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WITH THE END IN MIND Creating

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Page 1: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

WITH THE END IN MINDCreating

Page 2: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It
Page 3: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

ABOUT A.D. COOK

Page 4: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It
Page 5: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It
Page 6: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

SO…

Page 7: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

DO YOU LOVE IT?

Page 8: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

WHY?

Page 9: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

500 THOUSAND+Almost every minute, 380+ new websites go online.

https://www.quora.com/How-many-new-websites-are-created-each-day-in-2019

Page 10: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

1.5 BILLIONhttps://www.millforbusiness.com/how-many-websites-are-there/

Page 11: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

WHO IS IT FOR?

Page 12: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It
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Page 14: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

IF YOU BUILD IT

Page 15: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

CREATING WITH THE END IN MIND

…HE WILL COME | NOT▸Who Is He, Anyway?

▸20th Century Fox Spent Millions to Promote the Field of Dreams Movie (1989)

▸And That was Five Years Before the Internet and Social Media Even Became Mainstream

Page 16: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

CREATING WITH THE END IN MIND

HOW I SEE THE INTERNET

Page 17: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

THE BIG GOAL

Page 18: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

A NUMBERS GAME

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Page 20: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

CREATE AN AWESOME SITE

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Page 22: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

SET GOALS

Page 23: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

CREATING WITH THE END IN MIND

THE 3 BIG QUESTIONS YOUR SITE MUST ANSWER▸Who Are You?

▸What Do You Do?

▸What’s In It For Me?

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Page 25: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

CONTENT IS KING

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Page 27: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

GREAT SEO

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Page 30: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

SO WHAT?

Page 31: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

CREATING WITH THE END IN MIND

WHAT DOES THAT MEAN AND WHY DO I CARE?

Alexa rank is a measure of website popularity. It ranks millions of websites in order of popularity, with an Alexa Rank of 1 being the most popular. Alexa rank is calculated using a proprietary methodology that combines a site’s estimated traffic and visitor engagement over the past three months. (source: Alexa)

What this means to you is, as we drive measurable traffic to our site, we can create more awareness of you, our advertiser.

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ROI

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HOW?

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DREAM DO LAUNCH

Page 35: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

CREATING WITH THE END IN MIND

HOW I SEE THE INTERNET

DREAManything is possible

say,nice

hobby

dreamon,

buddy

DOstep into action

LAUNCHspread the wordputting

in thetime

Page 36: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

CREATING WITH THE END IN MIND

DREAM

▸DREAM > Concept / Engage / Develop

▸DO > Research / Mind Map / Action

▸ LAUNCH > Your Hero / Your Story / Momentum

Page 37: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

CREATING WITH THE END IN MIND

DREAM

▸ IMAGINE IT FINISHED

▸ LOOK AT THE COMPETITION

▸BE AUTHENTIC

Page 38: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

CREATING WITH THE END IN MIND

DO

▸DESIGN

▸OUTSOURCE

▸BUILD IT

Page 39: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

CREATING WITH THE END IN MIND

LAUNCH

▸YOUR AVATAR

▸YOUR HERO / YOUR STORY

▸ LAUNCH

Page 40: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

REPEAT

Page 41: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

NEVER EVER STOP

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EVER

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.

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A.D. COOK

NVBeerQuest.com DreamToLaunch.com

Page 45: Creating WITH THE END IN MIND - WordCamp Vegas 2019 · 2019-09-22 · CREATING WITH THE END IN MIND WHAT DOES THAT MEAN AND WHY DO I CARE? Alexa rank is a measure of website popularity.It

A.D. COOK

@ADCookArt@DreamToLaunch @NVBeerQuest

I’ll Be Back. Cheers!