Background

Enriching the quality of life

Agribusinesses

Enriching lives by complete solution

to farmers

Seed, fertilizer, crop protection, agri machinery, animal health, integrated poultry & Crop Exchange

Consumer Brands

Enriching lives by enriching home &

kitchen

Lifestyle improvement & personal care, purity in

food and protection

Logistics

Enriching lives by changing lifestyle

Exciting Customer & Shopping Experience

Pharmaceuticals

Enriching lives by quality healthcare

Capacity, coverage, new products & technology

Creating Wealth for Farmers

Bangladesh economy is primarily dependent on agriculture

Over 70% of the total population are directly or indirectly engaged in agricultural activities

Agriculture contributes about 18.4% of the country’s GDP

About 43.6% of the total labor force is directly employed in agriculture

Abundance of natural

resources Low productivity

Complete Solution

Germplasm

Soil Health Manage-

ment

Crop Protection

Farm Mechani-

zation

Integrated Livestock Manage-

ment

Market Linkage

Appropriate knowledge Quality input

Advanced farming practice

Prosperity through food security

Provide complete solution to the problem of the farmer to ensure the highest level of impact in their life and

lead to nation’s prosperity

Creating Wealth for Farmers

Crops loss productivity due to quality of seed

Use quality seed for better

production

Provide appropriate

quality of seed

Yield suffers due to absence of

balanced fertilizer

Use of micronutrient

and foliar fertilizer in

addition

Complete soil management

solution

Crops damaged by pests, weed and diseases

Protect crops from pests, weeds and diseases

Complete crop protection solution

High production cost due to traditional cultivation

Use of cost saving

mechanized agriculture technology

Complete Farm Mechanization with upgraded

human intervention

Deprived from fair price

Ensure fair price for farm output

Establish market linkage for

farmers

Huge gap between

demand and supply of protein

Increase the production of

protein

Integrated livestock solution

ACI Seed ACI Fertilizer ACI Crop Care ACI Motors ACI CropexACI Animal Health

Prob

lem

Solu

tion

AC

I Offe

r

ACI Seed•High yielding, hybrid and inbrid varieties of rice, cereal, vegetable, maize, cotton and oil seeds

ACI Fertilizer •New-technology supplementary fertilizers, plant growth regulators, deficiency corrector and organic fertilizers

ACI Crop Care & Public Health •Herbicides, insecticides, miticides and fungicides

ACI Motors •Tractors, power tillers, diesel engines, combined harvesters, rice transplanters, water pumps and manual power tillers and power threshers

ACI Cropex •Buys and sells daily necessary foods and animal foods and supplies agro-goods for agro-processing industry

ACI Animal Health•Poultry Biologics, Pharmaceuticals, Nutritional Products, DOC, and Feed for poultry, cattle & fish

Seed

Fertilizer

Motors

Crop Care

Cropex

Animal Health

Advanced Seed & Biotech Research for molecular & genetic research

Micro irrigation through Drip Irrigation Technology for efficient use of energy, water and fertilizer

R&D on Sustainable Contract Farming Model funded by UKAid& SIDA and implemented by PWC

Robot Vaccine and Bird Flu Vaccine

NEB Fertilizer for saving 50% Urea through Nitrogen Efficiency

Formulating Sulphur 90% in country’s only Sulphur Plant

BSMRAU

HDUST/ LU

BARI/BINA

DU

Variety Development & Technology transfer in Rice

Molecular breeding of salinity resistant wheat varieties

Development of HYV & hybrid varieties of rapeseed for coastal belt

Hexaploid Rapeseed and disease resistant varieties of vegetable

PVS: 30 Rice varieties, 10 wheat varieties, 25 rapeseed varieties, 20 OP & Hybrid maize varieties

R&D on Indigenous Potato Variety

PGR Collection, Documentation & Characterization

Tractor with ITL

Urea efficient fertilizer

with NEB

Vaccine with Ceva

Climate resilient

agri-culture

Breeding of hybrid vegetable in RDA

1st to introduce Summer Cauliflower &

Tomato

1st to introduce hybrid rice in Bangladesh

1st to introduce foliar fertilizer

1st to introduce Combine Harvester

1st to introduce Rice Transplanter

1st to introduce robotic vaccination

1st to introduce bird flu vaccine

1st to introduce input oriented contract

farming model

Customer Insight

• Marketing Research

• Field Force

Research & Development

• Lab Research • Field

Research

Trial

• Product Development Services (PDS) Trial

• Institutional Trial

Production

• Factory Production

• Field Production (Contract Farming)

ACI Competition

Large Farmers

External Influencer

External Influencer

Stockiest/ DistributorRetailer

Small Farmers

Environmental Social Political

Electronic & Press Media

Mobile Network

Partnership Promotion

Audio-visual Communication

Field Activation Program

Television, Radio Commercial, Newspaper

Voice Call, SMS & Internet based Communication

Partnership with DAE, Donor Agencies and NGOs

Drama, Solo Performance, Learning VDOs

Demonstration, Field Day, Farmer/ Retailer Training

BTL

ATL

Distribution Center

Dealer/ Stockiest

Retailer

Farmers

Central Warehouse

Dealer/ Showroom

Farmers

Distribution Center

Drug Store

Farmers

Seed Fertilizer Crop Protection

Agri Machineries

Animal Health

Distribution Center

Dealer/ Stockiest

Retailer

Farmers

Distribution Center

Dealer/ Stockiest

Retailer

Farmers

Company

Dealer/ Stockiest

Retailer

Farmer

Cre

dit S

ales

Cre

dit R

ecov

ery

Company

Dealer/ Stockiest

Retailer

Farmer

ACI Logistics ACI Foods ACI Pure Flour ACI Godrej Agrovet Pvt.

Ltd.

Grocery Retail Chains

Animal Feed Manufacturers

Agro-processors Exporters

ACI Cropex

ACI Seed ACI FertilizerACI Crop

Care & Public Health

ACI Motors ACI Animal Health

Small Farmers

Large Farmers Farm Owners Institutions Governments NGOs Donor

Agencies

Farm Input

Farm Output

Input for Value Addition

Country

Agriculture Sector

ACI

Farmers

Food Security GDP Prosperity

Technology Farming Practice Commercial Agriculture

Mission Trust Brand Equity

Economy Security Livelihood