creative services portfolio 2011
DESCRIPTION
TRANSCRIPT
Capabilities and Case Studies
Marketing strategy, design and development
Overview
1. Our approach and services
2. Case Studies– Associations: ACC, NAM, APTA– Hospitality: Salamander– Finance: Middleburg Bank– Automotive: CARFAX– Non-Profit: LIFT– Publishing: CSBA
What does Global Thinking do?
Data-driven marketing strategy Web, email and print Design and copy writing SEO, online advertising and analytics Client relationship management (CRM) Application development
A holistic approach to marketing
What are the benefits of working with us?
• Plan and execute your complete strategy with a single point of contact
• Get better results with integrated email, print, and web production
• Save money by:– Targeting your message– Improving your data– Leveraging your buying power
How we operate
• Start with smart strategy
• Understand data sources and budgets
• Deliver what you need– Optimized email campaigns– Targeted direct mail– Great web experiences– Analytics to track success
Association: ACC
What we did
• Developed new marketing strategy and brand identity for ACC’s primary annual meeting
• Created new web site, print advertising and email marketing platform
• Designed and delivered multi-stage direct mail campaign
Associations: NAM
What we did
• Developed web-based plan to recruit new members and win back former members
• Created issue-driven email campaigns to link the value of membership with advocacy
• Tracked email responses to hand off hot leads to NAM inside sales
Associations: APTA
What we did
• Created video introduction for the launch of APTA’s new Learning Center
• Developed content and script along with original animation style
• Video is centerpiece of educational site, learningcenter.apta.org as well as meeting demos
Click to play
Automotive: CARFAX
What we did
• Developed an automated marketing system for trial subscribers
• Created web site and variable print/email communications process
• First touches included email and direct mail to drive users to microsite
• Later stage communications customized to users/non-users
Hospitality: Salamander
What we did
• Developed cross-property online and print marketing strategy
• Created web sites for hotel brands and online luxury stores
• Designed and delivered email campaigns via integrated platform
• Researched, designed and executed direct mail campaigns
Financial: Middleburg Bank
What we did
• Developed integrated print, email and web marketing strategy
• Web strategy included microsites, SEO, search advertising, and social media
• Designed and executed direct mail, email and search marketing campaigns to convert online banking clients
Non-Profit: LIFT
What we did
• Developed new web site and online marketing strategy
• Web strategy included lead capture, SEO, search advertising, social media, and email platform
• Rebuilt CRM using SalesForce.com Non-Profit edition
Think Tank: CSBA
What we did
• Rebranding based on market study and survey research
• Developed an online content strategy to maximize visitor usability/findability and search engine ranking
• Created identity brochure incorporating new branding and research findings
