creative pulse – global to local - natureworks/media/ingeo earth month/2007/em... · 2010. 12....
TRANSCRIPT
2006 Round Table discussion
Salads!Innovation in packaging brings its own unique
contribution to the Japanese market. Risupack, based
in Gifu, Japan, is one of the largest trade manufacturers
of all styles of packaging from the ubiquitous BENTO(lunchbox) to trays, bowls, dessert cups and
containers has produced quality salad bowls made
with NatureWorks branded polymer.
The New Taste for LifeTouching your senses, giving you a real taste for something new,
Ingeo™ NatureWorks® Earth Month is back for the third time.
Starting on April 22nd to coincide with the celebration of
Earth Day, the event runs through to June 5th with WorldEnvironment Day.
You will be able to learn all about our mission and discover
a new and more sustainable way of life. We will show that
it’s a real and smart choice today through our events and
retail promotions all around the world that point to the
beginning of a new era in your shopping experience.
It’s easy! Just look for the Ingeo NatureWorks Earth
Month label on all these products and a world of
sustainable living is immediately in your hands. Simply
shop and experience the taste of the future today and
be assured that your no compromise approach will also
benefit the planet. All of this is possible today thanks
to the dedication, commitment and innovation of all
our partners who, together have created this incredible
selection of diverse and desirable modern productsand packaging for us all to enjoy.
And this year, our unique NatureWorks® polymer, which
is fast becoming the eco-alternative for disposable
products and packaging, is joining forces with the Ingeo™
fiber brand for the Ingeo NatureWorks Earth Month
program. Our new generation of sustainable productsand packaging solutions joins the already established
items and initiatives creating a full range of intriguing and
fresh products for everything from clothing, to how you
furnish your home, to how you pamper yourself and even
to how you buy your everyday food.
The Ingeo NatureWorks Creative Gallery displays are each tailored locally to suit
the venue, audience and interest while showing a full range of innovative products
made from our NatureWorks polymer and Ingeo fiber.
The Ingeo NatureWorks Creative Gallery travels around the world, showing the
full scope of innovation through a new range of products available from our
partners today including:
In Europe: • The London Marathon Village,
18th – 21st April• Terra Futura, Florence, 18th – 20th May
In North America: • Hofstra University Conference,
New York – USA, 19th April• The Launch Pad Showroom, New York
– USA, 24th April onwards• LOHAS 11 Forum, Los Angeles
– USA, 14th – 16th May
In Asia:• Tamshui Fisherman’s Wharf, Taiwan, 22nd April
Find everything you need from a wardrobe full of fashion, to how you furnishyour home, to how you care for and pamper yourself and even to new ways in
how you buy the food you eat and beverages you drink using this new generation of eco-packaging solutions.
We are pleased to showcase innovative packaging design from the premier UK high street retailer, Marks & Spencer who is ahead of the pack in terms of
pioneering and implementing environmental and sustainability issues which are
exactly in line with the meaning behind the NatureWorks polymer product and mission.
Japanese innovation brings its own unique contribution
to the Creative Gallery with, for the first time, a whole new
lifestyle product category. High technology innovation
combines with responsible thinking in the Walkman®
WM-FX202 and Portable Radio ICR-P10 from Sony,
a company and brand dedicated to creative lifestyle
product design. The casings for Walkman® and the
blister package of the radio have been made from
NatureWorks bio-plastic.
High technology innovation
combines with responsible thinking
in a new generation of PC from
Fujitsu, where the housings have
been made from NatureWorks
polymer resin. Starting with just a
small part for PC’s as early as 2002,
Fujitsu was the first to lead and
develop the application of
NatureWorks bio-polymer for IT
products as well as the embossed
carrier tape needed to ship LSI
chips in bulk.
The Panasonic - MatsushitaBattery Industrial Co, Ltd are
supplying NatureWorks brandedbatteries and blister packaging in
support of the Earth Month program.
And last but not least, a new range
of home spa candles from B sa Bin Thailand (Prod Logi Co), will be on display during Ingeo
NatureWorks Earth Month with
packaging made from NatureWorks
polymer to protect and preservethe product as well as promote
a clear eco-modern style.
Because of its natural originsand specialized manufacturing,
NatureWorks polymer uses 68%
less fossil fuel resources than
traditional, petrochemical based
plastics. This also means that CO2
emissions are greatly reduced
creating a reduced carbon footprint for us all. This ingredient creates the building
blocks NatureWorks LLC’s partners have used to transform the consumer landscape
with this full range of mainstream alternative lifestyle products.
Walkman® is the registered trademark of Sony Corporation
Creative Pulse – Global to Local
Fujitsu PC
Prod Logi Co
Looking afternumber oneLondon Marathon, 18th – 21st April
To open the Ingeo NatureWorks Earth Month program of
events, NatureWorks LLC will sponsor a Wellness Zoneinside the London Marathon Village, stand number 065.
In keeping with the 2007 message about a new taste for
life and in partnership with Chieti University, this unique
facility will be made available for athletes, press and
visitors in the Marathon Village to give advice and
professional treatments where necessary. Specialist
osteopathic practitioners from the Symrun Centercoordinated by professor Felice Festa, will use products
made from Ingeo fiber to help create a sense of
understanding about this new eco-fiber and how it mirrors
the needs of both professionals and public alike about
environmental and
personal care
matters. A Creative
Gallery featuring
a full range of our
partners’ products
from NatureWorks
polymer and Ingeo
fiber will also be
available to touch,
feel and show the
potential of the
brand. This tastefor life from
NatureWorks LLC will be catered for with fresh fruit in our
eco-punnets from Marks & Spencer as well as mineral
water in bottles by Belu. www.london-marathon.co.uk
Earth’s Future!Terra Futura, 18th – 20th MayFortezza da Basso, Florence
At this leading eco-exhibition and market in Florence,
NatureWorks LLC with the support of Legambiente, one of the
most influential environmental Italian NGO’s, will share with the
audience its own tasty view for a greener future with refreshing
ice cream in new bio-cups made from NatureWorks polymer
by the leading Italian producer Alcas. You can also enjoy our
message, our innovations and see, touch, taste and feel the full
potential of this revolutionary bio-material. www.terrafutura.it
What matters most?London Round Table, NATMAG, London 24th April
‘Responsible Innovation Comes to Everyday life’
At the Natmag location in the heart of London, NatureWorks LLC will host its first round table discussion
to coincide with the London Marathon. The event will focus on how to appreciate a new and sustainable
standard of extraordinary everyday living. Ingeo and NatureWorks can help offer cleverly designed,
responsible solutions for this lifestyle and also try to understand its meaning, currency and value.Industry leaders, press, retailers and manufacturers related to packaging, clothing, homewares,personal care and gardening will attend and exchange thoughts on how we can leverage this concept
and product to enhance the way we live our lives in future.
The planned program of events and round tablediscussions are taking place in cities around the world.
From North America to Asia-Pacific and Europe we will
present and build on the success and growth of Ingeo
Earth Month 2006, creating a tangible critical massof activity that will feature all our partners, retailers andconsumers in enjoying the growing commercial reality
of the power of responsible innovation today.
All this is possible because of the revolutionary
NatureWorks polymer – made from 100% annually
renewable resources, and not from traditional, limited
precious fossil fuel resources.
Ingeo fiber and NatureWorks polymer, made from plants, not oil.
Tree for Life22nd April, Hong Kong
Every gesture counts!
This is the second opening event of the Ingeo
NatureWorks Earth Month for us! A local one on the
opposite side of the world from London but also an
important global demonstration of good works.
NatureWorks LLC will take part in a special tree plantingevent organized by Friends of the Earth in Hong Kong,
to help reforest an area of fire damaged bio-diversity.
Together with Growth Pack, all participants will receive
a T-shirt made from Ingeo fiber printed with the Ingeo
NatureWorks Earth Month logo. We will
share a joint announcement that
will underscore our combined
commitment to goodenvironmental stewardshipto the press and public alike.
www.foe.org.hk
New category packaging solutions
Sony Walkman WM-F202
Earth Month 2007 BulletinI s s u e N i n e
The only polymer made from 100% natural , annual ly renewable agricul tural resources. Not oi l .
www.ingeofibers.comwww.natureworksllc.com
Ingeo and the Ingeo logo are trademarks of NatureWorks LLC
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Holistic ValuesFitness Festival, Florence 2nd – 6th May
The Fitness Festivals are the perfect venue to learn more
about better life choices because of its participation in the
Ingeo NatureWorks Earth Month program. These events
are designed to promote a healthy modern lifestylethrough sports, fun and excitement, a healthy approach
to diet, organics and the development of good socialrelationships. In total, it amounts to the celebration of
a well rounded holistic lifestyle that benefits both the
individual and society as a whole. The Ingeo NatureWorks
Earth Month program is supported by Coop, the number
1 Italian food retail chain, who will use our NatureWorks
polymer for its disposable serviceware and a unique
‘fitness menu’ catering service throughout the Festival.
Nadia Fassi will present her Ingeo Fashion FitnessCollection and also sell her Ingeo NatureWorks Earth
Month T-shirt. You can see and enjoy this iconic piece
A complete array of NatureWorks polymer solutions
can be found from brandowners and retailers using
salad and bakery bags, deli containers, tubs,sachets, cups, trays, egg containers, foodserviceware and bottles from • Del Monte FreshCompany • COOP Italia • Priméale • Belu • Auchan • J & J Distributing, Fresh Cuts • King Ko Food • Cub Foods • Naturally Iowa • Blue Lake CitrusProducts, Noble Juice brand • Yu Chen Chai Bakery• Schnuck Markets • Wild Oats Markets • BeantreesFine Organic Coffees • Taylor Farms • Shih AnnFarm • Ba Fang Yuan Chi • Three Sixty • Subway • Ebenezeer • The Sandwich Club • Select Service Partner • Maxims • 7-Eleven • Mos Burger • Dante Coffee Shop • 8 Way Dumpling• Happy Inn Juice Bar
Look to Green MountainCoffee Roasters for fine
coffees offered with
NatureWorks polymer
based disposable cupsdistributed and used
throughout the USA.
For food service items
made from NatureWorks
polymer see the offer
from the Gordon FoodService.
In personal care products made of Ingeo fiber,
a new range of feminine hygiene pads and diapers
from Naturaè are distributed in the USA by GoodEarth Trading and produced by WIP. Ben’s Land
has also started offering a range
of baby wipes and diapers that
complete the childrenswear range.
Packaging made from NatureWorks
polymer compliments personal care
products such as the CARGOCosmetics Plant Love Collection,
with their beautiful lipstick case,
and with the ‘ecopac’ for the SOLECustomer Footbeds, which offer
orthopedic support and cushioning.
In apparel, you can find everything from T-shirtsto fashion separates, jeans, jerseywear and
performance sportswear from Salewa (Germany),Nadia Fassi, Linda Loudermilk, Millets, A-Style,Brooklyn Industries, Moral Fervor, naturevsfutureand Rianne De Witte. Other apparel includes
childrenswear from Ben’s Land, socks from Fox River,lingerie and beach robes from Jáloe and a uniquely
socially responsible range from Codice a Sbarre.Everything carrying the Ingeo brand of course.
“We are participating in Earth Month 2007 because it's every, and we mean every, company'sresponsibility to do their part to save our ailingplanet.” Linda Loudermilk
Coming from the gardening world we have a new
partner! Easy Gardener has succeeded in creating
the world’s first weed control product made from
renewable resources, Ingeo fibers. The new
WeedBlock® Natural has been launched throughout
the UK and USA for Ingeo NatureWorks Earth Month;
at the B&Q, a UK mega garden and home improvement
chain, and at Home Depot in Chicago and Los
Angeles. It is a unique item that offers the consumer
the option to use a gardening product with a reducedenvironmental footprint.
In homeware, Faribault Millsis showing Ingeo fiberblended blankets while
Mercury, Ennerev and PacificCoast Feather Company are promoting modern, more
sustainable bedding products.
Within home furnishings,Designtex is presenting its
range in partnership with the
Guggenheim Museums in New York.
"Seven years ago, we began the rewardingcommitment of marketing sustainable productsusing Ingeo fibers. Our mission is to provide anincredible sleeping experience through high qualityproducts while helping to preserve the earth’sprecious natural resources.” Pacific Coast Feather Company
It is with NatureWorks LLC’s partners’ commitment
and their realization that by working and focusing on
a more responsible, eco-centric way they can reap
the growing economic rewards available from
working in this arena.
These partners have created this credible, critical mass of fresh and innovative products,
demonstrating at a stroke a real and smart choice
today, one that heralds the beginning of a whole new
way of doing business, as well as thinking about what
we want and how we like to shop.
Partners and Products
Rianne De Witte
Cargo Cosmetics
Designtex
Culture, Codes and ConscienceHofstra University Roundtable, New York19th April
NatureWorks LLC is pleased to participate in Hofstra’s conference to
discuss the culture of clothing and its status and identity in the contextof sustainability and the environment. Ingeo fiber has already created
a stir in the fashion business with the help of such brands as MoralFervor, Bagutta, Versace Sport, Coexist and Linda Loudermilk,
all of whom share the vision for sustainability with style.
The theme is ‘Defining Culture Through Dress: Individual AndCollective Identities’. The platform will include Summer Rayne Oakes,
‘the ECO- Model’ and a defining environmental provocateur whose work
in fashion, media and sustainability business consulting is very well
known around the world. A communicator with candour and passion,
Summer Rayne Oakes edits such magazines as Lucire, highlighting
product origins and ethics in its ‘Behind the Label’ section. Oakes is
currently designing her own fair trade organic clothing line due for
launch later this year.
The forum will be chaired by Dr. Rusty Moore, Marketing and
International business professor for Hofstra. They will be joined by
Lexy Funk, president of Brooklyn Industries and by Steve Davies,
global marketing director NatureWorks LLC.
The University will stage an exclusive view of a Creative ClothingGallery, organized with the help of NatureWorks LLC to showcase
everything from haute couture to Levijeans. Many of these key looks will be
made from Ingeo fabrics and will be
presented alongside a full selection
of versatile and creative sustainable
products that represent the Ingeo
NatureWorks Earth Month program.
www.hofstra.edu
Moral Fervor
Linda Loudermilk
Eco Centre goes CreativeApril 22nd, Tamshui Fisherman’s Wharf, Taipei, Taiwan
The official opening of this new Eco Centre will be launched in conjunction with Ingeo™ NatureWorks® Earth Month
by our partner Wei Mon Industries, who is the key sponsor of the centre. Wei Mon Industries is one of the leading
companies in Taiwan who supports our mission of responsible innovation through a full range of products for
both packaging and fiber end uses. Enjoy and review sustainability in progress with a display of our Creative
Gallery of products, that will include useful giveaways of cups, pens, T-shirts and bags all made from Ingeo™
fibers and NatureWorks® polymer.
Nadia Fassi
in action as it was designed for her sponsorship of the
contemporary Max Ballet Academy confirming the fibers’
status as a high fashion and performance product that’s
specially designed for you with comfort and beauty in mind.
www.fitfestival.com
The T-shirt IndustryBrooklyn Industries, New York City26th April onwards
Exclusive Brooklyn Industries T-shirt designs made from Ingeo fiberand created to celebrate Ingeo NatureWorks Earth Month will be
showcased at the original Chelsea store at 161, 8th Ave and 18th Street
on the 26th of April with a new and provocative window display about
sustainability. Brooklyn Industries is an edgy design boutique chain that
started by making clothes out of recycled materials for the hipster set
combining high creativity with an environmental perspective. They will
host an evening organic cocktail launch catered by Organic Avenueto mark Ingeo NatureWorks Earth Month, featuring a complete array
of refreshments and food served in NatureWorks polymer-basedpackaging, cups and serviceware. The event will feature cosmetic
wipes and displays of how Ingeo fiber is made – available to all the
media, press and likeminded eco-cool protagonists of New York
and beyond. www.brooklynindustries.com
Codice a Sbarre Fashion ShowMagazzini Generali, Milan 20th April
The CDSB Jailwear fashion show on the 20th of April supports the launch of Earth Month with part of the collection
presented using fabrics made from Ingeo fiber. The collection is all about experimentation where tradition andinnovation combine, embodying naturalness and freedom of expression, using more sustainable materials and finishing
as well as focusing on social responsibility at a fundamental level. www.cdsb.it
A Healthier Way of LivingLOHAS 11 Forum, Marina Del Rey, Los Angeles 14th – 16th May
NatureWorks LLC will sponsor the LOHAS 11 Forum in May this year. It is a premiere global environmental event
that focuses on how business, media and entertainment can be leveraged to educate, shape and influence consumer
behaviour and purchasing decisions, while promoting Lifestyles Of Health and Sustainability.
LOHAS 11 brings together top-level business leaders from Fortune 500 and ‘LOHAS dedicated’ companies, the
entertainment industry, as well as celebrities and executives of non-profit organizations active in the areas of health
and wellness products, fair-trade and sustainable business practices.
NatureWorks LLC will be joined by other sponsors such as Starbucks, the Weather Channel and the Discovery Channel.Organizers expect more than 700 delegates to attend, including senior CEO level executives of both large and small
companies, all interested in knowing more about sustainability.
Natureworks LLC will hold its own session to illustrate how key companies are
walking the talk for responsible innovation in their business plans, partnerships
and strategy.
A special keynote presentation will be made at the conference on
Responsible Innovation and a Creative Gallery of Ingeo NatureWorksEarth Month products will be on display throughout. More details about
LOHAS and our participation can be found on the website www.lohas.com
A Launch Pad fora New TasteThe Launch Pad Showroom, 35 Great Jones Street, SoHo, New York 24th April onwards
In the heart of SoHo, NatureWorks LLC will bring together
all the latest Ingeo fiber fashions from around the world
including Naturevsfuture, Brooklyn Industries and LindaLoudermilk to name a few. Together they will create an Ingeofiber commercial fashion showcase for the press and media.
The opening of the showroom will be hosted by The LaunchPad and Moral Fervor whose contemporary collection is
also represented in the showroom. They will create an organic tasting brunch catered by Organic Avenue on April 24th from noon till 2pm, which
will focus on good fresh food, drinks and water served simply in NatureWorks
polymer-based disposable serviceware and bottles, so completing the whole
life story of responsible innovation in everyday life through a new creative
vision for shopping and living.
Some of the other brands that will be displayed: Millets, Rianne De Witte,Fox River, Salewa, A Style, Jaloe, Nadia Fassi and Codice a Sbarre.
The showroom and display will be open for the duration of Ingeo NatureWorks
Earth Month.
Naturevsfuture
Green Mountain Coffee Cups
NatureWorks® polymer and Ingeo™ fiber, the first and only innovations coming from 100% annually renewableresources – not oil. Making a difference: one bottle, one container, one cup and one garment at a time.
For info and details on the Ingeo NatureWorks Earth Month, please visit www.natureworksllc.com
www.ingeofibers.comwww.natureworksllc.com
©2007 NatureWorks LLC. All Rights Reserved. NatureWorks, Ingeo and the Eco PLA logo are trademarks or registered trademarks of NatureWorks LLC in the USA and other countries.
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