Creating the PerfectSales Funnel

Brewing the Perfect Cup of Coffee

• LinkedIn Groups• Use # (hashtags)• Facebook Advertising

• Use lead forms• Avoid banner ads• Demonstrate expertise and authenticity• Problem solving, entertainment, information

• Meetup Groups• Networking Organizations• Industry conferences• Offer an incentive for contact

Social Media Blogging Events/ Networking

Requirements: Sufficient Quantity & the Right Beans

Customer Life Cycle Marketing

Your Website

Blog

Pag

e(s)

http://www.thrivebusinessdirectory.com/

Search engine market sharePeriod: February - April 2012Source: statowl.com

81%

16%

3%

Google Yahoo/Bing Other

81%

16%

3%

Google

Yahoo / Bing

Other(AOL, Ask, Baidu, etc)

The “Golden Rule”– The Ones With the Gold Make the Rules.

On Page Optimization

Linking Strategies

Bigger = Trusted = Better

Re-Targeting Strategies

Facebook Re-TargetingCustom Audiences: Based on the list of emails you upload into Facebook.Lookalike Audiences: FB assembles by finding people whose profiles are similar to the people in your custom audience.

Facebook Re-Targeting

Average Bounce Rates by Industry

Email Click Rates

Company Size

(employees) Median Open Rate Median Click Rate

1 - 10 35.30% 6.90%

11 - 25 32.40% 6.70%26 - 200 32.30% 6.30%

201+ 32.20% 7%

Average Click Rates by Size

You Want to Be Where They Are….

Social Media Platform Who Should Be Here?

Everyone

Everyone

Lifestyle, food, fashion, personalities and luxury brands

B2B businesses

Brands with video content and ads

Know Where She Hangs Out.

Know Where She Hangs OutSocial Media Channel% of channel users in the demographic

Topic Delivery

WeightLoss

vlogwebinar

blog images

white paperinfographics

Customer Focused Stories That

Educate

Entertain

Inform

Solve Problems

Content Mapping

Need Recognition

Research

Comparison

Selection

Purchase

Experience & Advocacy

Considerations for Effective Blogging

Hallmarks Details

Purposes: Problem solve, Educate, Inform, Entertain

Tone: Authentic. Be yourself. Share a point of view.

Personality: Write TO your persona in mind. Achieve for an emotional connect.

Consistency: Publish on a schedule.

Community: Create opportunities for feedback and engagement.

Activation: Generate leads!