creating your career capital - thought bubble · • average age of business owner in brisbane...
TRANSCRIPT
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CREATING YOUR CAREER CAPITAL
WOMEN IN ENTERPRISE
Nyree McKenzie, Director Thought Bubble
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passion, persistence & pivot
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WHAT WE’LL COVER
WHAT WE’LL COVER
• About Thought Bubble
• What is career capital?
• Where are tomorrow’s jobs?
• Planned choices - extending strengths, facing fears, exploring interests
• Steering towards your goals
• Lessons learned
• Your career plan
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ABOUT THOUGHT BUBBLE
WHAT WE’LL COVER
• Professional services marketing & communications and business strategy
• Client base of top tier and global firms, government, university and defence organisations
• Mature in tender/bid consulting
• Growth in community sector (health) and digital
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PASSION
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WHAT IS CAREER CAPITAL?
WHAT WE’LL COVER
• The skills you have that are both rare and valuable
• Use them to your advantage to define and progress your career
• You can begin building your career capital now!
• Every skill, every piece of knowledge and every experience will incrementally pave the way
• It constantly evolves and learning is a lifelong journey.
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WHERE ARE TOMORROW’S JOBS?
WHAT WE’LL COVER
Knowledge economy –
• Health care
• Anything to do with data
• Digital media and marketing
• Accounting, finance, professional advisory
• Automotive industry – watch this space
• STEM (science, technology, engineering, maths)
• Information security
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WHERE ARE TOMORROW’S JOBS?
WHAT WE’LL COVER
Work style
• Hollywood model – where small expert teams are assembled to meet demand, then disbanded after completion.
• Contract and freelance to fill expertise gaps
• Working from home and “homing from work” –employee comforts
WHERE ARE TOMORROW’S JOBS?
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WHERE ARE TOMORROW’S JOBS?
WHAT WE’LL COVER
Skills / Expertise
• Companies will be looking for a balance of technical and creative skills
• Web-enabled tools (cloud computing) to collaborate
• Artificial intelligence, algorithms (big data)
• Analytics and use of statistical tools will be in high demand (testing, measuring and optimising digital channels)
• Digital marketing and customer experience
• Influencer engagement
• Videos and visuals
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WHERE ARE TOMORROW’S JOBS?
WHAT WE’LL COVER
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PERSEVERENCE
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WOMEN AS BUSINESS OWNERS
WHAT WE’LL COVER
• More female entrepreneurs introduce innovations (new products and services) in developed economies (GEM).
• Average age of business owner in Brisbane – 46 years
• % of female business owners in Brisbane – 35% (source: ABS).
• Female-owned businesses often outlast male-owned businesses in certain sectors/industries.
But…
• Fewer women (47.7 percent) than men (62.1 percent) believe they have the capabilities to start and run businesses (GEM).
• About three quarters of people made redundant in the GFC were men.
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TEENS AND ENTREPRENEURSHIP
WHAT WE’LL COVER
• 663,200 15 to 19-year-olds are employed nationally
• 98 per cent work an average of 19 hours a week for someone else.
• 3,700 are own account workers and work alone on average 13 hours a week
• 500 teens are employers and hire other staff, working an average 10 hours a week. (ABS)
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PLANNEDCHOICES
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Building my career capital
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ROLE MODELS - ENCOURAGEMENT
• Family and friends• Teachers, mentors• Public figures• Popular culture
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CIRCUMSTANCES - NECESSITY
WHAT WE’LL COVER
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PIVOT
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STEERING TOWARDS YOUR GOALS
WHAT WE’LL COVER
• Learn as much as you can about the field
• Work experience• Internships• Open days• Shadowing
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STEERING TOWARDS YOUR GOALS
WHAT WE’LL COVER
• Where do you want to be?• Have the right expectations
(finances and ego)
• Big vs small company• Specialist vs
generalist
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STEERING TOWARDS YOUR GOALS
WHAT WE’LL COVER
• Work on your personal brand
• How do you want others to see you?
• How do you want to be remembered?
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STEERING TOWARDS YOUR GOALS
• Building networks- What would your fans say about you?
⃝ Known to you or know of you
⃝ Well known
⃝ Good friends / colleagues –supportive of your cause
⃝ Cheerleader (advocate) – willactively support youunprompted on any occasion
• Source: performance strategies
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STEERING TOWARDS YOUR GOALS
WHAT WE’LL COVER
• Find a mentor• Can be
formal or informal
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STEERING TOWARDS YOUR GOALS
WHAT WE’LL COVERDevelop a personal board of directors
Personal development
Personal support
Balanced life
Influence and connections
Motivation
Knowledge and support
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FUTURE PROOFING YOUR SKILLS
WHAT WE’LL COVER
• You will be seen as an authority
• You will be a scare resource who will be in
demand
• You will have built career capital.
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LESSONS LEARNED
WHAT WE’LL COVER
FACING OUR FEARS EXTENDING OUR STRENGTHSEXPLORING OUR INTERESTS
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USEFUL LINKS
• acma.gov.au• jobsguide.gov.au• myfuture.edu.au• au.Hudson.com/salary-guides• abr.gov.au• coursera.org
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DEVELOPING YOUR CAREER PLAN
WHAT WE’LL COVER