creating trend board/report for your line adm 4307...research market and fashion trend • research...
TRANSCRIPT
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Creating Trend Board/Reportfor Your Line
By Prof. Su-Jeong Hwang Shin, Ph.D
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One Theme for your Line
• Theme• Trend, Inspiration, or Story of the line.
• Choose Only 1 Theme.• Theme is a styling detail, trim, or color story that is used
consistently throughout the group.
• Style a group based on “Theme”
• Group lines are organized around Fabric groups.
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Research Market and Fashion trend
• Research • Analysis current Fashion Trend and Companies who produce
similar products in the market and your target consumer.
• Gather pictures of image related to your theme (idea) and current fashion.
• Organize• Select only pictures that are relevant and related. Remember!
Plan a line so that all styles have a “consistent visual image”.
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Market Research, Customer Profile, and Trend/Mood for Creating Line• Market Research (Competitors or similar products)• Customer Profile
• Include Theme/Title/ Season/ Target Consumer Category/ Price Category
• Mood page- Inspiration (Pictures)• Outfit fashion style trend similar to your line• Accessories or trims trend similar to your line• Fabric story (Swatches and Label fiber content)• Color story (Color boxes)
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Example- Market Research
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Customer ProfileInclude descriptions about your target customers:
Theme, Season, Category (Apparel category & Price category), Demographic info (age, gender, location), Life style, Preferences,
etc.
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Example- Customer Profile
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Trend & Mood Layout Examples
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Layout Example-Trend
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Layout Example- Mood & Trend
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Final Trend Board ReportMust Include the following Contents• Customer profile page• Market research page• Trend images (e.g. style, accessories, trims, etc.)• Mood-inspiration images• Theme• Season• Category (Apparel category and price category) • Fabric Swatch (labeled fiber contents)• Color story.
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Must Include: Market Research Page
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Must Include: Customer Profile
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Must Include: Theme, Session, Apparel, Price Category
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Must Include: Mood (Inspiration)
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Must Include: Trend Styles
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Must Include: Fabric Swatches
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Must Include: Color Story
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Final Trend Board ReportCheck Point Date: Jan. 30
Any questions ?