creating the "you" - brand identity - ad2 milwaukee
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CREATING THE “YOU” – BRAND IDENTITYLaura Gainor // AD2 Milwaukee 2.24.11
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IF YOU HAD 4 DAYS TO CREATE A COMPELLING VIRTUAL RESUME, WHAT WOULD YOU DO?
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Source: http://current.com/shows/infomania/92944228_video-resumes-viral-video-film-school.htm
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About Laura GainorCareer ExperienceLaunch Your CareerCreating An Online PresenceIf You Had Four Days…Questions
AGENDA
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ABOUT LAURA GAINOR
Social Media Manager for GMR MarketingBoard Member for United Adworkers
Connect: www.Twitter.com/LauraGainorLinkedIn: www.LinkedIn.com/in/LauraGainorwww.LauraGainor.com
GMR Marketingwww.GMRMarketing.comwww.Twitter.com/GMRMarketingwww.Facebook.com/GMRMarketing
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LAUNCH YOUR CAREER. IT STARTS WITH YOU AND YOUR BRAND.
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CAREER EXPERIENCE
University of Wisconsin-Milwaukee• Fine Arts – Photography• Journalism – AdvertisingUnited Adworkers – Creative InternBVK – Creative InternGreenspon Advertising – Designer & Account ManagerYodle – Client Services ManagerBlue Wheel Photography – Founder, Photographer, Designer, & Social Media ManagerComet Branding – Social Media StrategistGMR Marketing – Social Media Manager
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LAUNCHING A BUSINESS WITH SOCIAL MEDIASocial Media helps you drive awareness to your new business with a low budget.
Launched Blue Wheel Photography Using: • Company website and blog• Twitter profile• Facebook fan page• YouTube channel• Events
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SHOWCASE YOUR TALENTS THROUGH SOCIAL MEDIA When moving from Charlotte, NC, I networked with Milwaukee professionals on Twitter and became aware of a job from @CometBranding.
Comet Branding tweeted the job opening on Feb 11, 2010Tweeted my SlideShare presentation on Feb 15, 2010
Created a virtual resume and portfolio using: • Twitter• Foursquare• SlideShare• YouTube
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STAY INVOLVED WITH RELATED CLUBS
While in college, I was the creative intern for United Adworkers, a club dedicated to the Milwaukee advertising community.
That internship got me another internship at BVK, a Milwaukee advertising agency.
Now after returning to Milwaukee five years later, I am on the United Adworkers Board.
All connections and local organizations are valuable.
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WHERE DO YOU BEGIN WHEN CREATING YOUR ONLINE PRESENCE?
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BUILD YOUR ONLINE PRESENCE THROUGH THESE SOCIAL CHANNELS
SlideShare • LinkedIn • Twitter • Facebook • Blog • Flickr • YouTube/VimeoUtilize your design skills to create unique, branded social media channels.
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GOOGLE YOURSELF
• It’s the first place potential employers go to find more information about you.
• What are the top search results for your name? • What content is on those links? • Social Media channels give you the opportunity to
create your brand online. • Top results are typically your social media channels.
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ENGAGE IN CONVERSATIONS
• Engage in conversations.• Twitter is one of the best ways to network and meet
new people. • Utilize Twitter platforms, such as Hootsuite, to follow
industry keywords, organizations you’re interested in, and companies. Engage in conversations on these topics.
• Make it a point each day to engage in a Twitter conversation with someone other than posting information.
• Expand your network. Find/Follow people of interest to you.
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GET CREATIVE. PLAY WITH SOCIAL MEDIA.
• Every day new social media tools are being created, opening up creative opportunities to find ways to utilize them for your personal branding.
• Spend 10 minutes each day browsing blogs, such as Mashable and TechCrunch.
• Use Twitter to see what your network is talking about. • Play. It’s very important to not be hesitant on
experimenting with new social media tools.
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CONCEPT 1:
BLOG: Today, it’s a must to have a personal website/blog. Your blog plays as the social hub where all of your content lives and all your social channels lead back to. Share industry knowledge, work portfolio, and engage with your community through online polls, questions, etc.
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CONCEPT 1:
FACEBOOK: Create a fan page for your personal portfolio or businessFacebook fan pages can serve as your professional blog platform to share industry thoughts, showcase your interior design portfolio and promote your work. By choosing your page’s vanity URL, you will build SEO for your name and business. Choose a name wisely, since you’re unable to change your vanity URL.
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TWITTER: Choose a Twitter handle wiselyPromote your Facebook fan page / blogShare industry thoughts and engage with other professionals/studentsTalk about what you love…but don’t get too personal by sharing your every moveWhat not to do on Twitter:Don’t be a salesperson – people will unfollow you quickly
CONCEPT 1: CASE STUDIES
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LINKEDIN: How to make yourself stand outShare content from your professional website/blog and Facebook fan pageUtilize various applications to showcase your work. Ex. SlideShare & WordpressConnect with professionals and students you network with, in-person or onlineFollow companies you are interested in, to stay up-to-date on recent news
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FLICKR: How to make yourself stand outPhoto portfolio of your work, passions, or virtual resume – tag photos with appropriate keywordsCreate “sets” of images to organize different categories of work
What not to do on Flickr:Mix images of professional and too personal. Don’t use Flickr like you would your personal Facebook profile
CONCEPT 1: CASE STUDIES
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YOUTUBE/VIMEO: How to make yourself stand outUse your video channel as a space to share your genuine thoughts about marketing and advertisingCreate video portfolios of some of your recent work: students and professionals
What not to do on video:Don’t be fake. Be yourself and showcase your personality and talents.
CONCEPT 1: CASE STUDIES
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SLIDESHARE: Showcase school projects and design portfoliosUse as a tool to share your school presentations or professional portfolio onlineBuild SEO for your name and portfolioEmbed the SlideShare presentations into your LinkedIn profile through the appCreate a virtual resume to demonstrate your qualifications
CONCEPT 1: CASE STUDIES
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IF YOU HAD 4 DAYS……to create a compelling virtual resume, what would you do? How would you display your portfolio? How would you ensure you weren’t just another paper resume in the 100+ stack of applications? How are you going to utilize your design skills to demonstrate your skills?
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PAPER RESUME VS. VIRTUAL RESUME
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If an opportunity came up, are you ready for it?
• Continuously network with other people. • Keep your resume and photo portfolio updated. • Let employers find you. Post ongoing content across all
your social media channels. • Companies want social media savvy employees.
THE JOB HUNT DOESN’T START AT GRADUATION
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CREATIVE “HIRE ME” CAMPAIGNGOOGLE JOB EXPERIMENT
Source: http://www.youtube.com/watch?v=7FRwCs99DWg&feature=player_embedded
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NOW TIME FOR THE CHALLENGEWhether you’re a job seeker or a career professional, you need to prove to me why you think I should hire you for a make-believe campaign we are launching. You have 4 days to complete it. Send me your resume and I will choose the top three (3) submissions to feature on my blog. DUE DATE: Tuesday, March 1, 2011Apply to: [email protected]
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THANK YOU! - Q&A
Laura [email protected]
Twitter: @LauraGainorGMR Marketing: @GMRMarketingwww.LinkedIn.com/in/LauraGainor
www.LauraGainor.comwww.GMRMarketing.com