WHO ARE WE ?

SMALL WITH EXCLUSITIVITY

We are a small team of young creatives who possess diverse and convergent thinking. Blending with Asian and Western perspectives brings unique and compelling solutions to our clients.

We specialize in discovering and articulating the most powerful contents that resonate deeply with your business goals and audience.

We are here to listen and help you achieve the success.You’re smart. We’re smart. That should do it!

HOW CAN WE HELP YOU?

YOUR GOAL IS OUR TASK

To identify the target audience and get them into the casinos and hotels fast.

To make things happen for immediate results in 2013

Drive more traffic to the Caesar Entertainment properties

CAESAR PALACE HARRAH’S HORSESHOE

• A full-service hospitality and entertainment

• Luxurious architecture and experience

• A full-service hospitality and entertainment• Luxurious and modern• Famous for its tropical pool oasis

• A full-service casino• Professional gamble• Host many business functions

Tourist B+ class

25-45s

Young adultsB+ class

Adults with teen spirit

25-40s

Sociable B+ class

30-55s

Adults

GamblerEXCITEMENT

HOW TO TALK TO THEM?

WHAT IS INSIDE THEM ?

For a human aged 18 or more years, a normal resting heart rate is between 60-100 beats per minute.

Factors that can influence the beats of heart rate are:

EmotionActivity level

Fitness level

Air temperature Body size

Body position

FROM INSIDE TO INSIGHTS

“…I’m having a heart attack…”

“…Try to play poker and wait for your opponent to call when you have a good hand, that usually get mine around 140 bpm…”

“…I mean if I have a huge hand, I’m gonna probably go crazy on the inside and try to burst out into frenzy…”

My heart beats at the same rate almost everyday that I don’t feel it is actually beating anymore. I live my life in such a lifeless event. I need to BECOME ALIVE again…

Inside Insights

Emotions

Heart beat rate

Excitement

Frenzy

HOW TO TELL THEM?

GET

WHO

TO

BY

Young adults and adults. 25-45s of age. B/B+ class. Predominantly male.

They have routine lives that they sometimes feel bored and need some refreshment. They need to feel alive again.

To visit one of Caesar Entertainment properties, mainly Caesar Palace, Harrah’s, and Horseshoe.

Trigger their emotion and provide incentives for action.

WAY FORWARD

CREATIVE EXECUTION

TVCThematic

Print ad

Outdoor

MobileApplication

SocialNetwork

Create awareness

Strengthen awareness

Spread brand news

Create engagement

Event31.12.12

THEMATIC TVC

http://www.youtube.com/watch?v=7eFn8Cgcx8g

31.12.2012

11:59 PM

31.12.201211:59 PM

REFERENCE

Becoming alive

http://www.youtube.com/watch?v=bKtvDv7eykg

PRINT AD

MOBILE APPLICATION

OUTDOOR

EVENT

Event Reference

http://www.youtube.com/watch?v=24J2VTSzcKE

CREATIVE EXECUTION

Create awareness

Strengthen awareness

Spread brand news

Create engagement

Event31.12.12

Recommendation

• Each brand can adapt the TVC to show the highlights of each brand. But the adaptation needs to include the heartbeat sound and the same end scenes.

• The lucky draw event should be held periodically to reinforce the message and boost the traffic.

• Partner with the Tourism authority of each country.

Q & A

THANK YOU