creative brief - board of directors elections
TRANSCRIPT
The SAIT Students’ Association (SAITSA) is student owned, operated, and self-
sustaining. Since 1922, its has represented the students of SAIT Polytechnic by
acting as the voice of the student body, within the institution and externally.
SAITSA brings awareness about student issues, organizes events and provides
resources for students. All of the association’s activities and services are
designed to meet the unique needs of students.
SAITSA supports a campus which contributes to the well-being and success of
all students by cultivating a community where they are inspired to learn, lead
and be exceptional.
Background
The governing body of the SAITSA provides strategic direction for the
organization. It is composed of 20 members elected for a one calendar year
term. Four of these members are Executives, elected in the winter semester.
Fifteen of these members are student representatives elected in the fall
semester.
The board is responsible for overseeing “student affairs and the promotion of
the general welfare of the students consistent with the purposes of the public
post-secondary institution” as outlined in the Post-Secondary Learning Act
legislated by the Province of Alberta.
Board of Directors (BOD)
• Have a minimum of 10 individuals register for a one-on-one mentorship program by January 2017.
• Increase guest attendance at BOD monthly meetings to 2 guest per meeting for a total of 10 meetings.
• Increase number of BOD candidates-in-contention to 25 by September 22, 2017.
• Improve voter turnout rate for fall election to 12% by October 6, 2017.
OBJECTIVES
Giving students tremendous opportunity for personal and
professional growth.
VALUE PROPOSITION
SUPPORTING OUR PROMISE
Twelve (12) months to complete— September 2016 to September 2017
• “BOD Orientation Ambassadors” — September 2016
• “Meet Your Board” events (Bowl with Your Board, Battle of the Boards)— October 2016 through April 2017
• Release of “SAITSA Welcome” acceptance brochure— January 2017
• Orientation event for SAITSA Friendlies — February 2017
• Orientation event for SAITSA Friendlies — May 2017
• Assembly and distribution of “SAITSA Friendlies Promo
Pack”— July to August 2017
• Release of student bulletin emails— August 2017
• “BOD Orientation Ambassadors” — August 2017
• “Meet Your Board” events— August & September 2017
• “Campaign Bootcamp” event— September 2017
• Post-mortem evaluation– November 2017
TIMING & PARAMETERS
• The Gateway Restaurant & Bar
• The Odyssey Coffeehouse
• The Station Market & Station
Market Express
• SAITSA Seconds
• SAITSA Catering
• SAITSA Food Bank
• SAITSA Lockers
• SAITSA Student
Support Centre
• SAITSA Cares
• SAITSA Publications
• microwaves
• student judicial affairs
• student clubs
• concerts and events
Services & Businesses
Geographic
SAIT Campus
∗ Primary target schools:
⋅ Business
⋅ Construction
⋅ Hospitality & Tourism
⋅ MacPhail School of Energy
∗ Secondary target schools:
⋅ Information & Communications Technologies
⋅ Health & Public Safety
⋅ Manufacturing & Automation
⋅ Transportation
Behavioral
∗ Seeks new experiences
∗ Actively seeking opportunities—
⋅ to network, meet new people, make new friends
⋅ to gain leadership experience, volunteering experience
⋅ to develop interpersonal skills
∗ Concerned and involved with social
justice issues
∗ Interested in making a difference in the
community
∗ Some awareness and knowledge of
SAITSA and its services
Psychographic
∗ Action oriented, visionary, a leader
in social groups.
∗ An organized individual who thrives
on activating and initiating ideas,
and being recognized for their
accomplishments; an influencer
∗ Possesses loyalty and conviction to
causes for the greater good.
∗ Values giving back: volunteers or
takes part in community events
Demographic
∗ Age: 18-35
∗ Gender: any
∗ Ethnicity: any
TARGET MARKET
• Real-world board experience
• Enhanced transferable career skills— interpersonal communication, teamwork, project management, etc...
• Ongoing professional development coaching depending on what type of skills the individual seeks to develop
• Connection to a professional contact network for job references
• Opportunity to apply for scholarships & awards recognizing extracurricular benefit
• Provides a sense of purpose and connection to the campus community
• Increased knowledge, self confidence, and self-esteem
Improved growth in social and relationship skills
TANGIBLE ALTRUISTIC
CREATIVE BRIEF for Board of Directors Elections