creative design for demand-led services
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National Council for Voluntary Organisations
Sustainable Funding Project
PM 3
Creative design for demand-led services Chair: Olof Williamson, Sustainable Funding Manager, NCVO
National Council for Voluntary Organisations
Sustainable Funding Project
Jo Summers Director of Operations, P3
National Council for Voluntary Organisations
Sustainable Funding Project
Ré DubhthaighDesign Associate, Design Council
Creative design for demand-led services ?Ré Dubhthaigh28 November 2012
The evolving context of design
Design is…
Design is…
Design is…
Being human centred & collaborative
Being visual Being iterative
Design is…
Being human centred & collaborativeidentifies opportunities by spending time with people
Being visualaids understanding of problems and solutions
Being iterativereduces risk by testing and evolving before roll out
Design is…a framework to innovate
The development of an idea
The development of an idea
The development of an idea
Being human centred & collaborativeBeing human centred & collaborative
Being visualBeing visual
Being iterativeBeing iterative
The development of an idea
Being human centred & collaborativeBeing human centred & collaborative
Being visual
Being iterative
Rich insight can be found at the edges
Range(Power users)
Range(Rejecters)
Core(Majority)
The development of an idea
Being human centred & collaborative
Being iterative
Being visualBeing visual
“Quadruped. Graminivorous. Forty teeth, namely twenty-four grinders, four eye-teeth, and twelve incisive. Sheds coat in the spring; in marshy countries, sheds hoofs, too. Hoofs hard, but requiring to be shod with iron. Age known by marks in mouth.”Charles Dickens – Hard Times
The development of an idea
Being human centred & collaborative
Being visual
Being iterativeBeing iterative
Prototyping
“Designers manage risk by trying things out quickly and cheaply (they call it prototyping)”
Prototyping
The development of an idea
Being human centred & collaborativeBeing human centred & collaborative
Being visualBeing visual
Being iterativeBeing iterative
Thank you!