17C A M P A I G N B R I E FS E P T E M B E R / O C T O B E R 2 0 1 616 C A M P A I G N B R I E F S E P T E M B E R / O C T O B E R 2 0 1 6

2016 CAMPAIGN BRIEFASIACREATIVE RANKINGSOnce again Japanese power-house agency, Dentsu Inc Tokyo has topped the Campaign Brief Asia Creative Rankings. It’s a familiar position for Dentsu Tokyo as they have been #1 in our Rankings since 2011. In 2016 they didn’t have it all their own way with Ogilvy & Mather knocking off Dentsu as the top creative Network.This year also saw Ogilvy & Mather Singapore bounce back to narowly edge out the consistant top 3 agency, McCann Mumbai. It was also a great performance from BBDO with Bangkok, Malaysia and Mumbai all in this year’s top 10 Agencies. The full results of this year’s Creative Rankings, including overall Asia rankings and country breakdowns, can be seen over the next 24 pages.

MOST NOTABLE MOVES UP THE TABLE IN 2016

Ogilvy & Mather Singapore 16 2

BBDO Proximity Bangkok 60 5

Hakuhodo Kettle Tokyo 52 6

BBDO Mumbai 77 8

Ogilvy & Mather Tokyo - 10

Saatchi & Saatchi Singapore - 14

Innocean Worldwide Seoul 81 17

BBDO Pakistan 50 19

Cheil Worldwide Seoul 18 9

MOST NOTABLE MOVES DOWNWARDS IN 2016 AGENCY UP FROM UP TO AGENCY DOWN FROM DOWN TO

BBDO Proximity Singapore 4 131

Publicis Singapore 6 -

DDB DM9 JameSyfu Manila 5 -

MullenLowe Shanghai 11 -

Red Fuse Hong Kong 6 141

Dentsu Nagoya 8 102

ACE Saatchi & Saatchi Manila 13 109

Y&R Singapore 21 153

TBWA Singapore 20 98

This year’s Campaign Brief asia Creative Rankings sees three new agencies join three perennial performers in the 2016 Top 6.

Following a strong performance at this year’s awards shows Ogilvy & Mather Singapore (#2), BBDO Proximity Bangkok (#5) and Hakuhodo Kettle Tokyo (#6) join Dentsu Tokyo (#1), McCann Worldgroup Mumbai (#3) and Hakuhodo Tokyo (#4) in the Top 6 best performing creative agencies. (see page 19).

The Most Awarded Network Creative Ranking Table (see page 27) has also seen a reshuffle with Ogilvy & Mather and BBDO placed above Dentsu in the Top 3. Hakuhodo, McCann and TBWA round out the Top 6. Ogilvy has 11 offices that contributed to their #1 Network ranking. BBDO has 9 offices that helped lift them to #2. (see page 28)

McCann has been one of the consistent performers over recent year’s and their 5th placing in the

Network ranking is almost solely due to India, who contributed 1125pts of their 1475pts total.

TBWA’s #6 position is lead by TBWA Hakuhodo at #11 overall, with TBWA Santiago Mangada Puno Philippines at #24 also performing well.

Cheil Seoul’s improved showing (#9) saw the network increase a massive 7 places up to #7.

Grey Worldwide jumped from #13 to #8, lead by the Singapore office.

Y&R lost ground on 2014’s high #4 ranking, dropping to #9 overall. Y&R Malaysia was their best performer at #28, but their previous top agencies Red Fuse Hong Kong (#141) and Y&R Singapore (#153) dropped away badly.

Leo Burnett rises one spot in the Network Ranking, and surprisingly, their best performing office is Leo Burnett Solutions in Sri Lanka at #27. Thailand and Jakarta both contributed but their creative performances in Singapore,

Malaysia, India and Japan remain disappointing.

The Saatchi & Saatchi network improved four places overall to #11 thanks to their Singapore office that re-entered the Creative Ranking table at #14.

J Walter Thompson dropped three spots to #12 Network overall. Their best performer was the Thailand office at #29 then Shanghai at #72.

ADK and Innocean Worldwide both had substantial gains with ADK Taiwan and Innocean Seoul both jumping up into the Agency Ranking Top 20 at #20 and #15 respectively.

MullenLowe and DDB join Y&R as the most disappointing Networks in these Campaign Brief Creative Rankings. MullenLowe dropped from #8 to #15 with Singapore the highest ranked at #36. DDB dropped from #10 in 2114 to #16 this year - DDB Singapore ranked the highest at #40. (See pages 27-29 for the Overall Network Creative Rankings.)

2016 CREATIVE AGENCY OF THE YEAR

Dentsu Inc Tokyo

2016 CREATIVE NETWORK OF THE YEAR

Ogilvy & Mather

2016 CREATIVE DIRECTOR OF THE YEAR

Yuya Furukawa

#1 Creative Agency - Dentsu Tokyo ECD Yuya Furukawa

#1 Network - Ogilvy Regional ECD Eugene Cheong On the up - BBDO Bangkok On the up - Hakuhodo Kettle Tokyo On the up - BBDO Mumbai

CREATIVE RANKINGS

18 C A M P A I G N B R I E F S E P T E M B E R / O C T O B E R 2 0 1 6

THE 20 MOST AWARDED AGENCIES IN ASIA - 2016 1 Dentsu Inc Tokyo (1) 2370

2 Ogilvy & Mather Singapore (16) 1135

3 McCann Worldgroup Mumbai (3) 1125

4 Hakuhodo Inc Tokyo (2) 1120

5 BBDO Proximity Bangkok (60) 1000

6 Hakuhodo Kettle Tokyo (52) 895

7 BBDO Proximity Malaysia (35) 840

8 BBDO Mumbai (77) 810

9 Cheil Worldwide Seoul (18) 705

10 Ogilvy & Mather Tokyo (-) 675

11 TBWA Hakuhodo Tokyo (24) 640

12 Ogilvy & Mather Bangkok (14) 585

13 Grey Group Singapore (17) 465

14 Saatchi & Saatchi Singapore (-) 460

14 Tokyu Agency Tokyo (-) 460

16 Shiseido/Watts of Tokyo (-) 445

17 Innocean Worldwide Seoul (81) 435

18 Ogilvy & Mather Beijing (12) 410

19 BBDO Pakistan (50) 390

20 ADK Taiwan (38) 315

2014

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21C A M P A I G N B R I E FS E P T E M B E R / O C T O B E R 2 0 1 620 C A M P A I G N B R I E F S E P T E M B E R / O C T O B E R 2 0 1 6

THE HOTTEST AGENCIES IN ASIA 89 61 DDB Mudra Mumbai 50 89 - Dentsu K Taiwan 50 89 - Do No Design Singapore 50 89 - Innored Seoul 50 89 132 Iris Worldwide Jakarta 50 89 25 J Walter Thompson Mumbai 50 89 25 Mr Design Tokyo 50 89 - Tow Go Tokyo 50 89 - Work Singapore 50 98 42 J Walter Thompson Singapore 45 98 30 MullenLowe Bangkok 45 98 - Out of The Box Delhi 45 98 20 TBWA Singapore 45 102 61 AKQA Shanghai 40 102 - Ayr Creative Tokyo 40 102 - Blue Digital Beijing 40 102 8 Dentsu Chubu (Meitetsu) Nagoya 40 102 45 MullenLowe Mumbai 40 102 - TBWA Shanghai 40 102 - Taku Satoh Design 40 109 13 ACE Saatchi & Saatchi Manila 35 109 59 Beacon (Leo Burnett) Communications Tokyo 35 109 - Dentsu Mobius Singapore 35 112 - Anomaly Shanghai 30 112 - Bartle Bogle Hegarty Shanghai 30 112 - BBDO Hong Kong 30 112 66 CreativeLand Asia Mumbai 30 112 113 Dentsu Thailand 30 112 - Grand Delux Matsuyama Tokyo 30 112 75 J Walter Thompson Beijing 30 112 - Leo Burnett Kuala Lumpur 30 112 - Saatchi & Saatchi Shanghai 30 112 - PHD India 30 122 - Dentsu Manila 25 122 - Dentsu Utama Malaysia 25 122 - Foreign Policy Design Group 25 122 - Havas Worldwide Singapore 25 122 - HS Ad Seoul 25 122 104 McCann Erickson Shanghai 25 122 - Taiyo Kikaku Tokyo 25122 - Toppan Printing Tokyo 25122 - Toby NG Design Hong Kong 25 131 - Beijing Dentsu China 20 131 - Brand Sugar Taiwan 20

131 4 BBDO Proximity Singapore 20 131 105 Dentsu Kansai Osaka 20 131 - Epoch Tokyo 20 131 - J Walter Thompson Hong Kong 20 131 - Leo Burnett Mumbai 20 131 - Playground Seoul 20 131 - Publicis Mumbai 20 131 - Soho Square Bangkok 20 141 130 Birdman Tokyo 15 141 105 Cheil Worldwide Gurgaon 15 141 - Draft Tokyo 15 141 70 J Walter Thompson New Delhi 15 141 113 Krema Worldwide Seoul 15 141 - KT Seoul 15 141 - M&C Saatchi Malaysia 15 141 - Peace Graphics Nagoya 15 141 6 Red Fuse Communication Hong Kong 15 141 - Tian Yu Kong Ad Shanghai 15 141 105 Visionary Group Bangkok 15 141 - W Shanghai 15 153 - DDB Vietnam 10 153 96 Dentsu Creative X Tokyo 10 153 - Dentsu Strat Jakarta 10 153 115 Dentsu Y&R Tokyo 10 153 - Dentsu Web Chutney Gurgaon 10 153 - Geometry Global Tokyo 10 153 33 Grey Group Mumbai 10 153 70 J Walter Thompson Taiwan 10 153 - Lunch Communications Malaysia 10 153 - McCann Erickson Malaysia 10 153 - Nihon Keizai Advertising Tokyo 10 153 105 Postvisual Seoul 10 153 66 Publicis Jakarta 10 153 - Start Today Co Chiba 10 153 21 Y&R Singapore 10 153 85 Y&R Manila 10 153 - Yomiko Advertising Tokyo 10

1 1 Dentsu Inc Tokyo 2370 2 16 Ogilvy & Mather Singapore 1135 3 3 McCann Erickson Mumbai 1125 4 2 Hakuhodo Inc Tokyo 1120 5 60 BBDO Proximity Bangkok 1000 6 52 Hakuhodo Kettle Tokyo 895 7 36 BBDO Proximity Malaysia 840 8 77 BBDO Mumbai 810 9 18 Cheil Worldwide Seoul 705 10 - Ogilvy & Mather Tokyo 675 11 24 TBWA Hakuhodo Tokyo 640 12 14 Ogilvy & Mather Bangkok 585 13 17 Grey Group Singapore 465 14 - Saatchi & Saatchi Singapore 460 14 - Tokyu Agency Tokyo 460 16 - Shiseido/Watts of Tokyo 445 17 81 Innocean Worldwide Seoul 435 18 12 Ogilvy & Mather Beijing 410 19 50 BBDO Pakistan 390 20 38 ADK Taiwan 315 20 61 Iyama Design Tokyo 315 22 40 Kinetic Singapore 295 23 9 Ogilvy & Mather Hong Kong 285 24 132 McCann Erickson Tokyo 260 24 19 TBWA Santiago Mangada Puno Manila 260 26 10 Ogilvy & Mather Mumbai 255 27 43 Leo Burnett Solutions Sri Lanka 240 28 68 Y&R Malaysia 235 29 52 J Walter Thompson Bangkok 220 30 81 Mori Inc Tokyo 215 30 61 Party Inc Tokyo 215 32 38 Fred & Farid Shanghai 190 33 - Emuni LLP Tokyo 170 34 36 Publicis Shanghai 165 35 88 ADK Tokyo 160 36 43 MullenLowe Singapore 155 37 - Bullett Tokyo 150 38 31 Leo Burnett Bangkok 145 38 23 TBWA Kuala Lumpur 145 40 27 DDB Singapore 140 41 96 CJ Worx Bangkok 135 42 83 GreynJ United Bangkok 125 43 - BBDO Proximity Shanghai 120 43 52 Cheil Worldwide Hong Kong 120

43 - Monday Bangkok 120 43 75 Taproot Dentsu India Mumbai 120 48 28 Ogilvy & Mather Vietnam 115 48 15 Y&R Beijing 115 49 - TBWA Bangkok 110 50 - Hufax Arts Taiwan 100 50 47 I&S BBDO Tokyo 100 50 - Ken Miki & Associates Tokyo 100 50 - Saatchi & Saatchi Hong Kong 100 50 72 Y&R Vietnam 100 50 34 Creative Juice Bangkok 95 56 90 Cheil Worldwide Shanghai 90 56 59 Dentsu Plus Bangkok 90 56 - Hakuhodo Jakarta 90 56 - Havas Worldwide Shanghai 90 56 83 Leo Burnett Jakarta 90 56 107 Ogilvy & Mather Malaysia 90 62 70 MullenLowe Jakarta 85 63 - Dentsu Jakarta 80 63 - Nitto Tokyo 80 65 37 Leo Burnett Manila 75 65 - Mindshare Mumbai 75 65 50 MullenLowe Vietnam 75 65 - Ogilvy & Mather New Delhi 75 65 115 Ogilvy & Mather Taiwan 75 65 105 TBWA Sri Lanka 75 65 96 Wieden & Kennedy Shanghai 75 72 22 BBDO Guerrero Manila 70 72 - Contract Gurgaon Mumbai 70 72 28 J Walter Thompson Shanghai 70 72 96 Projector Tokyo 70 76 105 Cheil Worldwide Beijing 65 76 75 Grey Group Beijing 65 78 - Good Design Tokyo 60 78 113 Grey Group Bangladesh 60 78 Happiness Saigon Vietnam 60 78 32 J Walter Thompson Jakarta 60 78 - Law + Kenneth Saatchi & Saatchi Mumbai 60 78 30 Leo Burnett Hong Kong 60 78 47 Y&R Shanghai 60 85 96 Bartle Bogle Hegarty Singapore 55 85 - J Walter Thompson Tokyo 55 85 - McCann + Spencer Hong Kong 55 85 - Rediffusion Y&R Mumbai 55

RANK2016

AGENCY TOTALPts

RANK2014

RANK2016

AGENCY TOTALPts

RANK2014

RANK2016

AGENCY TOTALPts

RANK2014

RANK2016

AGENCY TOTALPts

RANK2014

CREATIVE RANKINGS

23C A M P A I G N B R I E FS E P T E M B E R / O C T O B E R 2 0 1 622 C A M P A I G N B R I E F S E P T E M B E R / O C T O B E R 2 0 1 6

Masaru KitakazeHakuhodo Tokyo 4Prasoon Joshi

McCann Mumbai 3

Wain ChoiCheil Korea 9 Kazoo Sato

TBWA Hakuhodo Tokyo11

ADK Taiwan

Wisit + Nopodol

Richard Yu

O&M Bangkok 12

Ali RezBBDO Pakistan19

Ajab SamraiO&M Japan 10

Jung-A KimInnocean Seoul 17

CREAT IVE NEWS EVERYDAY WWW.CAMPAIGNBR IEFAS IA .COM

20

THE TOP 20 MOST AWARDED CREATIVE DIRECTORS IN ASIA

Eugene CheongO&M Singapore 2Yuya Furukawa

Dentsu Inc. Tokyo 1

Suthisak SucharittanontaBBDO Bangkok 5

Dominic StallardSaatchi Singapore14

CK Tanex-BBDO Malaysia 7

Shiseido Japan

Josy Paul

Masato Kosukegawa

BBDO India 8

Tetsushi KawachiTokyu Agency Japan14

Kentaro KimuraHakuhodo Kettle Tokyo6

Graham FinkO&M Beijing 1816Ali Shabaz

Grey Singapore13

CREATIVE RANKINGS

24 C A M P A I G N B R I E F S E P T E M B E R / O C T O B E R 2 0 1 6

The award shows that count in the CB Asia Creative Rankings and the other stuff you should be aware ofJust like the various sporting

rankings, these Campaign Brief Asia Creative Rankings are based solely on performances over the July 2015 to June 2016 Award show year. If you win an award at one of the

shows we include here - you pick up points.What sets the Campaign Brief Asia

Creative Rankings apart from other rankings around the world is that it is calculated solely on creative performance at the major regional and international award shows. There is no submission or document

received from agencies that is then judged. It is based only on the facts - ie. creative award wins.Importantly, we attribute an

adjusted points value to each Gold, Silver and Bronze award won by each agency at each award show or festival. You might think this happens with other rankings systems, however this is not always the case. In some rankings a gold at Cannes scores the same as a gold at Spikes. Campaign Brief Asia weights award wins against the difficulty of winning and we will continue to review each award show each year. As an example, awards at AdFest

and Spikes Asia are valued at: Grand Prix 40pts; Gold 30pts; Silver 20pts; and Bronze 10pts. The international shows count for

more - for example, at the Cannes Lions, award wins are valued at: Grand Prix 75pts; Gold 60pts; Silver 40pts; Bronze 30pts, and some Shortlists 20pts. D&AD is harder to succeed at, so

the points attributed reflect that: Black Pencil 150pts; Yellow Pencil

100pts; Graphite Pencil 60pts; and Wood Pencil 25pts.As has always traditionally been

the case with the Campaign Brief Asia Creative Rankings, Print Craft, Radio Craft & Film Craft categories are not included. The reason is we considered this to be “double dipping” from agencies. For example, highly awarded print campaigns - usually already winners in Print, Outdoor and Design categories - then are entered individually into, and go on to win, multiple craft awards. To include Print Craft skews the results of the Creative Rankings far too much in favour of specialist print agencies. We also don’t include Public

Relations and Healthcare categories. This year we have moved the timing

of the Creative Rankings to July. This means that Cannes Lions is the last show to be counted in each rankings. The new timing also allows us to each

year produced a printed Campaign Brief Creative Ranking magazine for distribution to all delegates at the Spikes Asia Festival held in Singapore each September.The first show to be counted in the

2017 rankings is the recent Ad Stars 2016 Awards. The last show will be Cannes Lions 2017.Important note: The results of next

year’s 2017 Creative Rankings will be added to these existing 2016 Creative Rankings as we revert back to our original 2 year, rolling Creative Rankings format.The regional shows from 2015-16

that are included in these Creative Rankings are: Ad Stars 2015Spikes Asia 2015

AWARD Awards 2015AdFest 2016The International shows included

from 2015-16 are: Clio Awards 2015London International Awards 2015New York Festivals 2016 One Show 2016D&AD 2016Cannes Lions 2016Campaign Brief’s The Work 2016

& 2017 will be included when we relaunch it as an online website.A full breakdown of the points

allocation for each show is listed below:AdFest: Grand Prix 40pts; Gold

30pts; Silver 20pts; and Bronze 10pts.Spikes Asia: Grand Prix 40pts; Gold

30pts; Silver 20pts; and Bronze 10pts.AdStars: Grand Prix 35pts; Gold

25pts; Silver 15pts; and Bronze 10pts.AWARD: Gold 50pts; Silver 40pts; and

Bronze 30pts.Clio: Grand Clio: 70pts; Gold 60pts;

Silver 40pts; and Bronze 20pts.London International Awards (LIA):

Grand Prix 70pts; Gold 60pts; Silver 40pts; Bronze 30pts; and Finalist 15pts.New York Festivals: Best of Show:

100pts; Grand Prize: 60pts; 1st Prize (gold): 50pts; 2nd Prize (silver); 35pts; 3rd Prize (bronze): 20pts.One Show: Gold 60pts; Silver 40pts;

Bronze 30pts; and Merit 15pts.D&AD: Black Pencil: 150pts; Yellow

Pencil: 100pts; Graphite; 60pts; Wood Pencil: 25pts.Cannes Lions: Grand Prix 75pts; Gold

60pts; Silver 40pts; Bronze 20pts; Product Design Lion: 60pts; Film + Integrated + Titanium category Shortlists 20pts.

CREATIVE RANKINGS

27C A M P A I G N B R I E FS E P T E M B E R / O C T O B E R 2 0 1 626 C A M P A I G N B R I E F S E P T E M B E R / O C T O B E R 2 0 1 6

ASIA’S MOST CREATIVE

NETWORKS 1 Ogilvy & Mather (2) 3710

2 BBDO (3) 3380

3 Dentsu (1) 2935

4 Hakuhodo (7) 2105

5 McCann Worldgroup (5) 1475

6 TBWA (6) 1410

7 Cheil Worldwide (14) 1045

8 Grey Worldwide (13) 730

RANK NETWORK TOTAL RANK NETWORK TOTAL

8 Y&R (4) 730

10 Leo Burnett (11) 695

11 Saatchi & Saatchi (15) 685

12 J Walter Thompson (9) 645

13 ADK (16) 475

14 Innocean Worldwide (-) 435

15 MullenLowe Worldwide (8) 400

16 DDB (10) 200

ASIA’S MOST AWARDED NETWORKS (2016)

ASIA’S MOST CREATIVE

COUNTRIES 1 Japan (8385) 8995

2 Singapore (4300) 3010

3 India (3450) 2980

4 Thailand (1825) 2735

5 China (3120) 1830

6 Malaysia (775) 1400

7 South Korea (535) 1275

8 Hong Kong (1720) 710

RANK COUNTRY TOTAL RANK COUNTRY TOTAL

9 Taiwan (447) 570

10 Indonesia (525) 475

10 The Philippines (2605) 475

12 Pakistan (135) 390

13 Vietnam (485) 360

14 Sri Lanka (175) 315

15 Bangladesh (20) 60

ASIA’S MOST AWARDED COUNTRIES (2016)

2014 points total is in brackets

2014 overall Network ranking is in brackets

CREATIVE RANKINGS

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CAMPAIGN BRIEF ASIA’SNETWORK OF THE YEAR

#2 BBDO

Rank Agency Points 5 BBDO Bangkok 1000 7 BBDO Malaysia 840 8 BBDO Mumbai 810 19 BBDO Pakistan 390 43 BBDO Shanghai 120

Rank Agency Points 50 I&S BBDO Tokyo 100 72 BBDO Manila 70 112 BBDO Hong Kong 30 131 BBDO Singapore 20

#4 HAKUHODO

Rank Agency Points 4 Hakuhodo Tokyo 1120 6 Hakuhodo Kettle Tokyo 895

Rank Agency Points 51 Hakuhodo Jakarta 90

OGILVY #3 DENTSU

Rank Agency Points 1 Dentsu Tokyo 2370 120 Taproot Dentsu India 120 90 Dentsu Plus Bangkok 90 63 Dentsu Jakarta 80 89 Dentsu K Taiwan 50 102 Dentsu Chubu Nagoya 40 109 Dentsu Mobius Singapore 35 112 Dentsu Thailand 30

Rank Agency Points 122 Dentsu Manila 25 122 Dentsu Utama Malaysia 25 131 Dentsu Kansai Osaka 20 131 Beijing Dentsu China 20 153 Dentsu Strat Jakarta 10 153 Dentsu Webchutney 10 153 Dentsu Creative X Tokyo 10

#1 OGILVY & MATHER

Rank Agency Points 2 O&M Singapore 1135 10 O&M Tokyo 675 12 O&M Bangkok 585 18 O&M Beijing 410 23 O&M Hong Kong 285 26 O&M Mumbai 255

Rank Agency Points 48 O&M Vietnam 115 56 O&M Malaysia 90 65 O&M New Delhi 75 65 O&M Taiwan 75 10 Geometry Tokyo 10

CREATIVE RANKINGS

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CHIN A AGENCY OF THE YEAROGILVY BEIJING

1 Ogilvy & Mather Beijing 410 2 Fred & Farid Shanghai 190 3 Publicis Shanghai 165 4 BBDO Proximity Shanghai 120 5 Y&R Beijing 115 6 Cheil Worldwide Shanghai 90 6 Havas Worldwide Shanghai 90 8 Wieden & Kennedy Shanghai 75 9 J Walter Thompson Shanghai 70 10 Cheil Worldwide Beijing 65 10 Grey Group Beijing 65 12 Y&R Shanghai 60 13 AKQA Shanghai 40 13 Blue Digital Beijing 40 13 TBWA Shanghai 40 16 Anomaly Shanghai 30 16 Bartle Bogle Hegarty Shanghai 30 16 J Walter Thompson Beijing 30 16 Saatchi & Saatchi Shanghai 30 20 McCann Erickson Shanghai 25 21 Beijing Dentsu China 20 22 Tian Yu Kong Ad Shanghai 15 22 W Shanghai 15

China’s Hottest AgenciesRANK2016

AGENCY TOTALPOINTS

1 Ogilvy & Mather Singapore 1135 2 Grey Group Singapore 465 3 Saatchi & Saatchi Singapore 460 4 Kinetic Singapore 295 5 MullenLowe Singapore 155 6 DDB Singapore 140 7 Bartle Bogle Hegarty Singapore 55 8 Do No Design Singapore 50 9 Work Singapore 50 10 J Walter Thompson Singapore 45 10 TBWA Singapore 45 12 Dentsu Mobius Singapore 35 13 Foreign Policy Design Group Singapore 25 13 Havas Worldwide Singapore 25 15 BBDO Proximity Singapore 20 16 Y&R Singapore 10

SINGAPORE AGENCY OF THE YEAROGILVY SINGAPORE

Singapore’s Hottest AgenciesRANK2016

AGENCY TOTALPOINTS

CREATIVE RANKINGS

32 C A M P A I G N B R I E F S E P T E M B E R / O C T O B E R 2 0 1 6 33C A M P A I G N B R I E FS E P T E M B E R / O C T O B E R 2 0 1 6

INDIA AGENCY OF THE YEARMcCANN MUMBAI

1 McCann Erickson Mumbai 1125 2 BBDO Mumbai 810 3 Ogilvy & Mather Mumbai 255 4 Taproot Dentsu India Mumbai 120 5 Mindshare Mumbai 75 5 Ogilvy & Mather New Delhi 75 7 Contract Gurgaon Mumbai 70 8 Law + Kenneth Saatchi & Saatchi Mumbai 60 9 Rediffusion Y&R Mumbai 55 10 DDB Mudra Mumbai 50 10 J Walter Thompson Mumbai 50 12 Out of The Box Delhi 45 13 MullenLowe Mumbai 40 14 CreativeLand Asia Mumbai 30 14 PHD India 30 16 Leo Burnett Mumbai 20 16 Publicis Mumbai 20 18 Cheil Worldwide Gurgaon 15 18 J Walter Thompson New Delhi 15 20 Dentsu Webchutney Gurgaon 10 20 Grey Group Mumbai 10

India’s Hottest AgenciesRANK2016

AGENCY TOTALPOINTS

1 Dentsu Inc Tokyo 2370 2 Hakuhodo Inc Tokyo 1120 3 Hakuhodo Kettle Tokyo 895 4 Ogilvy & Mather Tokyo 675 5 TBWA Hakuhodo Tokyo 640 6 Tokyu Agency Tokyo 460 7 Shiseido/Watts of Tokyo 445 8 Iyama Design Tokyo 360 9 McCann Erickson Tokyo 260 10 Mori Inc Tokyo 215 10 Party Inc Tokyo 215 12 Emuni LLP Tokyo 170 13 ADK Tokyo 160 14 Bullett Tokyo 150 15 I&S BBDO Tokyo 100 15 Ken Miki & Associates Tokyo 100 17 Nitto Tokyo 80 18 Projector Tokyo 70 19 Good Design Tokyo 60 20 J Walter Thompson Tokyo 55 21 Mr Design Tokyo 50 21 Tow Go Tokyo 50 23 Ayr Creative Tokyo 40 23 Dentsu Chubu (Meitetsu) Nagoya 40

JAPAN AGENCY OF THE YEARDENTSU TOKYO

Japan’s Hottest AgenciesRANK2016

AGENCY TOTALPOINTS

CREATIVE RANKINGS

34 C A M P A I G N B R I E F S E P T E M B E R / O C T O B E R 2 0 1 6 35C A M P A I G N B R I E FS E P T E M B E R / O C T O B E R 2 0 1 6

1 BBDO Proximity Bangkok 1000 2 Ogilvy & Mather Bangkok 585 3 J Walter Thompson Bangkok 220 4 Leo Burnett Bangkok 145 5 CJ Worx Bangkok 135 6 GreynJ United Bangkok 125 7 Monday Bangkok 120 8 TBWA Bangkok 110 9 Creative Juice Bangkok 95 10 Dentsu Plus Bangkok 90 11 MullenLowe Bangkok 45 12 Dentsu Thailand 30 13 Soho Square Bangkok 20 14 Visionary Group Bangkok 15

Thailand’s Hottest AgenciesRANK2016

AGENCY TOTALPOINTS

THAILAND AGENCY OF THE YEARBBDO BANGKOK

1 BBDO Proximity Malaysia 840 2 Y&R Malaysia 235 3 TBWA Kuala Lumpur 145 4 Ogilvy & Mather Malaysia 90 5 Leo Burnett Kuala Lumpur 30 6 Dentsu Utama Malaysia 25 7 M&C Saatchi Malaysia 15 8 McCann Erickson Malaysia 10

MALAYSIAAGENCY OF THE YEARBBDO MALAYSIA

Malaysia’s Hottest AgenciesRANK2016

AGENCY TOTALPOINTS

1 Grey Group Bangladesh 60

BANGLADESHAGENCY OF THE YEARGREY BANGLADESH

Bangladesh’s Hottest AgenciesRANK2016

AGENCY TOTALPOINTS

CREATIVE RANKINGS

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1 Ogilvy & Mather Hong Kong 285 2 Cheil Worldwide Hong Kong 120 3 Saatchi & Saatchi Hong Kong 100 4 Leo Burnett Hong Kong 60 5 McCann + Spencer Hong Kong 55 6 BBDO Hong Kong 30 7 Toby NG Design Hong Kong 25 8 J Walter Thompson Hong Kong 20 9 Red Fuse Communication Hong Kong 15

Hong Kong’s Hottest AgenciesRANK2016

AGENCY TOTALPOINTS

HONG KONG AGENCY OF THE YEAROGILVY HONG KONG

1 Ogilvy & Mather Vietnam 115 2 Y&R Vietnam 100 3 MullenLowe Vietnam 75 4 Happiness Saigon Vietnam 60 5 DDB Vietnam 10

VIETNAMAGENCY OF THE YEAR

OGILVY VIETNAMVietnam’s Hottest AgenciesRANK2016

AGENCY TOTALPOINTS

1 TBWA Santiago Mangada Puno Manila 260 2 Leo Burnett Manila 75 3 BBDO Guerrero Manila 70 4 ACE Saatchi & Saatchi Manila 35 5 Dentsu Manila 25 6 Y&R Manila 10

The Philippines’ Hottest AgenciesRANK2016

AGENCY TOTALPOINTS

THE PHILIPPINES AGENCY OF THE YEARTBWA SMP MANILA

1 Leo Burnett Solutions Sri Lanka 240 2 TBWA Sri Lanka 75

SRI LANKAAGENCY OF THE YEAR

LEO BURNETT SOLUTIONSSri Lanka’s Hottest AgenciesRANK2016

AGENCY TOTALPOINTS

CREATIVE RANKINGS

38 C A M P A I G N B R I E F S E P T E M B E R / O C T O B E R 2 0 1 6

CREATIVE RANKINGS

39C A M P A I G N B R I E FS E P T E M B E R / O C T O B E R 2 0 1 6

1 Hakuhodo Jakarta 90 1 Leo Burnett Jakarta 90 3 MullenLowe Jakarta 85 4 Dentsu Jakarta 80 5 J Walter Thompson Jakarta 60 6 Iris Worldwide Jakarta 50 7 Dentsu Strat Jakarta 10 7 Publicis Jakarta 10

INDONESIAAGENCY OF THE YEAR

HAKUHODO + LEO BURNETTIndonesia’s Hottest AgenciesRANK2016

AGENCY TOTALPOINTS

1 Cheil Worldwide Seoul 705 2 Innocean Worldwide Seoul 435 3 Innored Seoul 50 4 HS Ad Seoul 25 5 Playground Seoul 20 6 Krema Worldwide Seoul 15 6 KT Seoul 15 8 Postvisual Seoul 10

KOREAAGENCY OF THE YEARCHEIL WORLDWIDE

Korea’s Hottest AgenciesRANK2016

AGENCY TOTALPOINTS

1 ADK Taiwan 315 2 Hufax Arts Taiwan 100 3 Ogilvy & Mather Taiwan 75 4 Dentsu K Taiwan 50 5 Brand Sugar Taiwan 20 6 J Walter Thompson Taiwan 10

TAIWANAGENCY OF THE YEAR

ADK TAIWANTaiwan’s Hottest AgenciesRANK2016

AGENCY TOTALPOINTS

1 BBDO Pakistan 390

PAKISTANAGENCY OF THE YEAR

BBDO PAKISTANPakistan’s Hottest AgenciesRANK2016

AGENCY TOTALPOINTS