM or MSiE student to apply

• Only MBA and PMBA students are eligible for scholarship consideration

• Minimum GPA of 3.20 at Fall Mod A for scholarship (3.00 for self funding)

• Cox Leadership Forum level to be earned by November 12, 2010 (minimum of 10 BLC seminars)

APPLICATION PROCESS

• Two step process1. Fill out the online application on the BLC Web site

2. Submit your essays to jdarley@cox.smu.edu by September 10, 2010.

• Two essays and interview

• 32 $1850 scholarships provided by Mr. Cox

Save-the-Date

• BLC Seminar The Disney Approach, Wednesday, September 1, 6:30 – 9:20 p.m.

• You will be contacted to set up a personal interview after your application is received.

• Decisions will be emailed to each applicant the week of September 27

• If selected to attend, an orientation meeting will be held on Tuesday, October 5th from 5:15 – 6:15 p.m.

QUESTIONS