creating the modern information infrastructure · • space for two 6’ wide x 4’ deep x 8’...

October 11-14, 2010The Gaylord TexanDallas, Texas

For sponsorship opportunities call:AAnnnn HHaarrrriiss aatt 550088--882200--88666677

wwwwww..ssnnwwuussaa..ccoomm

Creating the Modern InformationInfrastructureParticipate in the World’s Leading Conferencefor Storage, Data Center Infrastructure andBusiness Continuity for:

• IT Management• Storage Architects• IT Infrastructure Professionals• Business Continuity Planning Experts• Data Management Specialists• Network Professionals

PLAN NOW TOPARTICIPATE

FALL 2010U.S. CONFERENCESNWOctober 11-14, 2010The Gaylord TexanDallas, Texas

For Details:www.snwusa.com

Available Benefits Include:• Main Stage SpeakingOpportunities

• Free Registrationfor your Customers

• Meeting Suites• Exhibit Space• Solution Spotlight Session in a TechnicalTrack

• Signage/Banners • Exposure to hundreds ofQualified Attendees

EUROPESNW EuropeOctober 26-27, 2010Frankfurt MesseFrankfurt, Germany

For Details:www.snweurope.com

October 11-14, 2010 • The Gaylord Texan • Dallas, Texas

July 2010 | of 14Co-Owned and Produced by:Co-Owned and Endorsed by:

SNW® – Helping UsersKeep Apace of ChangeToday’s IT managers and practitioners need ever-more cost-efficient, reliable and robust solutions to manage increasing storesof data residing in numerous locations, including the cloud. That’swhere SNW comes in. With more than 150 speakers in 130sessions, our conference brings together end user case studies,industry experts, SNIA technical tutorials and more for four days ofintensive education across the most important IT infrastructuredisciplines. A strategic partnership between Computerworld and theStorage Networking Industry Association (SNIA), SNW is knownacross the industry for its compelling agenda filled with practicaladvice, hands-on learning and insights into emerging trends,technologies, products and solutions.

A key component of the SNW experience is the Expo, whereattendees meet vendor companies showcasing cutting-edgeproducts and solutions. A Hands-On Lab, organized in associationwith SNIA, complements the Expo, offering demonstrations andlabs and featuring multi-vendor solutions in a vendor-agnosticenvironment. Both are not to be missed.

Act now to reserve your positionon the Sponsor/Exhibitor RosterSponsor/Exhibitor opportunities are limited, so act now to reserveyour place. Contact Ann Harris, Vice President, Computerworld,Strategic Programs and Events at 508-820-8667.

Limited Sponsorship OpportunitiesA limited number of sponsorship opportunities are available tocompanies seeking high-profile, pre-event and on-site exposure.Conference Underwriters Sponsorships receive highest visibility andmaximum access to the conference audience, along with otherentitlements that include the ability to host partners in a pavilion.Platinum, Gold and Contributing Sponsorships receive branding andpreferred exhibit locations in the Expo, along with options forheightened visibility through additional sponsorships. Previoussponsors hold right of first refusal during the renewal period.

Exhibitor OpportunitiesA limited number of Exhibitor opportunities are available for those companies not seeking extensive exposure in the pre-event andpost-event time frames. SNW offers a turn-key option forcompanies that have limited budgets which provides visibility, demospace, and access to the conference sessions and networkingopportunities.

The Premier Forum For Users and Vendors“SNW continues to be the world's largest open-industry event focused on storage networking,information management and critical IT topicsincluding virtualization, cloud, security andenergy efficiency. Co-owned by SNIA andComputerworld, and produced twice per yearsince 1999, SNW offers four days of continualnetworking, education, and current insights intochallenges, trends and solutions. SNW providesthe unique experience where the entire industryconvenes, including end-users, vendors,analysts, media, and the channel, to exchangeexperiences, perspectives, and requirements fordata management and storage solutions.

End-users attend SNW for its educational anddecision-influencing experience. At the end ofthe event, they leave with actionable ideas, bestpractices, and solutions to their own challenges.SNIA enriches the event with a continuum ofeducational content spanning technologytutorials, topic-specific summits and panels,professional certification preparation, hands-onlabs, whitepapers, technology standards, and anindustry dictionary.

Sponsors have the opportunity to inform theindustry of their latest solutions and successes,as well as meet with customers and newprospects. SNIA invites SNIA members andother vendors, along with the entire ITcommunity, to attend SNW in 2010.”

WAYNE ADAMSCHAIRMAN, BOARD OF DIRECTORS

STORAGE NETWORKING INDUSTRY ASSOCIATION

“Call for Presentations”and Speaking Opportunity InquiriesUsers, implementers, and vendors of storage products/solutions are invitedto submit their proposals forconsideration as speakers for SNWFall 2010 online at www.snwusa.com.The Official “Call for Presentations” forthe Spring 2011 program will beissued in September 2010.

Contact Derek Hulitzky, Vice President,Event Marketing & ConferencePrograms, for more informationat 508-620-7705or visit www.snwusa.com.

SIGN UP NOWTO LOCK IN THE

FALL RATESFOR APRIL 2011!

Past SponsorsSponsors of SNW Fall 2009 and Spring 2010 included:

Conference Underwriters

Platinum Sponsors

Gold Sponsors

Contributing Sponsor





Sponsorship

Underwriter Sponsor Package$100,000

UNDERWRITER

Awareness: Pre-Conference Promotion• One-time use of the pre-conference registration list (postal mailing list) and one-time use of email list (for thoseopted-in).

• Logo with company profile/links and Underwriter Sponsor designation appearing on SNW web site.

• Logo and Conference Underwriter Sponsor designation appearing on planned attendee recruitmentadvertisements appearing in Computerworld, scheduled to commence June/July for the Fall conference (asavailable from time of receipt of signed contract).

• Logo and Underwriter Sponsor designation appearing on planned attendee direct mail pieces commencing inJuly/August for the Fall conference (as available from time of receipt of signed contract).

Networking: On-site Visibility• Exhibit space for up to a 20’ x 20’ booth (sponsor-provided) in the Expo/Ballroom during the hours of the Expo.

• Space for two 6’ wide x 4’ deep x 8’ high displays in the Platinum Galleria (SNW-provided display).

• Option to host a Partner Pavilion in the Expo for between 5-10 partner companies.

• Highest level branding as Conference Underwriter

• Industry Leader presentation on main stage

• Sponsorship of Welcome Reception

• SNW-provided signage/banners with logo located onsite promoting company as a Conference Underwriter

• Joint sponsorship with Platinum Sponsors of Closing Reception

• Official Executive Meeting Suite in host hotel (for 3 days/nights), for private networking meetings - bestavailable location

• Listing in official Conference Guide as Conference Underwriter

• 1 full-page, 4-color advertisement in the official Conference Guide (preferred position)

• Logo on all conference materials such as Agenda, official Conference Guide and Proceedings, signage

• Option to distribute one (1) marketing piece at registration

• Opportunity to participate in ARS polling

• 22 full conference registrations (with ability to purchase additional registrations at 50% off the prevailing rate)

• Complimentary Full Conference registration for up to 30 IT End-Users

Lead Follow Up: Post-Conference Benefits• Two–time use of post-conference registration postal mailing list

• Two-time use of opt-in email list

• Underwriter sponsors of the Fall SNW will be extended “right of first refusal” through December 15, 2010 for theSpring 2011 event

• Full Executive Summary (including post-conference demographic report and tabulated results)

• Participation in a post-conference evaluation

Audience Profile

• 1,877 Totalregistrants

• Total qualifiedregistrants 1,325

• Total qualifiedattendees 721

• 50% holdingexecutive level ITand managementtitles

• Average companyrevenues of $3b

• Average IT budgetsof $147m

• 8,262 averagenumber ofemployees atcompany

Source: SNW Spring 2010executive summary



Sponsorship

PLATINUM PLUS

Platinum PlusSponsor Package

$76,750

Solution Spotlight:Have the opportunity toaddress SNW’s storageaudience during theconference with a Solution Spotlight - athirty-minute position inthe agenda to present asolution or product-based presentation. ASolution Spotlight canbe presented by an end-user customer, channelpartner or member ofyour own team. There islimited inventory withineach track and they areavailable on a first-come,first served basis asSNW tracks are announced.

First option to PlatinumSponsors & Underwriter.

Cost for option: $9,500 (included for Platinum Plus Sponsors)

Awareness: Pre-Conference Promotion• Logo with company profile/links and Platinum Sponsor designation appearing on SNW web site.

• Logo and Platinum Sponsor designation appearing on planned attendee recruitment advertisements appearing inComputerworld, scheduled to commence in June/July for the Fall conference (as available from time of receiptof signed contract).

• Logo and Platinum Sponsor designation appearing on planned attendee direct mail pieces commencingJuly/August for the Fall conference (as available from time of receipt of signed contract).

Networking: On-site Visibility• Exhibit space for up to a 10’ x 20’ display (sponsor-provided) in the Platinum Showcase section in theExpo/Ballroom during the hours of the Expo. (Displays only; no tabletops.)

• Space for a 6’ wide x 4’ deep x 8’ high display in the Platinum Galleria (SNW-provided display).

• Option to host a Partner Pavilion in the Expo for between 5-10 partner companies. (See pg. 6 for Partner Paviliondetails and additional costs.)

• SNW-provided signage/banners with logo located onsite promoting company as a Platinum Sponsor.

• Joint sponsorship with Platinum Sponsors & Underwriter of Closing Reception.

• Official Executive Meeting Suite in host hotel for 3 days/nights, for private networking meetings. Thismeeting room does not include the connecting sleeping room which may be reserved (per deadlines, etc.)and paid for separately.

• Listing in official Conference Guide.

• 1 full-page, 4-color advertisement in the official Conference Guide.

• Logo on all conference materials such as Agenda, official Conference Guide and Proceedings.

• Option to distribute one (1) marketing piece at registration.

• Solution Spotlight included in package.

• 19 Full Conference Program registrations providing access to meals, networking receptions, gala dinner,conference sessions and expo for use by: sponsor executives; sponsor-invited/designated businesspartners/resellers/channel partners; and/or exhibit staff.

• Option to purchase additional registrations for representatives of sponsor company (only) at 50% off prevailingrate, provided registrations are received no later than 72 hours prior to the start of the conference.

• Complimentary Full Conference registration for up to 30 IT End-Users.

Lead Follow Up: Post-Conference Benefits• Two–time use of post-conference registration list (postal mailing list).

• One-time use of email list for those opted-in.



• “Right of first refusal” through December 15, 2010 for the Spring 2011 event.

NEW!



Sponsorship

PLATINUM

PARTNER PAVILION

Partner PavilionPackage

$5,000/partner* *minimum of 6 partners, maximum of10 partners

*Only available to Platinum/PlatinumPlus Sponsors

Networking: On-Site Visibility

For each Partner: • SNW provided kiosk set-ups of approximately 3’ x 3’ x 8’ in the Expo/Ballroom during the hours of the ConferenceExpo. Host companies may provide their own kiosk properties with prior approval from SNW management

• Partner Pavilion Banner bearing host company logo and partner logos

• Option to locate Sponsor’s own Platinum booth in designated Partner Pavilion area.

• Option for additional sponsorship/advertising featuring Host and Partners on an “as available” basis

• Option to distribute one (1) marketing piece at registration

• Company logo sign on kiosk

• 1 Full Conference Program registration providing access to meals, networking receptions, gala dinner, conference sessions and expo. Option to purchase 1 (only) additional Full Conference Program registration at 50% off theprevailing rate, provided registration is received no later than 72 hours prior to the start of the conference

• Listing in official Conference Guide

** A 10% discount will be offered to companies hosting a Partner Pavilion with the maximum number of 10 kiosks

Platinum SponsorPackage

$58,750

Awareness: Pre-conference Promotion• See Platinum Plus on pg. 5

Networking: On-site Visibility• Exhibit space for up to a 10’ x 10’ display (sponsor-provided) in the Platinum Showcase section in the Expoduring the hours of the Conference Expo. (Displays only; no tabletops.)

• 15 Full Conference Program registrations providing access to meals, networking receptions, gala dinner,conference sessions and expo for use by: sponsor executives; sponsor-invited/designated businesspartners/resellers/channel partners; and/or exhibit staff

• See Platinum Plus on pg. 5

Lead Follow Up: Post-conference Benefits • See Platinum Plus on pg. 5



Sponsorship

GOLD

Gold SponsorPackage

$37,750

Awareness: Pre-conference Promotion • Logo with links and Gold Sponsor designation appearing on SNW website.

• Logo and Gold Sponsor designation appearing on up to 6 planned attendee recruitment advertisementsappearing in Computerworld scheduled to commence in January/February, for the Spring conference andJuly/August, for the October conference (as available from time of receipt of signed contract).

• Logo and Gold Sponsor designation appearing on up to 2 planned attendee direct mail pieces commencing inJuly/August for the October conference (as available from time of receipt of signed contract).

On-Site Visibility:• Exhibit space for up to a 10’ x 10’ display (sponsor-provided) in prime location of the Expo/Ballroom during thehours of the Conference Expo.

• SNW-provided signage/banners with logo located onsite promoting company as a Gold Sponsor (reduced-sizedbanners relative to Platinum status).

• Logo on conference materials such as Agenda, official Conference Guide and Proceedings.


• Opportunity to reserve private room for meetings/briefings - for half day sessions - based on availability.

• 8 Full Conference Program registrations providing access to meals, networking receptions, gala dinner,conference sessions and expo for use by: sponsor executives; sponsor-invited/designated businesspartners/resellers/channel partners; and/or exhibit staff. Option to purchase up to 6 additional registrations forrepresentatives of sponsor company (only) at 50% off prevailing rate, provided registrations are received no laterthan 72 hours prior to the start of the conference.


Lead Follow Up: Post-Conference Benefits• Two–time use of post-conference registration list (postal mailing list).



• Gold sponsors of the Fall 2010, SNW in Orlando, Florida, will be extended “right of first refusal” throughDecember 15, 2010 for the Spring 2011, event.

Conference Ratings

• 91% of sponsors/exhibitors weresatisfied that SNWmet their needs andobjectives.

• 2/3 of sponsors/exhibitors said theperceived value oftheir presence in theGalleria wasExcellent/VeryGood.

Source: SNW Spring 2010executive summary

“I particularly liked thatI was able to interactwith users in a casualenvironment. The HOLwas quite open, and Iappreciated the factthat I was able to have

candid and openconversations with

users.”

SNW Spring 2010Sponsor



Sponsorship

CONTRIBUTING

ContributingSponsor Packages

$19,500

Awareness: Pre-Conference Promotion• Logo with links and Contributing Sponsor designation on SNW website.

• Logo and Contributing Sponsor designation appearing on up to 6 planned attendee recruitment advertisementsappearing in Computerworld scheduled to commence in July/August for the October conference (as availablefrom time of receipt of signed contract).

• Logo and Contributing Sponsor designation appearing on up to 2 planned attendee direct mail piecescommencing in July/August for the October conference (as available from time of receipt of signed contract).

Networking: On-Site Visibility• Exhibit space of approximately 10’ wide x 4’ deep in preferred location of the Expo/Ballroom during the hours ofthe Expo. Contributing Sponsors may supply displays, provided they meet space requirements outlined in theSNW service manual. At Sponsors option, a tabletop display may be used.

• Additional exposure or recognition for sponsorship of one component of the conference. Options are assigned bydate of original contract. Options may include: sponsorships of refreshment stations at registration or the pressroom, refreshment breaks, Conference Proceedings, etc. Contact SNW sales team for details.

• Logo on conference materials such as Agenda, official Conference Guide and Proceedings.




Lead Follow Up: Post-Conference Benefits• One-time (only) use of post-conference registration list (postal mailing list).



• Contributing sponsors of the Fall 2010, SNW will be extended “right of first refusal” through December 15, 2010for the Spring 2011.

“End-users tended tospend a lot of timetalking with us. Thereappeared to be a lot offact gathering goingon. This is good for

two reasons, it meanspeople are interestedin what we offer and itgives us an opportunityto refine our products

as we betterunderstand their

needs.”

SNW Spring 2010Sponsor



Sponsorship

INCREASED VISIBILITY OPPORTUNITIESThese sponsorships are available on a first contracted, first choice basis.

This opportunity includes exclusive sponsorship of the Best Practices Awards Program and Ceremony.Computerworld will conduct interviews on-site with the Best Practices award winners, content of which will beaggregated into an 8 page online document to be syndicated in eBook format. At the back end of the eBook, therewill be a sponsor resource page containing up to 4 relevant content assets.

(Option to embed video of the interviews into the online document available at additional cost.)

Our turnkey roundtables program offers everything from determining your business objectives to topic developmentand delivery that will resonate with your target audience, onsite at the event. Programs include attendee acquisitionof the highest caliber IT executives, and event follow up to help nurture the relationships developed at the event–allto create an event that meets or exceeds your marketing and sales goals. Think of our staff as an extension of yourteam focused on content, event logistics, marketing and technology. While you concentrate on your multitude ofpriorities, we’ll deliver a successful event solution, and keep you informed every step of the way.

Engage in discussions on top business and information technology concerns with leading IT executives during aninteractive dinner. As the sole sponsor, this turnkey event offers everything from topic development that willresonate with your target audience, to site selection and audience generation in order to create an event to meetyour marketing and sales needs.

Bags are provided to all attendees at registration and contain the on-site conference program guide, and pertinenthandouts from the sponsoring company only. Computerworld recommendeds inserting a high-level marketing piece,relevant White Paper(s) or information regarding sessions including any handouts and other event participationhighlights. Sponsors may also place a gift (mutually agreed upon with Computerworld Executive Programs) in each bag.

(does not include cost of collateral and/or gift)

Sponsor logo displayed on the SNW badge lanyards provided to each attendee during registration.

The sponsor’s logo is prominently displayed on high-level memory sticks handed out to each attendee atregistration. Memory sticks are pre-loaded with the conference agenda and session handouts. Sponsor has theoption to pre-load the memory sticks with company description and contact information, as well as White Papers,reports and other relevant and beneficial documents (upon mutual agreement between sponsor andComputerworld Executive Programs).

General Session Audience Response System will be activated throughout the event and will display your logo onreal time polling slides. You’ll have the opportunity to offer topics/subjects for a custom question and formalannouncement and acknowledgement of your sponsorship during program as well.

As a sponsor of either the morning or afternoon general session you will have the opportunity to promote yourcompany's information through distribution of white papers, company information or speaking session promotions.

(Computerworld will handle distribution of materials)

Best PracticesAwards & EditorialElectronic SupplementLimited to 1 sponsor

$75,000

Executive Roundtable 2-3 Available

$22,500

Executive Dinner2-3 Available

$13,500

RegistrationBriefcaseLimited to 1 sponsor

$12,000

LanyardLimited to 1 sponsor

$7,500

Memory StickLimited to 1 sponsor

$6,500

ARS SponsorshipLimited to 5 sponsors

$3,500 (per day)

General Session Collateral DropLimited to 3 sponsors

$2,500 (per session)

SOLD



Sponsorship

ADDITIONAL OPPORTUNITIES

Place your company logo/message on the pens handed out throughout the conference.

Increase your visibility at SNW by exclusively sponsoring one SNW conference break (no additional cost tosponsor). This opportunity includes exclusive signage/banners with logo in the break areas.

In addition to other entitlements, Contributing Sponsors may opt to distribute an item of ‘business utilitarian value’to all registrants. Items may include, but are not limited to, padfolios, key chains, luggage tags, etc... Items aresubject to approval by SNW. The SNW staff is available to make recommendations, source samples, coordinateproduction/delivery etc... Cost of merchandise is responsibility of the Sponsor.

Conference penpackageLimited to 1 sponsor

$3,500 (plus cost of item)

Conference breakpackage$5,000

Other options“Create your own” $5,000 (plus additionalcosts)



Sponsorship

EXHIBITOR OPTIONS

Participating Partner Package(Exhibitor Package)

$11,500

Awareness: Pre-conference Promotion • Company name listed on the Conference Web site.

Networking: On-site Visibility• Exhibit space of approximately 10’ wide x 4’ deep with a 6’ x 2’ SNW-provided draped and skirted table in theExpo/Ballroom during the hours of the Conference Expo (table top display only – no booth properties permitted).



• Complimentary Full Conference registration for up to 5 IT End-Users. Turnkey program includes prepared emailinvitation copy and .pdf invitation containing SNW Registration Application customized with Sponsor logo. Onlyqualified applicants meeting the definition of “IT End-User” on the application will be accepted. All applicationsare subject to approval by both the sponsor and SNW.

Lead Follow Up: Post-conference Benefits • Participating Partners of the Fall 2010, SNW will be extended “right of first refusal” through December 15, 2010for the Spring 2011 event. (Completed contract, as found on page 15, may be used to reserve this sponsorship).Sponsorships and priority selection of booth locations, etc., are available on a first-come, first-served basis uponreceipt of signed contract. Incumbents will maintain their priority position as a “carry-over” from previous order.



Sponsorship

EXHIBITOR OPTIONS (continued)

Associate ExhibitorPackage(Turnkey Exhibit)

$7,250

Exhibit Space:• Exhibit space of approximately 1 meter x 1 meter SNW-provided demo kiosk in the Expo/Ballroom during thehours of the Conference Expo. (Kiosk footprint only, no additional real estate.) Includes 10 amp electrical,monitor and color logo header sign

On-Site Visibility:• Listing in official Conference Guide.

Registration Entitlements:• 2 Full Conference Program registrations providing access to meals, networking receptions, gala dinner,conference sessions and expo for use by: sponsor executives; sponsor-invited/designated businesspartners/resellers/channel partners; and/or exhibit staff. Option to purchase up to 2 additional registrations forrepresentatives of sponsor company (only) at 50% off prevailing rate, provided registrations are received no laterthan 72 hours prior to the start of the conference.

• Complimentary Full Conference registration for up to 5 IT End-Users. Turnkey program includes prepared emailinvitation copy and .pdf invitation containing SNW Registration Application customized with Sponsor logo. Onlyqualified applicants meeting the definition of “IT End-User” on the application will be accepted. All applications aresubject to approval by both the sponsor and SNW.

Pre-Conference Promotion:• Company name listed on the Conference Web site.

Post-Conference Benefits:• Full Executive Summary (including post-conference demographic report and tabulated results)


• Associate Exhibitors of the Spring 2010, SNW, will be extended “right of first refusal” through June 15,2010 for the Fall 2010, event. (Completed contract, as found on page 15, may be used to reserve thissponsorship). Sponsorships and priority selection of booth locations, etc., are available on a first-come, first-served basis upon receipt by FAX of signed contract. Incumbents will maintain their priority position as a“carry-over” from previous order.



Sponsorship

INTERNATIONAL SPONSORSHIPS AVAILABLE(Available to companies based outside the U.S. that have no resident U.S. sales or marketing offices/representation.)

International Sponsor Package$18,500**** represents a valueof $21,500

InternationalExhibitor Package$7,500**** represents a valueof $8,000

Includes all Contributing sponsor entitlements as outlined on page 8 of thesponsor/exhibitor brochure PLUS: • 10' booth structure (stand) provided by SNW with full color logo header and space to mount additional graphics

• 6' draped table

• 10amp power

• Display monitor

• 200 copies of one-page brochure (8.5" x 11", color or B/W) per your own .pdf file provided) printed anddelivered to your booth

• Includes 5 Full Conference Registrations

• Exhibit space of approximately 1 meter x 1 meter SNW-provided demo kiosk in the Expo/Ballroom during thehours of the Conference Expo. (Kiosk footprint only, no additional real estate.) Includes 10 amp electrical,monitor and color logo header sign

• 200 copies of one-page brochure (8.5" x 11", color or B/W) per your own .pdf file provided) printed anddelivered to your booth

• Includes 2 Full Conference Registrations

SPECIAL OFFER

SNIA/SNW Incentive* As SNW is a partnership between SNIA and IDG Enterprise, our respective organizations are offering a joint incentive to companies new to both SNW and SNIA.

Available to companies that have not recently sponsored or exhibited** in SNW and that are not currentlymembers of SNIA.

Commit as a sponsor to SNW (Spring or Fall 2010) and join SNIA (U.S. company membership) and receivethe following benefits:

• 25% discount on one-year SNIA membership

• Upgrade to the next level of participation at SNW with all the benefits of the upgraded package at noadditional cost

* Available only to companies that have not sponsored/exhibited at SNW in 2008-2009 and that are not on the SNIA memberroster currently or in 2009.

For more information on SNIA membership and benefits contact: Marty Foltyn, Business Development Representative, SNIA, [email protected] or 858.720.9780.



The Venue

Best Practices Awards and Ceremony

The Gaylord Texan, Dallas, TexasSurrounded by rolling pastureland and overlooking beautiful LakeGrapevine, the magnificent Gaylord Texan pays tribute to everythingTexas as only Texas can: on a grand scale. As a guest of this 1,500room resort, you'll experience the best of the Lone Star State underthe signature glass atriums where you can dine, shop, socialize, andbe entertained among four-and-a-half acres of lush indoor gardens.Take a stroll around, and soak in the festive atmosphere of RiverwalkAtrium, marvel at Palo Duro Canyon in the Lone Star Atrium, or tastethe Contemporary Southwestern creations of award-winning Texaschef Stephan Pyles in his Hill Country Atrium restaurant.

Guests will enjoy the 25,000-square-foot world-class spa and fitnesscenter with indoor pool, 18-hole championship golf at the adjacentCowboys Golf Club, grotto-style outdoor pool, and nightly live music.Guest may also arrange to go bass fishing, water skiing or participatein other water sports through the nearby marina. Beautifully appointed guest rooms are equipped with a safe for storing, andcharging, your electronic gear as well as high-speed Internet.

Additional features include: • Six minutes from Dallas-Fort Worth International Airport • 20 minutes from downtown Dallas or Fort Worth• 180,000-square-foot exhibition hall • 17-bay loading dock

SNW’s twice annual “Best Practices” Awards Program identifies and acknowledges excellence among users of storage technology in a range oftechnology categories.

Five Finalists and one Honoree in each category will be recognized during anAwards Ceremony taking place at SNW. Judges evaluate and rank the Finalists in each category according to their substantiated storage networking solution attributes and achievements against a set of criteriasuch as, financial return and measurable payback (returns on investment, assets, resources) through created/protected revenue opportunities or costsavings, strategic importance to the business, substantive customer impact(service, retention, acquisition), etc...

Sponsorship Comparison - 2010 Level Associate

Exhibitor Participating Partner

Contributing Sponsorship

Gold Sponsorship

Platinum Sponsorship

Platinum Plus Underwriter

Expo Space 1m x 1m kiosk header sign electrical monitor

10' x 4' space 6' draped table 10 amp electrical

10' x 4' space 10 amp electrical

10' x 10' space in preferred location 10 amp electrical

10' x 10' Space in prime location plus Platinum Kiosk in Conference lobby – high visibility 10 amp electrical

10' x 20' space in prime location Kiosk in Conference lobby – high visibility 10 amp electrical

20'x 20' space in best location in Expo. Kiosk in Conference lobby – highest visibility 10 amp electrical

Booth property Supplied by SNW; can be customized with your own graphics by decorator

Tabletop displays permitted only; no hard-wall booth structures

Sponsor's own booth or rent from SNW decorator.

Sponsor is responsible for own 10' x 10' booth property. Can also rent from decorator.

Responsible for own 10' x 10' booth property. Can also rent from decorator.

Galleria kiosk provided.





# of IT End User Passes 5 5 10 20 30 30+ 30+

Onsite branding in Expo X X X X

Individual Recognition Yes (e.g. refreshment break)

Options (at additional cost)

Platinum sponsors recognized as sponsors of Closing reception; other options at additional cost

Platinum sponsors recognized as sponsors of Closing reception; other options at additional cost

Underwriters recognized as sponsors of Welcome Reception; other options at additional cost

Speaking opportunity Solution Spotlight (concurrent session)

Main Stage Industry Leader

Use of Mailing List (via bonded mail house)

1x use 2x use 2x use 2x use 2x use

# of Registrations 2 2 5 total* 8 total* 15 total* 19 total* 22 total*

Meeting Room/Suite Yes Yes Yes – best location/layout available

Cost $7,250 $11,500 $19,500

$37,750 $58,750 $75,750 $100,000

*Additional registrations for company staff may be purchased at 50% off the prevailing registration fee. SNW registration rates: $1,290 for early bird registration; $1,690, regular.

creating the modern information infrastructure · • space for two 6’ wide x 4’ deep x 8’...

Documents