creative commons: affiliate network, metrics, and case studies

58
Creative Commons: Affiliate Network, Metrics & Case Studies Michelle Thorne International Project Manager

Upload: michelle-thorne

Post on 15-Jan-2015

834 views

Category:

Technology


2 download

DESCRIPTION

Presentation given at CC Montreal Salon. More info: http://creativecommons.org/International http://wiki.creativecommons.org/Metrics http://wiki.creativecommons.org/Case_Studies Unless otherwise noted, this presentation is under CC BY 3.0 Unported. Please note images in this presentation may be under other licenses. See Slide 56 for details.

TRANSCRIPT

Page 1: Creative Commons: Affiliate Network, Metrics, and Case Studies

Creative Commons: Affiliate Network, Metrics & Case Studies

Michelle ThorneInternational Project Manager

Page 2: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 3: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 4: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 5: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 6: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 7: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 8: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 9: Creative Commons: Affiliate Network, Metrics, and Case Studies

is a nonprofit organization

Page 10: Creative Commons: Affiliate Network, Metrics, and Case Studies

What: Increase the amount of creative works in the commons

How: Free, easy-to-use legal tools to grant copyright permissions in creative work

Who: 30 employees, over 200 affiliates in 72 jurisdictions, and millions of creators around the globe

Page 11: Creative Commons: Affiliate Network, Metrics, and Case Studies

Why use CC licenses & how?

Page 12: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 13: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 14: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 15: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 16: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 17: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 18: Creative Commons: Affiliate Network, Metrics, and Case Studies

CC Affiliate Network

Page 19: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 20: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 21: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 22: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 23: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 24: Creative Commons: Affiliate Network, Metrics, and Case Studies

3 Layers

Page 25: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 26: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 27: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 28: Creative Commons: Affiliate Network, Metrics, and Case Studies

<span xmlns:cc="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/">

<span rel="dc:type" href="http://purl.org/dc/dcmitype/Text" property="dc:title">My Book</span> by <a rel="cc:attributionURL" property="cc:attributionName" href="http://rejon.org/my_book">Jon Phillips</a> is licensed under a

<a rel="license" href="http://creativecommons.org/licenses/by/3.0/lu">Creative Commons Attribution 3.0 Luxembourg License</a>.

<span rel="dc:source" href="http://deerfang.org/her_book"/>Permissions beyond the scope of this license may be available at <a rel="cc:morePermissions" href="http://somecompany.com/revenue_sharing_agreement">somecompany.com</a>.

</span>

Page 29: Creative Commons: Affiliate Network, Metrics, and Case Studies

Metrics

Page 30: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 31: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 32: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 33: Creative Commons: Affiliate Network, Metrics, and Case Studies

Research Challenges:

Analysis of license usage by language, region

Changes in licensing preference over time, across geography

Measuring welfare impact of Creative Commons

Economic value of sharing

Harmonizing copyright tools across multiple jurisdictions

...

Page 34: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 35: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 36: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 37: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 38: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 39: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 40: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 41: Creative Commons: Affiliate Network, Metrics, and Case Studies

Source:

“A week after the album's release, the official Nine Inch Nails site reported over 750,000 purchase and download transactions, amassing over US$1.6 million in sales.”

http://en.wikipedia.org/wiki/Ghosts_I-IV#cite_note-tribune-12

Page 42: Creative Commons: Affiliate Network, Metrics, and Case Studies

Source:

“Pre-orders of the $300 'Ultra-Deluxe Limited Edition' sold out in less than three days of its release.”

http://en.wikipedia.org/wiki/Ghosts_I-IV#cite_note-13

Page 43: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 44: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 45: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 46: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 47: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 48: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 49: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 50: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 51: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 52: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 53: Creative Commons: Affiliate Network, Metrics, and Case Studies

>90Mill Imgs

Page 54: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 55: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 56: Creative Commons: Affiliate Network, Metrics, and Case Studies

BY SA:

Fritzinghttp://fritzing.org

Arduinohttp://arduino.cc/

The defence rests, Steve Punterhttp://www.flickr

.com/photos/11051496@N00/3238629251/

BY NC ND:

The World for Barack Obama (Mosaic Illustration), tsevis

http://www.flickr.com/photos/tsevis/2979281431/

Wild Card, SlinkyDragonhttp://www.flickr

.com/photos/26097244@N02/2548935726/

BY:

Planet Manama, jdl_deleonhttp://www.flickr.com/photos/21386962@N05/3316175652/

Blender http://www.blender.org/

BY NC:

Charles Darwin for Time Magazine, tsevis http://www.flickr.com/photos/tsevis/3288860652/

BY NC SA:

Pamoyohttp://pamoyo.com

Ronen Kadishinhttp://www.ronen-kadushin.com/Open_Design.asp

Replicating Rapid-Prototype Ethan Heimhttp://www.flickr.com/photos/ethanheim

Attribution

Page 57: Creative Commons: Affiliate Network, Metrics, and Case Studies
Page 58: Creative Commons: Affiliate Network, Metrics, and Case Studies

Creative Commonshttp://creativecommons.org

Case Studieshttp://wiki.creativecommons.org/Case_Studies

Metricshttp://wiki.creativecommons.org/Metrics

[email protected]