danish school of media and journalism

OVERVIEWIn the first part of the semester the students learn to generate strong ideas for TV and digital, with an emphasis on idea and creative strategy – students are taught to communicate a simple message in the most engaging and entertaining way for television. The students are then taken through the process of mak-ing a professional TV ad, considering decisions an Art Director has to make during the different production phases. The course also offers an introduction to After Effects, Final Cut and various film and editing tech-niques, which allow the students to produce their own TV commercials. In ‘Digital Concepts’ the students learn to develop concepts for mobile and integrated digital media. They learn to connect digital and offline media and maximize possibilities in earned media and PR, thus gaining a greater understanding of creating fully integrated concepts. Furthermore, the course focuses on the strategic knowledge that the students have developed from the beginning of the semester and offers more in-depth training in the creation of strong integrated concepts for brands.

COURSE AIMSAs a result of this semester you can achieve the following

• Generating creative strategies for advertising campaigns

• Generating strong ideas for broadcast, viral and social media

• Executing TV concepts and other moving media ideas in After Effects and Final Cut

• Experience the production process through different stages as an Art Director

• Creating solutions for a variety of digital platforms• Building a bridge between online and offline

solutions

Creative Communication

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dAnISh SChOOl Of MEdIA And jOURnAlISM

dURAtIOn: 1 semesterStUdy MOdE And CREdItS: Full-time, 30 ECTSCOURSE StARt: Mid August

lEVElAdvanced undergraduate. AdMISSIOnWe offer up to 8 places for international students, mainly from partner institutions of DMJX and about 18 places to our national students.

hOW tO ApplySee www.dmjx.dk/international for application form, international partners, study culture and study hand-book.

dEAdlInE fOR ApplICAtIOn1 April.

fURthER InfORMAtIOn www.dmjx.dk/international

COURSE CREdItS

Strategy & Campaign 5 ECTS

TV Concepts 5 ECTS

Digital Concepts 1 5 ECTS

Digital Concepts 2 5 ECTS

Cross Media 1 5 ECTS

Cross Media 2 5 ECTS

tOtAl for one semester full course load 30 ECtS

CreativeCommunication

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