creative research: is there a recipe? romit roy choudhury associate professor duke
TRANSCRIPT
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Creative Research:Is there a Recipe?
Romit Roy ChoudhuryAssociate Professor
Duke
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How do I know ?
I am not really creative …
But here are some thoughts gathered from observing creative people …
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Be a sucker for elegance & beauty in everything around you
How would you design the next generation refrigerator?
How would you do an ad for a karate school?
What would be a caption for a hotel’s private beach?
1.
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Power of analogies
Look outside research papers … into real life.The problem and the solution both exist in a different form.
2.
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Example: I got inspired to solve wireless problems by thinking about RedBox
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Don’t work too hard …
Laziness, in moderation, can lead you to elegant solutions
3.
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Not elegant enough if its not easy to convey
Will Steve Jobs pick your project for the WWDC talk?
Will a VC get moved by your pitch?
Run it by others … pay attention to everyone’s reaction
4.
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Don’t close your office doors to focus on research
You will not realize when the worldhas changed outside …
[See Richard Hamming’s “You and Your Research”]
5.
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Read less papers …
And among those that you read, distill it down to the one important idea … the real take away
Do the same with start-up ideas, apps, movies …
Once you are in the habit, do the same to your own papers.
6.
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You are not needed if you said2+2=4
Try to say 2+2 = 1 in modulo 3 arithmetic …
Constantly ask yourself, in every aspect of life …are you being able to say something different?
7.
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To sum up …
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If you are inherently creative, you are truly lucky.
For the rest of us:
All we need to do is acquire a taste for creativity …and then keep generating ideas until we meet that taste.
Analogy: Digital photography for the common man(keep taking until one of the photos is brilliant)
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Enjoy grad school to the fullest …
Cheers!