in-print ideas

Morgan Crockettart director designer

website morgancrockett.comemail morgan.a.crockett@gmail.com

twitter @morgan_crockettphone 801.819.6902

Five Guys 1

Five Guys 2

Big IdeaIts sad that society manipulates burgers to achieve an unattainable idea of perfection.

Art Director: Morgan CrockettCopywriter: Taylor Crane

Five Guys 2

Five Guys 3

SPORTS TICKETSPrint a scratch-off ad on the back of sports tickets. As the images are revealed, the photo of the Five Guys burger isnt embellished.

View on iPadFive Guys PSA 30 seconds

International Peace Bureau 1

International Peace Bureau 2

Big IdeaEach person has a responsibility to do his or her part in creating peace and not just hoping for it.

Art Director/Copywriter: Morgan Crockett

International Peace Bureau 3

National Parks 3

Different print ads will be placed around the city providing vague coordinates.

Users can type the coordinates into their maps app and be guided to the interactive experiences.

Experiences are only understood through engaging with the eyehole.

OTHER EXECUTIONS

Grand Canyon: The person has to lean over a railing to look at the eyehole.

Yosemite: The person has to sit on a bike secured to a wall to interact with the experience.

Denali execution (pictured) placed in an obscure location.

National Parks 1

National Parks 2

Big IdeaPersuade people to visit National Parks by showcasing a treasure hunt of experiences.

Art Director: Morgan CrockettCopywriter: Taylor Crane

National Parks 2

National Parks 3

They are then encouraged to share a photo on Twitter, Facebook, or Instagram with the hashtag #HiddenView

As they are tweeted the pictures are then assembled on digital billboards forming giant mosaics of different national parks.

Hallmark 1

Hallmark 2

Big IdeaHelp people realize that a card could have said it better than a well-meaning yet awkwardly inappropriate comment.

Art Director: Morgan CrockettCopywriter: Aaron Doria

Hallmark 3

Art Director/Editor: Morgan CrockettCopywriter: Aaron Doria

View on iPad

View on iPad

The Surgery 38 seconds

Off to War 51 seconds

Costco Optical 1

Costco Optical 2

Big IdeaHow bad does it have to get before you feel the need to get an eye checkup?

Art Director: Morgan CrockettCopywriter: Laura Coalwell

Costco Optical 3

Graphic Design 1

The Soup Kitchen | Dining

soups and sandwiches

SouptheKitchen

W A T E R C O O L E RG R O U P

MADTechMedia and Data Technologiesdigitizingyourworld.com

LOGO DESIGNS

Graphic Design 2

A type specimen book designed to include elements of a paper swatch-book. Showcases the depth and usability of the classic typeface, Bodoni.

An app design for pizza delivery guys to make their job easier and more efficient.(View on iPad)

Graphic Design 3

FEATURES

DEPARTMENTS

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ALFONZOS SHOP

WINE OF THE CENTURIES

CINQUE-TERRA, ITALY

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The Great Escape

Without Flour

The Perfect Pizza

Bridges

Chefs From Around the World

10 Places Before You Die

Losing Control

Delectable Treats

Where Have You Been?

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MAY 2012 // FOOD&TRAVEL // 17

FOODTRAVEL

and

The waves slap against the rocks, even splash me a little, and then swish away. The mu-sic that the ebb and flow makes gives me the sensation of rock-ing back and forth with it. In front of me, little boats painted in priv-mary colors shimmy against the harbors

shore. Their gem-like reflections dance on the waters serene and tantalizing surface as the moons reflection plays with my mind. In the background, chil-dren laugh and play on the beach or shriek as they jump from the high rock behind me. Once in a while, the

by

Cynthia Black

MAY 2012 // FOOD&TRAVEL // 55

ITALYCINQUE-TERRA

Im sitting on a rock. The sun heats my face. The warmth penetrates my body from the sun above and the rock below.

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MAY 2012 // FOOD&TRAVEL // 57

SPLASH THE WAVES AGAINST THE

ROCKS

Redesign of the magazine, Food and Travel.

FOODTRAVEL

and

Cinque-Terra culinary getaway

Top 10pasta places

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MAY 2012 // FIVE DOLLARS // ISSUE 233

Title page.pdfCreative Book Morgan Crockett.pdf