creating your digital identity
TRANSCRIPT
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Your Digital Identity Because ‘Every One of You is a Media Company’ Gary Vaynerchuk
@garyvee
Ladies’ Lunch Series- Jan 2014 Tolagbe Martins @tolasol
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Ego-Surfing- A must
! Egosurfing (also Googling yourself, vanity searching, egosearching, egogoogling, autogoogling, self-googling) is the practice of searching for one's own name, pseudonym, or screen name on a popular search engine in order to review the results. (Sean Carton)
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Who are you online?
! So much of your identity is now about what can be found online.
! Your social networks are about much more than your ‘other life’
! This is how your ‘Loose Connections’ will find you and research you before making that first contact.
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Playing the Part
! Beginner ! LinkedIn-Formal
! Facebook- A social mixer (bridal shower/ dinner party)
! Twitter- a cocktail party – conversation series. You can mingle, interject and ENGAGE.
! Instagram- pictorial, infographic- great for creatives- great way to get show
! Intermediate ! YouTube/Vine/Keek- “Broadcast Yourself ” performance art,
the equivalent of giving a speech or presentation. Great for demos and practical work
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Resources & further reading
! http://www.marketingprofs.com/articles/2014/24104/personal-branding-trends-for-2014-part-1
! http://smallbiztrends.com/category/social-media
! http://www.bitrebels.com/category/social/
! http://www.fastcompany.com/