creating values in agri-supply chain from land to ... · from land to consumers through computer...
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Creating Values in Agri-Supply Chain from Land to Consumers Through Computer Based Control Systems
#AgTechInsight #AaronMagenheim
©2019 AgTech Insight LLC
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AgTech insight is a global, full spectrum Agriculture and Technology consulting and advisory firm offering expertise to ensure success in today’s economy
From Salinas, California, USA• Ag Business Innovation Strategy
• Agriculture Technology Visionary
• Business and market planning & development
• Product integration and collaboration
AaronMagenheim
Highlights• Founder AgTech Insight + AgTech development co
• 20 yrs. - family ag irrigation business
• 8 yrs. –Agriculture Technology ecosystem
• Works with clients around the world
©2019 AgTech Insight LLC
Agriculture and Technology Expert
• Innovation growth strategies
• Ag inputs & irrigation
• Sales networks
• IT and Ag analytics
• Grower AgTech Audit
• Public sector guidance and advisory
• Strategic marketing and business planning
• Local & global AgTech ecosystems
@AaronMagenheim @AgTechInsight
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• Centralization
• Blockchain
• Standardization
• Digital contracts
• Cryptocurrencies
• Visibility
• Machine Learning
• Artificial Intelligence
• Automation / Robotics©2019 AgTech Insight LLC
Trends Across The Supply Chain
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Connecting the Dots
• We live in a connected world
• Billions of data points
• Sharing – data is pushed and pulled
©2019 AgTech Insight LLC
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Dispersed Data Sets
• We have been collecting data
• What do we do with it?
• Who has it?
• Where can we get more?
• Need to analyze and use it
Question:
• Who has a 1, 5 & 10 year strategic plan for your
future supply chain?
©2019 AgTech Insight LLC
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Data capture
Remote Sensors
GIS
GPS
Imaging
Communications / Connectivity Infrastructure
Cloud Based
Wireless Radio
Cellular
Bluetooth
WiFi
Satellite
Big Data
Aggregation
Access
Analytics
Actionable Data
Storage
Business Management
Back office / ERP
CRM
Supply chain / logistics
Brokering
Reporting / compliance
Traceability
Applications
Sensor monitoring and control
Sales and marketing
Supply / demand
Commodity pricing
Input optimization
Workforce
Integrating the Information Layers
©2019 AgTech Insight LLC
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Centralizing Supply Chains
• Build a model leveraging strengths
• Take strategic steps
• Each geography has unique needs
• Learn from other success & failures
• Changing & aging workforce
• Understand global competition / trends
©2019 AgTech Insight LLC
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Purpose of Centralizing Supply Chains
• Global competitiveness• Meet demands from growing middle class
– Different types of foods not grown locally
• Food security– Enough food– Safe food
• Improving yield• Reducing loss• Visibility• Labor issues - migrations to cities• Advancement of overall economy - finance
©2019 AgTech Insight LLC
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• Growers
• Support structure (seeds, chemical, irrigation, tractors
finance)
• Packers, shippers, processors, cold chain, value add
• Transport / logistics
• Distribution
• Retailers
• Consumers
©2019 AgTech Insight LLC
Creating Value Throughout the Supply Chain
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Grower
Test, Sell, Support
Training
Consulting / Services
Lean Strategies
Traceability
Tracking, Timing
Quality, Demand
Incoming, Outgoing,
Stock Management
Food Safety
Consumer Trends
Forecasting
Competition
Visibility
Choices
Brand Loyalty
• Strategic planning
• Optimize
• Share critical insights
• Reduced waste
• Safer supply chain
• Quicker adoption
©2019 AgTech Insight LLC
Ecosystem and Propositions
Data Collection
Predictive analytics
Machine Learning
Support
Structure
Distribution
LogisticsProcessing
ConsumersRetailers
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Tech Focused on Efficiency & Visibility
©2019 AgTech Insight LLC
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GrowersTech Types
• Data collection
– Real time sensors
– Remote control
– Tracking activities
– Transferring knowledge
• Predictive analytics
– Improving on cause & affect
– Machine learning
Value
Visibility into where to increase margin
Art → Science
©2019 AgTech Insight LLC
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Grower Client StoryProfile: Large CA wine grape grower growing vertically
Goal: Future proof, grow vertically, sustainably
Process:
• Evaluate
• 5 year strategy
• Build a tech team
• Start in the field collecting data
• Move up through the vertical
5 Year Result: Exceeded goals
• Finished goods business growth 15X in 5 years
• International business
• BI – complete visibility across operation
• Blockchain customer traceability
• Exact $ to produce specific bottle of wine
• Reduced inputs, increased efficiencies (up to 80%)
©2019 AgTech Insight LLC
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Packers, Shippers, Processors, Cold Chain• LEAN strategies
• Six Sigma
• Machine vision
• Quality management
©2019 AgTech Insight LLC
• Packaging
• Marketplaces / trading
• Automation
• Traceability
Value
• Better forecasting
• Reduced waste
• Increased product value
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Transportation & Logistics
Tech Type
• Cold Chain
• Tracking
– Speed
– Location
– Temperature
– Quality
– Efficiencies
• Timing
– Loading / unloading logistics
– Customer promise expectations
©2019 AgTech Insight LLC
Value• Demand planning and
supply automation• Efficiency• Reduced overhead
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©2019 AgTech Insight LLC
Distribution
Tech Type
• Tracking Inventories
• RFID
• Goods movement automation
• Stock management
• Supply / supplier forecasting
• Reduce waste
• Trading platforms
• Ugly food
• Oversupply
Value• Reduced costs• Growth opportunity• Forecasting
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Retailers
Tech Types• Food security
• Food safety• Real time traceability• Manage recalls
• Track consumer trends• Higher cost foods• More value add
• Connect with consumer• Transparency• Forecasting to supply chain
• Pricing adaption• Competition – online / delivery
©2019 AgTech Insight LLC
Value• Brand loyalty / market share• Competitive buy side• Digital consumer trends
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Consumers
©2019 AgTech Insight LLC
• Social media power
• Drive changing palette
• Connecting with brands
• Build brand loyalty
• Virtually travel
• Education practices
• Sustainability
Value• Feel good• Positive gastrology experience• Influence trends• Drive the future of food
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Timing and Existing Structures It all depends on your timeline objectives Take the right steps
Now • Fix the fundamentals – improve the basics
• Take paper records to digital • Build advisor / support network
Near Future • Integrate data to get full picture • Set the stage
Future • Prescriptive analytics• Leverage machine learning, AI
And Then… • Start integrating advanced “sexy” tech
• Drones, robotics, autonomous vehicles etc. ©2019 AgTech Insight LLC
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Support Structure
• Closer to user
• Build innovation arm
• Leverage network
• Higher margins
• Testing tech
• Local experts
• New model to consult
• Value add services
• People & equipment
©2019 AgTech Insight LLC
Lean on your local innovators to help
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AgTech Ecosystem
We are currently evaluating over
3,000 AgTech companies to
produce this year’s 2019 Market
Map
Download this edition @
www.AgTechInsight.com
©2019 AgTech Insight LLC
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• Not setting strategy
• Too large of steps
• Not taking into account how things are today
• Top priority for China etc.
Considerations – Mistakes to Avoid
©2019 AgTech Insight LLC
• Increased international competition
• Consolidation
• Loose traditions
• US has gone too far
• De-centralizing
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How Can Our Team Help?
✓Provide Consulting and advisory services to clients throughout the ecosystem
✓We utilize our global experience and network to bring real world solutions into an industry in its infancy
✓Build customized strategy for your organization ensuring success
©2019 AgTech Insight LLC
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➢Get outside evaluations & support team
➢Build short & long-term strategy
➢Doesn’t happen overnight!
➢Work with industry to regulate as needed
➢ Set rewards for innovation
➢Come to events like this and keep up with trends
➢ Set your strategy and then act!
Long-Term Success
©2019 AgTech Insight LLC
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We Can Help!
Aaron Magenheim, [email protected]
+1-831-595-6064
©2019 AgTech Insight LLC
Social Media
/AaronMagenheim
/AgTechInsight
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