creative hiring tactics along the candidate journey [webcast]

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Creative Hiring Tactics Along The Candidate Journey February 24, 2016

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Page 1: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Creative Hiring Tactics

Along The Candidate Journey

February 24, 2016

Page 2: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Welcome to

“Creative Hiring Tactics Along The Candidate Journey”

The webcast will start momentarily.

Grow your business with

LinkedIn Talent Solutions

Request a demo

bit.ly/contacttalentsolutions

ADVERTISE your open jobs

With

Work With Us Ads

2

BUILD your brand

with

Career Pages

3

POST your Jobs

with

Job Slots

4

FIND top candidates

With

Recruiter

1

Page 3: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Sankar Venkatraman

Global Product Evangelist

Linkedin.com/in/sankarvenkatraman

Suzanne Tran

Sr. Marketing Manager

Linkedin.com/in/suztran

Hi! It’s nice to meet you.

Page 4: Creative Hiring Tactics Along The Candidate Journey [Webcast]

It starts with LinkedIn Network

Member insights power the value we provide to you

CONNECT STAY INFORMED ADVANCE CAREERS

Page 5: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Growing global network by the numbers

Members

414M + Members per second

>2 New Traffic to LinkedIn

from mobile devices

57%

Page 6: Creative Hiring Tactics Along The Candidate Journey [Webcast]

414M+ LinkedIn members are the source for talent

Awareness of companies

doing relevant work

Engaging and growing their

professional network

Considering and applying to

job opportunities

And as members engage on the platform, they create the value that we deliver to you

CONNECT STAY INFORMED ADVANCE CAREERS

Page 7: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Today’s Agenda

#hiretowin

You’ll learn:

1

About the

candidate journey

(4 stages)

2

Candidate insights

& pain points

(at each stage)

3

Recruitment / hiring

tactics at each stage

(with examples)

4

How to use

LinkedIn hiring tools

(free + paid)

Page 8: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Are you presenting at a breakout session?

Make sure your title slide is the right color.

To swap the slide master...

On the View tab, click Normal.

In Normal View, in the thumbnail pane on the left, click the slide

that you want to apply a layout to.

On the Home tab, click Layout, and then select the layout that

you want.

Keynotes &

general

sessions

Innovation

breakout track

Data & Metrics

breakout track

Talent Brand

breakout track

Talent

Management

breakout track

Leadership &

Strategy

breakout track

Pipeline &

Recruitment

breakout track

title title title title title title title

The Candidate Journey.

What is it?

1

The 4 stages in a candidate

journey

2

Insight about targeted

candidates at each stage

3

Recruitment / hiring

tactics at each stage

(with examples)

4

How to use LinkedIn’s

free and paid hiring tools

Page 9: Creative Hiring Tactics Along The Candidate Journey [Webcast]

What is a Candidate Journey? The experiences that job seekers and candidates go through throughout their job hunting.

• Exploring channels to find

and learn about opportunities

and general information.

Page 10: Creative Hiring Tactics Along The Candidate Journey [Webcast]

What is a Candidate Journey? The experiences that job seekers and candidates go through throughout their job hunting.

• Exploring channels to find

and learn about opportunities

and general information.

• Candidate interest is piqued

and prompts them to conduct

further research about your

company and opportunities.

Page 11: Creative Hiring Tactics Along The Candidate Journey [Webcast]

What is a Candidate Journey? The experiences that job seekers and candidates go through throughout their job hunting.

• Exploring channels to find

and learn about opportunities

and general information.

• Candidate interest is piqued

and prompts them to conduct

further research about your

company and opportunities.

• Your recruitment marketing

efforts have been successful and

the candidate has made the

decision to apply to your job.

Page 12: Creative Hiring Tactics Along The Candidate Journey [Webcast]

What is a Candidate Journey? The experiences that job seekers and candidates go through throughout their job hunting.

• Exploring channels to find

and learn about opportunities

and general information.

• Candidate interest is piqued

and prompts them to conduct

further research about your

company and opportunities.

• Your recruitment marketing

efforts have been successful and

the candidate has made the

decision to apply to your job.

• Finally, the candidate has

accepted the offer and has

been hired.

Page 13: Creative Hiring Tactics Along The Candidate Journey [Webcast]

57%

Discovery = Awareness

Attraction = Research

Application = Desire

Hired = Decision

Candidate journey

Page 14: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Are you presenting at a breakout session?

Make sure your title slide is the right color.

To swap the slide master...

On the View tab, click Normal.

In Normal View, in the thumbnail pane on the left, click the slide

that you want to apply a layout to.

On the Home tab, click Layout, and then select the layout that

you want.

Keynotes &

general

sessions

Innovation

breakout track

Data & Metrics

breakout track

Talent Brand

breakout track

Talent

Management

breakout track

Leadership &

Strategy

breakout track

Pipeline &

Recruitment

breakout track

title title title title title title title

Candidate Insights & Pain Points

1

The 4 stages in a candidate

journey

2

Insight about targeted

candidates at each stage

3

Recruitment / hiring

tactics at each stage

4

How to use LinkedIn’s

free and paid hiring tools

Page 15: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Candidate Insights & Pain Points Candidate Journey Map

Emotional level

Page 16: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Candidate Insights & Pain Points Candidate Journey Map

Emotional level

Page 17: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Candidate Insights & Pain Points Candidate Journey Map

Emotional level

Page 18: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Candidate Insights & Pain Points Candidate Journey Map

Emotional level

Page 19: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Candidate Insights & Pain Points Candidate Journey Map

Emotional level

Page 20: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Candidate Insights & Pain Points Candidate Journey Map

Emotional level

Page 21: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Candidate Insights & Pain Points Candidate Journey Map

Emotional level

Page 22: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Are you presenting at a breakout session?

Make sure your title slide is the right color.

To swap the slide master...

On the View tab, click Normal.

In Normal View, in the thumbnail pane on the left, click the slide

that you want to apply a layout to.

On the Home tab, click Layout, and then select the layout that

you want.

Keynotes &

general

sessions

Innovation

breakout track

Data & Metrics

breakout track

Talent Brand

breakout track

Talent

Management

breakout track

Leadership &

Strategy

breakout track

Pipeline &

Recruitment

breakout track

title title title title title title title

Recruiting & Hiring Tactics

1

The 4 stages in a candidate

journey

2

Insight about targeted

candidates at each stage

3

Recruitment / hiring

tactics at each stage

4

How to use LinkedIn’s

free and paid hiring tools

Using LinkedIn’s Free and Paid Hiring Tools

Page 23: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Recruiting & Hiring Tactics Discovery Stage Ideas

Emotional level

1

2

3

Start by posting your job on job boards

• LinkedIn Job Slots (bit.ly/LNKDjobslots)

• LinkedIn Job Posts (bit.ly/LNKDjobpostings)

Build a informative job description

• Guide (bit.ly/7jobdescriptiontips)

• Checklist (bit.ly/2016_SMB_Toolbox)

Leverage your employee’s network

• Work with Us Ads (bit.ly/LNKDWWUads)

Free

Paid

Paid

Page 24: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Improve Your Job Description Use checklists and guides to ensure you have an informative job description

A resource full of tips and tricks to help you build an

irresistible job description

7 Tricks for an Irresistible Job Description

1

A resource full of checklists, templates, tips,

and more!

The Ultimate Hiring Toolbox (2016)

http://bit.ly/7jobdescriptiontips http://bit.ly/2016_SMB_Toolbox

Free

Page 25: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Job Slots vs. Job Posts Post your job and automatically recommend the right job to the right candidate

Job Posts

Job Slot Job Post

Promote unlimited jobs in 1 “slot” for any

amount of time within 12 months. Unlimited

edits and interchangeable jobs.

Promotes just 1-job posting with minimal

modifications. Post for 30-days.

Posting time Up to 12 months 30 days

Interchangeable jobs posting X

Data ownership (personal vs. company account)

X

Cost $1500 / Job Slot (more cost efficient)

$200 - $500 / Job Post

2

Paid

Page 26: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Job Posts & Job Slots Post your job and automatically recommend the right job to the right candidate

2

Target top candidates Harness all the power of LinkedIn’s data to promote your

jobs to just the right candidates.

Feature Jobs on homepage Attract new prospects with personalized job postings

qualified candidates will see right on their homepages.

Feature Jobs on Career Page Get the word out about great new jobs on your company’s

Career Page so prospects can easily find your jobs.

Paid

Page 27: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Feature Jobs on Jobs homepage Get the word out about great new jobs on your

company’s Career Page so prospects can easily find

their way to you.

Reach candidates in their inbox Want to take your job posts further? Amplify your reach

by contacting the right candidates right in their inbox.

Promote Jobs in LinkedIn Search App Then, get the visibility you need in the LinkedIn Job

Search App - so you’re sure to be seen by candidates

who are actively searching for jobs.

Job Slots and Posts 2

Paid

Page 28: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Work With Us Ads Leverage your employee’s network & attract more top talent to your

company by putting job ads right on your employees LinkedIn profiles

1 2

3

Get seen when candidates research or connect with

one of your employees.

Reach passive talent based on action

Displaying personalized job ads to every viewer. 50x higher click-through rate compared to traditional

ads, driving interested professionals to your jobs,

Career Page, and other destinations

Feature your most relevant jobs Strengthen your talent pipeline

3

Paid

Page 29: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Recruiting & Hiring Tactics Attraction Stage Ideas

Emotional level

1

2

3

Promote content that showcases your culture

• Company Page (bit.ly/createacompanypage)

• Career Page (bit.ly/LNKDcareerpages)

Post updates regularly

• Status Update (bit.ly/About_Company_Updates)

• Sponsored Updates

Find and message the right candidates

• Recruiter (bit.ly/LNKDrecruiters)

• InMail

Paid

Free

Free

Paid

Paid

Free

Paid

Page 30: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Recruiter: Search Gain access to more search results

1

Paid Free Paid Account Free Account

Page 31: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Zero in on top candidates Apply search filters to cut through to the best

1

Paid Free Paid Account Free Account

Page 32: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Contact candidates with InMail messages

150 InMails / mo. + mass mail + templates 1st degree connections only

Patrick smith

Katy Homanick

Lou Binder

Followers are 2x more likely to respond to an InMail

2x

1

Paid Free Paid Account Free Account

Page 33: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Company Page Build a presence for your business on LinkedIn

Resources

① Create a Company Page

bit.ly/createacompanypage

② Optimize your Company Page

bit.ly/companypagetips

Benefits

① Tells your company story

② Engages followers

③ Share career opportunities

④ Builds credibility and trust

⑤ Creates a strong brand

2

Free

Page 34: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Career Pages Personalized experience just for candidates

Paid: Career Page Free: Company Page

1

Acme

ACME

Founded in 2003, ACME is the largest mobile phone device manufacturing company,

headquartered in Silicon Valley. ACME is trusted by over 1,000 global mobile device carriers

and is a Fortune 500 company.

With over

2

Paid

Free Paid

Page 35: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Career Pages Personalized experience just for candidates

2

3

4

Use LinkedIn data to personalize your audience's

experience based on who they are, what they do, and

more.

Personalized for your audience Bring your employer brand to life Get your jobs out to more people

Let your employees tell the story of your company culture,

business, or who you’re looking for in video testimonials.

Feature your job posts right where interested prospects

can find them — on your company’s Career Pages.

2

Paid

Page 36: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Status Updates to Sponsored Updates Strong brands engage their audience with diverse content

Tips

① Post regularly

• 20% of followers are typically reached with one

status update.

• Companies that post 20 times a month, on

average, reach 60% of their followers with 1 or

more updates

Benefits

① Directly engage your audience

② Expand business visibility

③ Share company updates

④ Builds more connections

⑤ Creates a strong brand

Premium Features

① Active Sponsored Update From your Company Page, you can share

specific content with a targeted audience and

reach more people and attract more followers.

• Enhance post visibility

• Highlight post as “Sponsored”

To get started, speak with a LinkedIn representative:

bit.ly/contacttalentsolutions

3

Paid Free Sponsored Updates Status Updates

Page 37: Creative Hiring Tactics Along The Candidate Journey [Webcast]

LinkedIn Free LinkedIn Recruiter

Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders

Search LinkedIn profiles

Search other members on LinkedIn

• Limited profile views for extended network up

to 3rd-degree connections

• Access up to 3rd degree connections

• Unlimited profile views of extended LinkedIn network

• Access to all 400M+ members

Zero in on top talent with advanced filters

Premium filters allow you to search by seniority, company size,

years of experience and much more

Basic filters 20+ Premium search filters, including talent-specific filters

plus Search Insights

Contact anyone directly with InMail messages

Reach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month

Add Projects

Manage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more.

Who’s viewed your profile

Discover professional opportunities, business deals, and possible

new ventures

See the last 5 people who viewed your profile in the

last 90 days

See all the people who viewed your profile in the last 90

days

Customer service and support Basic online Dedicated enterprise support and training

Templates & bulk messages

Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once

Set up search alerts to find new candidates

Save searches and get email alerts when new profiles match your

search criteria

Not available 50 alerts daily

Request introductions

Get introduced to people you’d like to connect with Up to 5 introductions at a time Up to 25 introduction requests

Open profile

Allow anyone to contact you on LinkedIn

Limited profile, only those in your network can

contact you Open Profile, any LinkedIn member can contact you

Paid Free

Page 38: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Recruiting & Hiring Tactics Application Stage Ideas

Emotional level

1

2

Collect and manage your job applicants on LinkedIn

Send personalized messages

• Recruiter Projects

• Sponsored InMail

Paid

Paid

Page 39: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Recruiter: Projects 1

Paid

Page 40: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Recruiter: Projects 1

Paid

Page 41: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Manage your jobs and organize candidates Keep tabs on your activity for different open jobs with the Projects feature

Your clipboard keeps you from losing track

of candidates.

Save search results to your clipboard, or a

project from the search results list

Summary activities reports shows who you’ve

messaged, saved searches and profiles, and

more.

1

Paid

Page 42: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Sponsored InMail

Get the benefit of Sponsored InMail on

mobile too! Drive a personalized 1-to-1 interaction Send your message with 100% deliverability

2

Paid

Page 43: Creative Hiring Tactics Along The Candidate Journey [Webcast]

1

2

Empower and enable employees with opportunities

Include employees in recruiting & hiring

• Lynda.com

• Referrals

Recruiting & Hiring Tactics Hired Stage Ideas

Emotional level

Paid

Paid

Free

Page 44: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Lynda.com Empower and enable employees to develop new skills anytime, anywhere.

1

Paid Free

Lynda.com provides training in bite-size videos for on-the-go training

Training is optimized for multiple devices and is available online and offline

Page 45: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Linkedin Referrals Engage your employees in recruiting and hiring

2

Paid

Page 46: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Relationships

Hire

Insights

Discovery = Awareness

Attraction = Research

Application = Desire

Hired = Decision

Page 47: Creative Hiring Tactics Along The Candidate Journey [Webcast]

3 Takeaways

① Recruiting along the candidate journey is a process with at least 4 stages.

(http://bit.ly/recruitingisacandidatejourney)

• Discovery

• Attraction

• Application

• Hired

② Posting a job isn’t enough these days. Stay competitive with modern recruiting/hiring.

Build a creative but informative job description (stand out)

Posting jobs is a good start but combine with other tactics

Leverage your employee’s network

Spend time sending personalized messages to top candidates

Build and promote an attractive company culture

Engage and nurture your employees after being hired

③ Best place you can start is on LinkedIn. Leverage LinkedIn’s free and paid hiring tools.

(http://bit.ly/freevspaidhiringtools)

② Best place SMBs can start is on LinkedIn. Leverage LinkedIn’s free and paid hiring tools.

(http://bit.ly/freevspaidhiringtools)

Page 48: Creative Hiring Tactics Along The Candidate Journey [Webcast]

Let’s connect!

LinkedIn Talent Solutions offers a full suite of tools to

help you find, attract, and hire top candidates. Contact

us to learn more.

Call

855-655-5653

or visit

bit.ly/contacttalentsolutions

Sankar Venkatraman

Global Product Evangelist

Linkedin.com/in/sankarvenkatraman