J E F F M A C H A R Y A S

P O R T F O L I O o f C R E A T I V E S E R V I C E S

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Jeff Macharyas | Creative Services

Thank you for reviewing my portfolio presentation. In these pages are some creative solutions I have had the privilege to be part of.

This is not solely a design portfolio—there is a back-story behind each example, all involving a variety of tasks. Often, I was responsible for project management, vendor coordination, procurement, scheduling, file prep, and writing, as well as the design. Some consisted only of print or only digital, but many crossed several media. I understand that no matter the project’s intention, it may be used for other purposes—a magazine becomes an epub, a book becomes a direct mail promotion, a logo becomes an animated web banner. I am always prepared and adaptable to any situation.

To get all the parts of a project to work together can be quite challenging. I know that no project stands on design alone—to be effective it must be correct, on time, within budget and have clear expectations. I am aware that great projects are not created by just one individual. There are many people involved throughout the process who contribute and work together.

One must be mindful that every action has an impact on others. Fortunately, with open communication, clear instructions, and mutually agreed upon conclusions, we can all come together to create great things.

Thank you for giving me this opportunity to share my work with you.

Jeff Macharyas*

Learn more at: www.macharyas.com*Pronounced: Muh-sha’-riss (it’s Hungarian)

Specialties

• Marketing• Graphic design• Web design• Publishing processes• Concepts• Publication design• Project management• Online communications• Advertising• Team management• Vendor relations• Account management• Writing• Proofreading/QC• Press checks• File prep

Software/Systems

Adobe Creative Cloud 2014• InDesign• Dreamweaver• Photoshop• Edge Animate• Illustrator• Acrobat

Microsoft Office• Word• Excel• PowerPoint• Access

FTPCRMCSS/HTMLPC/Mac OSXMobile devicesSocial MediaAutoCAD

Selling Power Live!Packaging design

Project managementInsert design & developmentPrint & bindery management

Audio & visual proofingAudio, print, packaging production

Mailing & distribution

Innovative package design & production

Selling Power Live!* was a successful audio magazine produced on cassette and CD. My job was to get the product out every month.

I refined the components and reduced the cost by more than half, ensured that no

additional postal charges were incurred (I learned by scouring the Domestic Mail

Manual) and improved the cost, quality and deliverability to such an extent that one of

my vendors offered me a job because: “You are beating us up on cost and we can’t figure out how you are doing it.” Selling Power Live!

received a Best New Audio award from the Audio Publishers Association.

* Selling Power Live! was published by Personal Selling Power,

Fredericksburg, Virginia

Today’s Campus magazineMagazine designPublication managementAd design & productionPrint & bindery managementEditorial proofing & managementOnline re-purposingMailing & distributionRebranding

What does Greentree Gazette mean?*

Today’s Campus was originally titled The Greentree Gazette. I convinced the publisher that Greentree Gazette did not advance the mission statement (the business of higher education) and developed a name that better reflected the audience. Hired for contract, I so impressed them with my skills that they offered me a full-time position. I improved the quality and cost of the magazine, helped launch The Student Loan Buying Guide, and began a subscription renewal program. The economy of 2008 hit the student loan and banking industries very hard and advertisers pulled out, forcing the company to close.* The publisher was from Greentree, Pennsylvania

“Please help us!”My sales rep from Banta* asked me to take on the design and production of The American Spectator because the job wasn’t getting done right. I met with the publisher and contracted as the art director for four years. I found ways to improve the process and kept costs down. In fact, when an affordable image for a cover (see opposite page) couldn’t be found, I made a gag from some money and had my wife take a picture of me to illustrate the theme. Sometimes you just gotta step right into the project to get it done. * Banta (Kansas City) is now part of RRDonnelley

The American SpectatorMagazine designPrint production

Subscription designInsert design

Ad designCover model

OnHPatrOl magazineMagazine designPublication productionBook design & productionVendor managementProofreadingTech support & troubleshootingAward-winning magazine design

“I can’t do this without you.”

I received a call out of the blue from the former editor of The American Spectator. She just started with the USO* to get their new publication, onHpatrol, launched. The ad agency they were using was too expensive and could not perform the task adequately. Amy implored me to do “just one issue” to get it going. I was the art director of onHpatrol for four years, through two editors. We won several Mercury and Excel Awards. I also worked on books, brochures, program guides, challenge coins, and many other projects.* United Services Organization, Arlington, Virginia

safeHands & close-upPackaging designPOP displaysLabelsFacebook graphicsWeb graphicsDispensers

Clean Packaging

One of my co-workers from a previous job became the sales and marketing director for a hand sanitizer company. She was working with a designer, but he just wasn’t getting the job done. She called me, and ever since I’ve been designing bottles, counter displays, dispensers, Facebook graphics, labels, and just about anything a company needs to market their product. Additionally, I was called upon by an associate of theirs to develop a look for a new product they were developing.

BooksBook designBook productionISBN & barcodesVendor managementProofreadingEbook productionChapter, index, TOC control

“Help me publish my book!”*

Book design is a challenging and very rewarding project to undertake. The first challenge is to educate the author on page numbering, front matter, back matter, etc., then determine the optimal number of pages, solicit RFPs, procure an ISBN and a barcode and make sure everything is perfect from the front cover to the back cover. I’ve worked on book design and production for several organizations, including The American Spectator, Randi Meyer, Kay Rutherford, and others.* Randi K. Meyer, Catastrophe Adjuster

“Make me a website. By Monday.”Although I am a champion of print, I earned certifications in HTML, eMarketing and a graduate certificate in Social Media Marketing from Rutgers University and have continued to hone my skills, learning advanced techniques in Dreamweaver, Edge Animate, HTML, CSS, etc.* I’ve worked on many websites and use each project as a learning tool to improve my skills. I have realized the importance of responsive layout, web typography, social media integration, and just plain usability. * As an Adobe Creative Cloud subscriber, I have access to all Adobe programs and I learn to use them via Lynda.com, YouTube tutorials, and trial & error

Website design & productionWebsite designSocial media & blogsWebsite managementContent developmentHTML5, CSS3Responsive designWeb fontsAdobe Edge AnimateAdobe Dreamweaver CC

Logos, posters, newspapersWebsite design & productionLogo designNewspaper design & productionPoster designBrochure design & productionPostcard design & productionDirect mail design & productionPhoto retouchingIllustrationWriting, editing & proofreading

“Hi, it’s Simone Butterfly.”

I’ve been fortunate to work on a variety of projects, from logos, to CD covers, to newspapers, and more. One of my favorites has been Simone Butterfly, aka Mariessa Tyrrell.* I was contacted years ago to produce a magazine mock-up for Simone, but over the years, I’ve done postcards, websites, databases, logos—you name it. I’ve also produced posters, logos, and a host of other print and digital work for many people. Each new project allows me the opportunity to use my skills and experience and to learn more. * Mariessa Tyrrell is a trademark lawyer in Washington, a DC Fashion Commissioner, a blogger and many other things. She has been an inexhaustible source of fun projects.

J E F F M A C H A R Y A S

P O R T F O L I O o f C R E A T I V E S E R V I C E S

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