creative ideation

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Creative Ideation

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Creative Ideation

Who am I?Thien-Bach Huynh: [email protected] Major @ USFSP-Passion in Tech-Started first business in High School

What Is Ideation?

The process of actively and creatively solving problems.

This process can be used with everyday life.

You Start with Brainstorm

Defer Judgment!

Why? When you’re judging, youconstrict the flow of ideas.

Wild & Crazy is OK!

Why? You’re practicing defer judgment and gaining ideas.

Example: You judge a solar energy startup idea based on it’s cost (too

expensive). You have all ready restricted different avenues for

growing the idea.

Diverge

Strive for quantity!It’s easier to pick great ideas from a bunch!

Work in Groups(4 or less)

Build on Each Other’s Ideas

Yes, ‘and’ instead of ‘but’.

Converge on Ideas

POINT Analysis

Positives

Find something good. No: “Oh That’s good.” Meaningful positives.

Opportunities

Capitalize on the opportunities. Point out the

‘constructors’ of the positives. Eg; “How might we get this

result if we do this?”

Improvements

The right questions provoke solutions that work with the innovative brain.

Originally, we would say “This idea won’t work because of <issue>.”

Instead, focus on overcoming the

issues.

Phrase issues as questions. “How might we overcome

<issues>?”

New Thinking

With New Thinking, you identify existing problems and come up with new solutions to existing problems.

POINT vs. SWOT

POINT helps you creatively solve

problems. SWOT is used to collect data.

Focus on Creating Value

Imagine what your customers use, how they use it, what they

worry about, and what they value.

Practice, practice, practice. Soon, you will

see a change in ideation!

Stay Wild and Crazy!

Special Thanks To:Dr. Nathan Schwagler

Sustainable Entrepreneruship Alliance

American Marketing Assoc. @ USFSP

NERD Corporation Free Consultation and Help For Your

Project!

Thien-Bach Huynh –Business [email protected]

Brian Welch –Technology [email protected]

We ARE poor college students, so donations are greatly appreciated!

Thien-Bach [email protected]

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