creating your own print ad. what is a print ad? examples
TRANSCRIPT
Creating Your Own Print Ad
What is a print ad?
Examples
Examples
Examples
Examples
Examples
Examples
Examples
Examples
Examples
Rule 1
Attract Attention. Nothing else matters unless you can do this. Have a headline and visual element that
makes people stop at your ad.
Rule 2
Appeal to the reader's interest or announce news.
Take the "you" point of view and tells readers how they will benefit from your product or service.
Rule 3
Communicate your company's exclusive advantage.
Answer the question: Why should the prospect pick your firm over a competitor's?
Rule 4
Prove your advantage. Use testimonials and statistics to convince
your target audience.
Rule 5
Motivate readers to take action such as a special
For example: free trial, a discount or a bonus.
Where I got this information
Excerpted from Start Your Own Business: The Only Start-Up Book You'll Ever Need, by Rieva Lesonsky and the Staff of Entrepreneur Magazine, © 1998 Entrepreneur Press
Read more: http://www.entrepreneur.com/article/21738#ixzz2mWi9K7Q6
http://www.buzzfeed.com/copyranter/the-15-most-creative-print-ads-of-the-year