creative intelligence
DESCRIPTION
Slides from NIls Vesk's keynote address at the Gartner Business Intelligence & Information Management Summit 2010.This slide show represents a lot of the thinking in his upcoming book or creativity. www.nilsvesk.com.TRANSCRIPT
creative intelligence
hypothesis
hypothesis
We all possess creative intelligence.We just need to know how to tap into it.Tapping into it will bring outstanding results.
experimental
hypothetical
hypothetical
• no product or service differentiation
• similar quality product and service quality
• immediate innovation program be rolled out across the board
• performance reviews to assess your day to day contribution to innovation
hypothetical
hypothetical
do you.......
A. Freak out and start looking for a new job?
B. Start thinking of all the things you hate or dislike about your organisation?
C. Start mapping all the customer touch points that you touch in your daily work?
D. Start a project plan for developing an idea you’ve already got?
A. Freak out and start looking for a new job!
A. Freak out and start looking for a new job!
Chances are you’re too honest. Know that you’ll never keep an office love affair secret.
A. Freak out and start looking for a new job!
B. Start thinking of all the things you hate or dislike about your organisation!
Chances are you’re too honest. Know that you’ll never keep an office love affair secret.
A. Freak out and start looking for a new job!
B. Start thinking of all the things you hate or dislike about your organisation!
abstract
Chances are you’re too honest. Know that you’ll never keep an office love affair secret.
You possess high level abstract creative intelligence.
A. Freak out and start looking for a new job!
B. Start thinking of all the things you hate or dislike about your organisation!
C. Start mapping all the customer touch points that you touch in your daily work!
abstract
Chances are you’re too honest. Know that you’ll never keep an office love affair secret.
You possess high level abstract creative intelligence.
A. Freak out and start looking for a new job!
B. Start thinking of all the things you hate or dislike about your organisation!
C. Start mapping all the customer touch points that you touch in your daily work!
analytical
abstract
Chances are you’re too honest. Know that you’ll never keep an office love affair secret.
You possess high level abstract creative intelligence.
You possess high level creative analysis.
A. Freak out and start looking for a new job!
B. Start thinking of all the things you hate or dislike about your organisation!
C. Start mapping all the customer touch points that you touch in your daily work!
D. Start a project plan for developing an idea you’ve already got!
analytical
abstract
Chances are you’re too honest. Know that you’ll never keep an office love affair secret.
You possess high level abstract creative intelligence.
You possess high level creative analysis.
A. Freak out and start looking for a new job!
B. Start thinking of all the things you hate or dislike about your organisation!
C. Start mapping all the customer touch points that you touch in your daily work!
D. Start a project plan for developing an idea you’ve already got!
practical
analytical
abstract
Chances are you’re too honest. Know that you’ll never keep an office love affair secret.
You possess high level abstract creative intelligence.
You possess high level creative analysis.
You possess high level creative practicality.
madness
madness
1. fart2. kiss partner3. go to toilet4. flush toilet5. wash hands
map itoriginal thinking
map itoriginal thinking
meeting
touc
h poi
nts
map itoriginal thinking
meeting
info request
meeting format
agenda
meeting
touc
h poi
nts
map itoriginal thinking
what could we improve?
constructive thinking fix it
constructive thinking fix it
would it be possible to remove one of these essential circus elements?
critical thinking challenge it
critical thinking challenge it
critical thinking challenge it
crteaitive itnlelgicne is hviang the aiblity to ccnonet the unocentced
eervynoe hree can do this bceasue our mnids are pttarnineg mcahnies
fight itdiversionary thinking
beer
fight itdiversionary thinking
obstruction thinking clear it
how do you pick your movies?
selection sort it
be selective
judgeimpartial, points out
ramifications & allocates action
identify the faults, probs & why nots
what’s good, possibilities & applications
what’s likely to happen in the future
defense
prosecution
psychologist
jurygroup feeling
gut instinctlie detector
prototypewould a
prototype help?
judgeimpartial, points out
ramifications & allocates action
identify the faults, probs & why nots
what’s good, possibilities & applications
what’s likely to happen in the future
defense
prosecution
psychologist
jurygroup feeling
gut instinctlie detector
prototypewould a
prototype help?
ready to rock
needswork
thinkabout it
trashit
judgeimpartial, points out
ramifications & allocates action
identify the faults, probs & why nots
what’s good, possibilities & applications
what’s likely to happen in the future
defense
prosecution
psychologist
jurygroup feeling
gut instinctlie detector
prototypewould a
prototype help?
ready to rock
needswork
thinkabout it
trashit
what can we do right here right now?
whe
re d
o w
e ne
ed t t
ake
it?
what’s behind this idea?
can’
t see
an
ythi
ng in
it
judgeimpartial, points out
ramifications & allocates action
identify the faults, probs & why nots
what’s good, possibilities & applications
what’s likely to happen in the future
defense
prosecution
psychologist
jurygroup feeling
gut instinctlie detector
prototypewould a
prototype help?
could you build one?
prototype crash it
prototype crash it
i. speedii. functionaliii. cost effective
if at first you don’t succeed, try and try again
it’s a bit like.......
communication pitch it
pitch it
metrics
met
hod
message
pitch it
metrics
met
hod
message
context
concept
content
what’s it like? pitch it
metrics
met
hod
message
context
concept
content
what’s the point?what’s it for?
what’s it like?
what are the steps?how’s it work?give me an example
pitch it
scale of difficulty
metrics
met
hod
messagetime scale
probability of success
context
concept
content
what’s the point?what’s it for?
what’s it like?
what are the steps?how’s it work?give me an example
pitch itROI scale (Vf - Vi)Vi
scale of difficulty
risk minimisation
metrics
met
hod
messagetime scale
probability of success
logistics - who, what, when, where, how
prototyping
knowledge required
context
concept
content
what’s the point?what’s it for?
what’s it like?
what are the steps?how’s it work?give me an example
pitch itROI scale (Vf - Vi)Vi
production
behavioural
logistical
do it
be smartproduction
behavioural
logistical
specific measurable outcomes:/
do it
do this now
get organised
be smartproduction
behavioural
logistical
do the most important things first
specific measurable outcomes:/
do it
do this now
get organised
sell yourself
be smartproduction
behavioural
logistical
do the most important things first
specific measurable outcomes
make a pitch
4 sale $$$
:/
do it
do this now
get organised
sell yourself
outsource
be smartproduction
behavioural
logistical
do the most important things first
specific measurable outcomes
make a pitch
4 sale $$$
:/:0
do it
do this now
get organised
sell yourself
outsource
be smartproduction
systemizebehavioural
logistical
do the most important things first
have the right people do the right thing
specific measurable outcomes
make a pitch
create a system for the production of your idea
4 sale $$$
:/:0
do it
do this now
get organised
sell yourself
outsource
schedule
be smartproduction
systemizebehavioural
logistical
do the most important things first
have the right people do the right thing
specific measurable outcomes
make a pitch
create a task/ cost schedule & a visual
deliverables list
create a system for the production of your idea
4 sale $$$
:/:0
do it
creative intelligence quotient
map itanalytical
creative intelligence quotient
map itanalytical
fix itpractical
creative intelligence quotient
map itanalytical
fix itpractical
challenge it
abstract
creative intelligence quotient
map itanalytical
fix itpractical
fight itabstract
challenge it
abstract
creative intelligence quotient
map itanalytical
fix itpractical
fight itabstract
clear itabstract
challenge it
abstract
creative intelligence quotient
map itanalytical
sort itanalytical
fix itpractical
fight itabstract
clear itabstract
challenge it
abstract
creative intelligence quotient
map itanalytical
crash itanalytical
sort itanalytical
fix itpractical
fight itabstract
clear itabstract
challenge it
abstract
creative intelligence quotient
map itanalytical
crash itanalytical
sort itanalytical
fix itpractical
pitch itpractical
fight itabstract
clear itabstract
challenge it
abstract
creative intelligence quotient
map itanalytical
crash itanalytical
sort itanalytical
fix itpractical
do itpractical
pitch itpractical
fight itabstract
clear itabstract
challenge it
abstract
creative intelligence quotient
