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haley dalton 770-789-1386 | [email protected]

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Creative portfolio displaying my marketing ingenuity with examples of social media content, multi-media campaigns, design and writing skills

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Page 1: Creative Porfolio

haley dalton770-789-1386 | [email protected]

Page 2: Creative Porfolio
Page 3: Creative Porfolio

I’m like a pint of Ben & Jerry’s — a creamy collision of writing & design skills with tech-savvy chunks,

advertising pieces & social media clusters.“

Page 4: Creative Porfolio

New Blog Concept, Design & LaunchSocial M

edia

Coming Soon!

www.hnratlantarealestatenews.com

the new Harry Norman Blog.

Ongoing Features:• Market Snapshots: Housing Trends• Atlanta Market News: local real estate news• Across the Nation: national real estate news• Luxury Lifestyle: trends/news from luxury affiliates• Atlanta Neighborhoods: description & resources• Featured Property Slideshow: 5 featured weekly• Sell that Home! staging tips and more

Monthly Posts:• Upcoming events• Market reports• REALTOR Spotlight• News from luxury affiliates• Harry Norman news releases• Exceptional Properties• Local real estate news

THE NEW BLOG WILL LAUNCH TUESDAY, JUNE 12, 2012

e-ca

rds

feature your listingson the new Harry Norman Blog.

www.hnratlantarealestatenews.com

•Each week, 5 new listings from different neighborhoods will have the chance to be featured in a slideshow on the Harry Norman Blog.

•Submitted listings can be any price point.

•Photography must be exceptional and high-resolution.

•A brief description should be submitted with photo to provide the main highlights of the home.

See your Marketing Coordinator to learn how you can submit a listing for the “Featured Property” slideshow on the new Harry Norman Blog.

*Please Note: Not all homes submitted will be featured. Noticification will be sent once the home is posted on blog with a snapshot of the property that can be forwarded to the client.

post

ers

{launch collaterals}

haley dalton | 770-789-1386 | [email protected]

{launch}

Luxury Home Sales IncreaseAniminim uscius eossitinit eos excerument lab ipsam et ut odica-tio quossime pos nullaut et ex eat. Edia voluptaque pa quam rem quae landustint alia....[Read More]

Foreclosures on rise, experts on demandAniminim uscius eossitinit eos excerument lab ipsam et ut odica-tio quossime pos nullaut et ex eat. Edia voluptaque pa quam rem quae landustint alia....[Read More]

Video Tour of Classic Buckhead: 3605 Tuxedo RoadAniminim uscius eossitinit eos excerument lab ipsam et ut odicatio quossime pos nullaut et ex eat. Edia voluptaque pa quam rem quae landustint alia....[Read More]

Recent News

Harry NormanR e a l E s t a t e B l o g

About | Leadership | Press Room | Testimonials

Atlanta Market News

• Headline 1

• Headline 2

• Headline 3

HNR in the News

Across the Nation

• Headline 1

• Headline 2

• Headline 3

Foreclosures on rise, experts on demandAniminim uscius eossitinit eos excerument lab ipsam et ut odica-tio quossime pos nullaut et ex eat. Edia voluptaque pa quam rem quae landustint alia....[Read More]

Dan Parmer, Harry Norman, President & CEO

HousingTrends

Your Market Snapshot

Metro Atlanta Market

Luxury Lifestyle

[More Posts]

Sell that Home!

• Price it Right• Maximum Exposure• Staging Tips

Stag ing T ips

Buy that Home!

• Property Tours• Calculate a Mortgage• Neighborhood Blogs

Search Blog:

Our Favorite BlogsNeighborhood Guide

• Search by City • Search by County

Video Spotlight: Historic Vinings

Posts by Category• Market Area

• Luxury Market

• Relocation

• Mortgage/Title

Favorite Links• Link

• Blog

• Link

• Blog

Ask Harry Norman

Type Question Here

Real Estate Question? Ask an expert.

HARRY NORMAN BLOGThe latest news and market trends in your area. SU

BC

RIB

E

HNR Blog Mock-up

www.harrynorman.com

{concept}

Page 5: Creative Porfolio

Social Networks: Engaging ContentN

atio

nwid

e O

pen

Hou

se

{promoting across the board}{blogging}

Social Media

Page 6: Creative Porfolio

Multimedia Brand ManagerC

ampaigns{print & online}

We Outperform the Competition.*

W W W. H A R R Y N O R M A N . C O M | W W W. C H R I S T I E S R E A L E S T A T E . C O M

*Source: Christie’s International Real Estate (Q4 2011).

Online Properties Above $1 MillionDouble the percentage

Online Properties Above $3 MillionDouble the percentage

Christie’s Sotheby’s Christie’s Sotheby’s

90% 32%

41% 13%

C O R P O R AT E O F F I C E | 5 3 2 E A S T PA C E S F E R RY R O A D, S U I T E 3 0 0 , AT L A N TA , G E O R G I A 3 0 3 0 5 | 4 0 4 - 5 0 4 - 7 3 0 0

PAGE 5CWEDNESDAY, MARCH 14, 2012/Neighbor Newspapers Northside SCENE

Corporate Office 532 E. Paces Ferry Road N.E., Suite 300 · Atlanta, Georgia 30305 · 404-504-7300

Unparalleled marketing power

Global exposure from 3 luxury partners

Atlanta’s first and most successful brokerage

Atlanta’s Luxury Market LeaderL O C A L E X P E R T I S E . G L O B A L C O N N E C T I O N S .

Explore our exceptional properties online atW W W . H A R R Y N O R M A N . C O M

haley dalton | 770-789-1386 | [email protected]

Page 7: Creative Porfolio

{magazine production & editorial}

AN AFFLUENT AUDIENCE OF 25,000+Direct-mailed to 25,000+ targeted high-end homeowners with median incomes of

$250,000+ and home values of $750,000+, as well as leading real estate brokers in the U.S.

FULL-LENGTH EDITORIAL FEATURESA true Atlanta lifestyle publication; every issue delves into topics of high interest

to our discerning readers.

INTEGRATED AND INTERACTIVE MEDIA Promoted and distributed across multi-media platforms, including

print and web advertising, social media, and an interactive digital magazine.

A SOLID FOUNDATION AS THE MARKET LEADER Over 80 years of success as Atlanta’s first residential-only real estate company.

Don’t miss this twice-annual opportunityto showcase your most important listings.

Harry Norman, REALTORS®’ signature publication features exceptional homesoffered for sale and is targeted to an audience of high net-worth consumers.

Harry NormaNH o m E

C E l E b r a t i N g 8 0 y E a r s o f s u C C E s s i N a t l a N t a

Multimedia Brand ManagerC

ampaigns

Page 8: Creative Porfolio

Writing Sam

ples

FOR IMMEDIATE RELEASE

Thursday, November 17, 2011

Contact: Haley Dalton Advertising and PR Manager Harry Norman, REALTORS®

Elite Designation Preps Realtors for International Market

ATLANTA, GA – Foreign buyers and recent immigrants purchased 7% of the total U.S. residential market last year, paid a higher median price and paid cash 55% of the time according to a National Association of Realtors (NAR) recent survey. Additionally, the NAR reported that between April 2009 and March 31, 2010, $66 billion of residential property - 7% of the total U.S. residential market - was sold to foreign nationals, recent immigrants and temporary visas.

With international buyers bullish on the U.S. real estate market, Realtors who have earned the Certified International Property Specialist designation (CIPS) provide a global perspective and distinct understanding of these savvy buyers. As the only designation of its kind in the real estate community, members of the CIPS Network have access to real estate market information in nearly 100 countries. Members have an in-depth view of the global market in any type of real estate transaction. Atlanta Realtor, Judy Harper of Harry Norman, Realtors, is one of few sales associates in recent years to obtain this designation locally. Harper was formally recognized at the recent NAR Conference and Expo in Anaheim, California. Realtors who earn this designation must complete multiple courses devoted to learning cultural differences and international business practices and prove achievement in international real estate transactions. For more information on the global real estate market, contact Harper today at 770-490-6929 or at [email protected]. For more information on the CIPS designation, email [email protected] or visit the NAR website at www.realtor.org/global.

haley dalton | 770-789-1386 | [email protected]

FOR IMMEDIATE RELEASE:

September 29, 2011

CONTACT: Haley Dalton,Advertising and Public Relations ManagerHarry Norman, REALTORS®

Steady Growth Prompts Opening of New Real Estate OfficeHarry Norman, REALTORS® Opens New Office in Forsyth County

With Forsyth County’s steady population growth and increasing wealth, this budding real estate market prompts Harry Norman, Realtors® to open the Forsyth/Lake Lanier Office. The new office opened in early September with Robert Aiken, a 30-year veteran in the residential and new home community industry, serving as managing broker.

Robert comes to Harry Norman, Realtors® from Prudential Georgia Realty, where he served as managing broker for the 400 North/Lake Lanier office and past managing broker of the Alpharetta, Cherokee and Cumming offices.

The new Harry Norman office has already welcomed numerous established sales associates who have extensive knowledge and expertise of the Forsyth, Dawsonville and Lake Lanier areas. By joining Harry Norman, the Forsyth/Lake Lanier agents now have access to three luxury networks offering global exposure.

In announcing the launching of the new office, Dan Parmer, CEO and President of Harry Norman, Realtors®, said “We believe that the Cumming and Lake Lanier markets are premiere real estate opportunities in Georgia and are optimistic about the growth in these areas. We are confident that with Robert’s experience and energy at the helm of Harry Norman, Realtors® Forsyth/Lake Lanier office, he will have the perfect qualifications to attract the best agents to our company and to provide top-notch service for our growing customer base.”

For more information on the Forsyth/Lake Lanier Office, contact Robert Aiken, Managing Broker at 770-497-2000 or [email protected].

Page 9: Creative Porfolio

FOR IMMEDIATE RELEASE:

December 15, 2011

CONTACT: Haley Dalton,Advertising and Public Relations ManagerHarry Norman, REALTORS®

Former Atlanta Brave John Smoltz puts Mansion on Market

Retired Atlanta Braves pitcher, John Smoltz has listed his $7.2 million mansion with Harry Norman, Realtors sales team, Alex McGraw and Associates. The ten-bedroom, twelve-bathroom estate sits on about 20 acres of land in the Greystone community of Milton, Georgia. The property has tennis and basketball courts, baseball and football fields, a jogging trail, 18-hole golf course and a stocked fishing pond. Interior highlights include the two-story foyer with floating staircase, Travertine tile floors and domed ceiling with chandelier. The lower level features recreation and fitness rooms, several bar areas and a theater with concession. Upper level provides a four en-suite bedrooms and a long-term guest suite. Click here to view the listing and pictures of the estate.

Writing Sam

plesFOR IMMEDIATE RELEASE:

December 12, 2012

CONTACT: Haley Dalton,Advertising and Public Relations ManagerHarry Norman, REALTORS®

Estate is a Trove of International Design

ATLANTA, GA - A world-class estate in Atlanta’s historic and prestigious Tuxedo Park, has been listed by Harry Norman, Realtors, the largest and oldest residential real estate company in Atlanta. With an interior inspired by internationally acclaimed designers and artists, this classic Buckhead home is listed by Bob Glascock and is offered at $7.2 million.

Interior highlights include 5 chandeliers designed by Jean Royère, custom vanities and woodwork produced by New York furniture maker Atelier Viollet, and Philippe Stark bath fixtures.

The seven-bedroom, eight-bath residence is warmly accented with contemporary touches, while showcasing the finest architectural details. The formal rooms include a foyer with soaring 28-foot ceiling, a living room with detailed plaster walls and large masonry fireplace, and a dining room with custom butler’s pantry made from cerused oak and produced by Viollet. The terrace level houses a 4000-bottle wine cellar with custom iron doors, a full gym with sauna, a billiard room, media center and a long-term guest suite with access to the covered patio.

The lush landscape offers complete privacy as one enjoys pool and spa or dining al fresco in the outdoor room overlooking the gardens. The loggia—with limestone flooring, Boffi European ceiling fans and an outdoor kitchen—is a perfect space for summer gatherings.

The home’s robust modern conveniences include commercial-grade brands in the kitchen and a Creston home management system that distributes audio, satellite TV/radio and iPod docking stations, a remote controlled HVAC, and security cameras accessible from any TV or from a computer anywhere in the world.

Built in 1990, the residence offers a two-car indoor parking garage, which accommodates four cars and features a full-sized elevator to all four levels.

For more information on this property, please contact Bob Glascock, [email protected] or click HERE for more property details and photography.

Page 10: Creative Porfolio

Writing Sam

ples