creation+solution
DESCRIPTION
Graphic designer, HyunJung Kim's Protfolio.TRANSCRIPT
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creation+solutionPort fo l io_Hyunjung Kim
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creation+solution
Port fo l io_Hyunjung Kim
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introduction00
Portfolio _ Hyunjung Kim _ creation+solution
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01.
02.
03.
04.
05.
06.
07.
08.
09.
10.
pearl + clean
paper + sound
bamboo + speed
trell is + vineyard
spring + tension
bees + saving
sweet + branding
food + kitchen
asia + cooking
image + name
01 02 03 04 05 06 07 08 09 10
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pearl+clean
Portfolio _ Hyunjung Kim _ creation+solution Package 3 _ Thomas McNulty
06/07
01
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Create a brand that can work with skin care products and create a skin care product
line for company that is not associated with facial products.
Tiffany is one of the best jewelry brands in the world. Women always want beautiful
skin and they want to look nice. That is why they buy all different jewelers. Tiffany
makes skin care products by pearl. The pearl protects your skin and prevents aging.
Brand is high end skin care product. Bottle shape gives smooth feeling and the
colors a pearl shade of white of white and Tiffany blue.
Objective
Solution
Tiffany Skin Care _ products, display 01 02 03 04 05 06 07 08 09 10
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08/09
Portfolio _ Hyunjung Kim _ creation+solution Package 3 _ Thomas McNulty
> moodboard
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Tiffany Skin Care _ products, display 01 02 03 04 05 06 07 08 09 10
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Tiffany Skin Care _ products, display 01 02 03 04 05 06 07 08 09 10
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Tiffany Skin Care _ products, display 01 02 03 04 05 06 07 08 09 10
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Tiffany Skin Care _ products, display 01 02 03 04 05 06 07 08 09 10
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paper+sound
Portfolio _ Hyunjung Kim _ creation+solution Typography 3 _ Ariel Grey
16/17
02
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Create a promotion for paper company Gmund that will appeal to designers.
Choose vibe paper line from Gmund. My concept was vibration. It related to name
and the feeling of paper. The sound was hard to show each genres feeling. I used
sound wave lines and color. Sound wave helped to show bits and color gave feeling.
Objective
Solution
Vibe Paper Promotion _ brochure, swatch 01 02 03 04 05 06 07 08 09 10
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Vibe Paper Promotion _ brochure, swatch 01 02 03 04 05 06 07 08 09 10
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Vibe Paper Promotion _ brochure, swatch 01 02 03 04 05 06 07 08 09 10
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Vibe Paper Promotion _ brochure, swatch 01 02 03 04 05 06 07 08 09 10
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Vibe Paper Promotion _ brochure, swatch 01 02 03 04 05 06 07 08 09 10
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Vibe Paper Promotion _ brochure, swatch 01 02 03 04 05 06 07 08 09 10
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Vibe Paper Promotion _ brochure, swatch 01 02 03 04 05 06 07 08 09 10
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bamboo+speed
Portfolio _ Hyunjung Kim _ creation+solution Print 2 _ Roland Young
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03
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Create a brochure for a product that needs to be promoted in order to catch people’s
attention. The company needs the power of the audience.
Calfee Design Company make customized bikes. The company looks for lighter
and stronger material for bike body. They use bamboo which perfectly fit what
they want. Calfee find Africa has space for growing bamboo and African need
bikes for their life.
Objective
Solution
Calfee Company _ brochure 01 02 03 04 05 06 07 08 09 10
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Calfee Company _ brochure 01 02 03 04 05 06 07 08 09 10
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Calfee Company _ brochure 01 02 03 04 05 06 07 08 09 10
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Calfee Company _ brochure 01 02 03 04 05 06 07 08 09 10
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trellis+vineyard
Portfolio _ Hyunjung Kim _ creation+solution Package 3 _ Thomas McNulty
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04
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Create wine labels for two different price range. One highs end and one lower.
The Beringer vineyard is a beautiful vineyard in Napa. The house is one of the
oldest and biggest vineyard in Napa. People of all ages can easily enjoy their wine.
The higher price wine looks simpler with their old classic symbol. Lower price wine
also use classic symbol. However, it does not look too cheap.
Objective
Solution
Beringer Wine _ labels, box 01 02 03 04 05 06 07 08 09 10
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Beringer Wine _ labels, box 01 02 03 04 05 06 07 08 09 10
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Beringer Wine _ labels, box 01 02 03 04 05 06 07 08 09 10
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Beringer Wine _ labels, box 01 02 03 04 05 06 07 08 09 10
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Beringer Wine _ labels, box 01 02 03 04 05 06 07 08 09 10
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Beringer Wine _ labels, box 01 02 03 04 05 06 07 08 09 10
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spring+tension
Port fo l io _ Hyunjung Kim _ creat ion+solut ion Graphic Design 3 _ Reetz Laio lo Chaz
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05
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Create a spring season promotion for a TV channel. The promotion consists of
a TV manual, system guide and poster.
Bravo TV channel is an entertainment channel. Most shows challenge programs
like Runway Project, Chef, and Top Model. The channel had tension, it same as
spring time. Every thing is start and nature also tension for growing.
Objective
Solution
Bravo channel Promot ion _ manual , sty le guide 01 02 03 04 05 06 07 08 09 10
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Bravo channel Promot ion _ manual , sty le guide 01 02 03 04 05 06 07 08 09 10
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Bravo channel Promot ion _ manual , sty le guide 01 02 03 04 05 06 07 08 09 10
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Bravo channel Promot ion _ manual , sty le guide 01 02 03 04 05 06 07 08 09 10
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bees+saving
Portfolio _ Hyunjung Kim _ creation+solution Print 3 _ Kelly Conley
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06
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Create a magazine and promotional packaging.
Burt’s Bees is an “Earth Friendly, Natural Personal Care Company.” We create
natural, Earth-friendly personal care products formulated to help you maximize
your well-being and that of the world around you.
Objective
Solution
Burt’s bee _ employee magazine, packaging 01 02 03 04 05 06 07 08 09 10
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Burt’s bee _ employee magazine, packaging 01 02 03 04 05 06 07 08 09 10
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Burt’s bee _ employee magazine, packaging 01 02 03 04 05 06 07 08 09 10
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Burt’s bee _ employee magazine, packaging 01 02 03 04 05 06 07 08 09 10
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sweet+branding
Portfolio _ Hyunjung Kim _ creation+solution Package 4 _ Michael Osborne
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07
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Create the packaging and branding for a new retail store, Aero, being opened
by Target. Passion: chocolate line under Aero Signature.
HyunJung Kim, Kanako Mamiya, Darren Ng, Ashley Yoo.
A store with quality products at affordable prices with “target smarts”. To come
up with a branding a packaging solution for a new store created by target that
compete with Williams and sonoma and crate and barrel. To create both house
of brands and a branded house lines inside that store Aero.
Objective
Team members
Solution
Target _ brand packaging team assignment 01 02 03 04 05 06 07 08 09 10
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Target _ brand packaging team assignment 01 02 03 04 05 06 07 08 09 10
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Target _ brand packaging team assignment 01 02 03 04 05 06 07 08 09 10
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Target _ brand packaging team assignment 01 02 03 04 05 06 07 08 09 10
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food+kitchen
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08
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Target _ brand packaging team assignment 01 02 03 04 05 06 07 08 09 10
Create the packaging and branding for a new retail store, Aero, being opened
by Target. Aero signature: kitchenware.
HyunJung Kim, Kanako Mamiya, Darren Ng, Ashley Yoo.
A store wiht quality products at affordable prices wiht “target smarts”. To come
up wiht a branding a packaging solution for a new store created by target that
compete wiht Williams and sonoma and vrate and barrel. To create both house
of brands and a branded house lines inside that store Aero.
Objective
Team members
Solution
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Target _ brand packaging team assignment 01 02 03 04 05 06 07 08 09 10
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Target _ brand packaging team assignment 01 02 03 04 05 06 07 08 09 10
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Target _ brand packaging team assignment 01 02 03 04 05 06 07 08 09 10
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Target _ brand packaging team assignment 01 02 03 04 05 06 07 08 09 10
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asia+cooking
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09
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Target _ brand packaging team assignment 01 02 03 04 05 06 07 08 09 10
Create the packaging and branding for a new retail store, Aero, being opened
by Target. East: asian inspired food and drink.
HyunJung Kim, Kanako Mamiya, Darren Ng, Ashley Yoo.
A store wiht quality products at affordable prices wiht “target smarts”. To come
up wiht a branding a packaging solution for a new store created by target that
compete wiht Williams and sonoma and vrate and barrel. To create both house
of brands and a branded house lines inside that store Aero.
Objective
Team members
Solution
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Target _ brand packaging team assignment 01 02 03 04 05 06 07 08 09 10
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Target _ brand packaging team assignment 01 02 03 04 05 06 07 08 09 10
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Target _ brand packaging team assignment 01 02 03 04 05 06 07 08 09 10
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image+name
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10
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Objective
Ident i ty _ logo 01 02 03 04 05 06 07 08 09 10
Create the logo and identity for all the brand.
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Phantom Air
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Phantom Air
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Ident i ty_ logo 01 02 03 04 05 06 07 08 09 10
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Portfolio _ Hyunjung Kim _ creation+solution
Thanks
To my family and friends. Father, mother, sister
DOLtiger, friends in Korea, and America.
I love all....
To all my teachers. Mary Scott, Michael Osborne,
Thomas McNulty, Ariel Grey, Roland Young, Reetz
Laiolo Chaz, Kelly Conley, Christine George,
Claudia Middendorf.
To all my portfolio classmate. Courtney Boyle,
Bryan Chen, Nien-Yun Cheng, Sung-In Choi,
Scot Crisp, Clara Da Silva, Sali Golzari, Tran
Huynh, Claire Milligan, Darren Ng, Rika Putri,
Aaina Sharma, Linda Soelystio, Akiko Terasawa.
Bookbindery:
The Kye Printing and Binding
5851 Ocean View Drive.
Oakland, California 94618
Printing:
Chum’s Design and print
Photography:
HyunJung Kim
Title of Book:
creation+solution
Cover Stock:
Silver Arrestox
Text Stock:
Mohawk Premium with i tone
Fonts:
bodoni, akzidenz grotesk
Software:
Adobe photoshop, indesign, illustrator
©2010 All rights reserved.
No part of this publication can be reproduced
without express permission from HyunJung Kim.
colophon+thanks
School:
Academy of Art University,
School of Graphic Design
Name:
HyunJung Kim
Phone:
415_672_8008
email:
Instructor:
Mary Scott
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